Be prepared to leverage the velocity of AWS Mark… · Be prepared to leverage the velocity of AWS...

Be prepared to leverage thevelocity of AWS

Markus OstertagCEO @ Team Internet AGTwitter: @Osterjour

Who is this guy?

• >20 years in Online-Business

• Graduated in IT at TU Munich

• CEO @ Team Internet AG

• Organizer AWS Usergroup Munich

• AWS Community Hero

Who is Team Internet?

• Domain monetization business

• 40 people

• HQ in Munich

• Tech focused

Amazon FlywheelEcosystem

Global

footprint

New features

New servicesMore AWS

infrastructure

Reduced

prices

customersInfrastructur

e Innovation

Economies

of scale

Amazon FlywheelEcosystem

Global

footprint

New features

New servicesMore AWS

infrastructure

Reduced

prices

customersInfrastructur

e Innovation

Economies

of scale

AWS Announcements over the years

2011 2012 2013 2014 2015 2016 2017

Number of signifcant services and features

Company culture goals

• For Teams: • Learning

• Responsibility

• Ownership

• For Leaders:• Enabling

• Support

• Motivation

Failures are important

• Culture of failure• You will fail! Accept & deal with it

• Leaders don‘t ask about who but about root cause

• Failures are part of the learning curve for a robust architecture

• The more teams try out new services the more they will learn

Culture @ Team Internet AG

• Each team owns their system

• Decision about programming languages, DBMS, AWS services is with the team

• „Technical round tables“ with experienced leadersto support the teams

• Freedom/time to build Proof of Concepts

Technical Architectures

• Build loosely coupled systems

• Asynchronous is always better

• Use stacks to differentiate purposes

• Use „checkpoints“ for your data

Data processing pipeline @ Team Internet

Real-Time-

Bidding System

User Interface

Real-Time-

Bidding System

User Interface

Real-Time-

Bidding System

User InterfaceNew DB Service

Concept of stacks @ Team Internet

Flexibility with stacks

• Only one purpose/consumer

Real-Time-

Bidding System

Flexibility with stacks

Real-Time-

Bidding System

Part 2

Real-Time-

Bidding System

Part 1

How to leverage AWS

• Company culture

• Architecture• Checkpoints

• Purpose built stacks

• Information• AWS Summits & Usergroups

• Blogs

• Webinars

Thank you!

Markus Ostertagmarkus@teaminternet.comTwitter: @Osterjour

Be prepared to leverage the velocity of AWS Mark… · Be prepared to leverage the velocity of AWS...

Documents

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