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© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.SUMMIT
Be prepared to leverage thevelocity of AWS
Markus OstertagCEO @ Team Internet AGTwitter: @Osterjour
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.SUMMIT
Who is this guy?
• >20 years in Online-Business
• Graduated in IT at TU Munich
• CEO @ Team Internet AG
• Organizer AWS Usergroup Munich
• AWS Community Hero
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.SUMMIT
Who is Team Internet?
• Domain monetization business
• 40 people
• HQ in Munich
• Tech focused
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.SUMMIT
Amazon FlywheelEcosystem
Global
footprint
New features
New servicesMore AWS
usage
More
infrastructure
Lower
infrastructure
costs
Reduced
prices
More
customersInfrastructur
e Innovation
Economies
of scale
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.SUMMIT
Amazon FlywheelEcosystem
Global
footprint
New features
New servicesMore AWS
usage
More
infrastructure
Lower
infrastructure
costs
Reduced
prices
More
customersInfrastructur
e Innovation
Economies
of scale
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.SUMMIT
AWS Announcements over the years
0
200
400
600
800
1000
1200
1400
1600
2011 2012 2013 2014 2015 2016 2017
Number of signifcant services and features
SUMMIT © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.SUMMIT
Company culture goals
• For Teams: • Learning
• Responsibility
• Ownership
• For Leaders:• Enabling
• Support
• Motivation
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.SUMMIT
Failures are important
• Culture of failure• You will fail! Accept & deal with it
• Leaders don‘t ask about who but about root cause
• Failures are part of the learning curve for a robust architecture
• The more teams try out new services the more they will learn
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.SUMMIT
Culture @ Team Internet AG
• Each team owns their system
• Decision about programming languages, DBMS, AWS services is with the team
• „Technical round tables“ with experienced leadersto support the teams
• Freedom/time to build Proof of Concepts
SUMMIT © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.SUMMIT
Technical Architectures
• Build loosely coupled systems
• Asynchronous is always better
• Use stacks to differentiate purposes
• Use „checkpoints“ for your data
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.SUMMIT
Data processing pipeline @ Team Internet
Real-Time-
Bidding System
API &
User Interface
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.SUMMIT
Data processing pipeline @ Team Internet
Real-Time-
Bidding System
API &
User Interface
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.SUMMIT
Data processing pipeline @ Team Internet
Real-Time-
Bidding System
API &
User InterfaceNew DB Service
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.SUMMIT
Concept of stacks @ Team Internet
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.SUMMIT
Flexibility with stacks
• Only one purpose/consumer
Real-Time-
Bidding System
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.SUMMIT
Flexibility with stacks
Real-Time-
Bidding System
Part 2
Real-Time-
Bidding System
Part 1
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.SUMMIT
How to leverage AWS
• Company culture
• Architecture• Checkpoints
• Purpose built stacks
• Information• AWS Summits & Usergroups
• Blogs
• Webinars
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.SUMMIT
Thank you!
SUMMIT © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Markus [email protected]: @Osterjour
