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Business Communication in
Ethical ContextPrepared By
Muhammad RafiuddinNIMA
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What is Ethics?
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Ethics
The application of general ethical concepts
to the unique situations confronted in
business. It asks what is right or wrong
behavior in business and what principles or
rules can be used as guidance in business
situations.
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Ethics As a Communication Issue
We dont only transfer words
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INFLUENCES ON PERSONAL ETHICS
People
Culture
PhilosophyLaw
Religion
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INFLUENCES ON PERSONAL ETHICS
PEOPLE
Family
Friends
Teachers
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INFLUENCES ON PERSONAL ETHICS
Culture
Myths
Stories
Legends
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INFLUENCES ON PERSONAL ETHICS
Philosophy
Descriptive Ethics
Normative Ethics
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Theologism Teleology
Utilitarianism Deontologism
The4Conceptsof
Ethics
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Philosophy
Theologism
A moral Perspective that attempt to pattern
actions according Gods Will
what would God have me do in this Situation?
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Philosophy
Deontology
Derived from the Greek word for Duty
Actions are not justified by their
consequences. Factors other than good
outcomes determine the rightness of actions
They believe that you should always telltruth
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Philosophy.
Teleology
Consequence driven approach
They believe that the singular duty is to
maximize good consequences
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Philosophy..
Utilitarianism
The morality of an action can be determined
by its consequences
An action is ethical if it promotes the
greatest good for the greatest number
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Philosophy
Example:
A deranged Gunman is holding five people
hostage at gunpoint in a lobby of bank. He
asks if any other customers or employees
are in bank you know that three customers
escaped to backroom along teller. Do you
tell them truth?
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Deontologism
Derived from the Greek word for Duty
Actions are not justified by their
consequences. Factors other than good
outcomes determine the rightness of actions
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Communication & Ethical Issues
Legal Issue
Key Area For Ethical Communication
-Personal Written and Spoken message-Cross-Cultural Messages
-Advertising Message
Ethics and organizational resposibility-Formal V/S Informal ways of Comm.
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Communication & Ethical Issues.
Legal Issues
Defamation and privacy
-An employees personalDisabilities
-An employees personal
identity and private facts-An employees Records,Reports, Letters,Electronic Data
Discrimination andHarassment
Plagiarism
Copyrighting
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Key Area for Ethical communicationPersonal written and spoken Messages
1. Message Purpose
2. Research methods
3. Selection Material4. Development of ideas
5. Use of language
6. Ethical context7. Self-analysis
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Key Area for Ethical communication
Cross-Cultural Messages
1. Cultural context
2. Misunderstandings
3. Language4. Accountability
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Key Area for Ethical communication
Advertising Messages
1. Language
2. Graphics/print
3. Omission
4. Truth
5. Accountability
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Ethics & Organizational Responsibility
Formal Communication
Public messages
Employees manuals and policy statementsMission statement and ethical codes
Informal Communication
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THANK YOU!!!!!!!!!!!
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