Barcelona, Spain · The deep ecology movement: an introductory anthology, North Atlantic...

L.I.N.K. Faculty Understanding Connections, Making Connections

Matteo Andreozzi Ph.D. candidate in Philosophy - Università degli Studi of Milan, Italy

McLuhan Galaxy Conference 2011 Barcelona, Spain May 25th, 2011

matteo.andreozzi@unimi.it

Communication technology Transform Crisis Ethics Media

matteo.andreozzi@unimi.it

Worldviews Way of thinking New media Cultural paradigms Social movements

matteo.andreozzi@unimi.it

Presentation’s structure

• Section 1 nature well-being and human well-being

• Section 2 changing the way we think and our worldview

• Section 3 thinking changes and media changes

• Section 4 World Wide Web and the new cultural paradigm

matteo.andreozzi@unimi.it

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Structure Section 1 Section 2 Section 3 Section 4

What is an ecosystem? matteo.andreozzi@unimi.it

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Structure Section 1 Section 2 Section 3 Section 4

• dynamic and dynamically linked to other ecosystems

• ecosystems are nature

• their dynamic equilibrium is essential to keeping alive the natural system – and humans, as well

(Odum, EP & Barrett, GW 2005, Fundamentals of ecology, 5th edn, Thomson Brooks/Cole, Pacific Grove, CA)

How is it related to us? matteo.andreozzi@unimi.it

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Structure Section 1 Section 2 Section 3 Section 4

• even ‘the opportunity to be able to achieve what an individual values doing and being’ can be traced back to nature

What is going wrong? matteo.andreozzi@unimi.it

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Structure Section 1 Section 2 Section 3 Section 4

• everyone of us depends on nature

• globalizing the Western standard of life caused an ecological crisis

• ecological crisis implies biological and social crises

(Millennium Ecosystem Assessment 2005, Ecosystems and human well-being: synthesis, Island Press, Washington, DC)

What is the real problem? matteo.andreozzi@unimi.it

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Structure Section 1 Section 2 Section 3 Section 4

• crises are only symptoms

• worldview crisis and thinking crisis of the Western civilization

• a new cultural paradigm

(Capra, F 1982, The turning point. Science, society and the rising culture, Simon and Schuster, New York)

How to make change? matteo.andreozzi@unimi.it

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Structure Section 1 Section 2 Section 3 Section 4

• biocentric or ecocentric cultural paradigm

• systemic and ecological worldview

• linking thinking (Andreozzi, M 2011, Verso una prospettiva ecocentrica. Ecologia profonda e pensiero a rete, LED, Milano)

What is the L.I.N.K.? matteo.andreozzi@unimi.it

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Structure Section 1 Section 2 Section 3 Section 4

• L.I.N.K. (Life, Innovation, Nature, Knowledge)

• using new media to think in an ecological way

• produce, understand, develop, spread, change, handle

(Andreozzi, M 2011, Verso una prospettiva ecocentrica. Ecologia profonda e pensiero a rete, LED, Milano)

Why focusing on media? matteo.andreozzi@unimi.it

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Structure Section 1 Section 2 Section 3 Section 4

• ‘societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication’

• ‘it is impossible to understand social and cultural changes without a knowledge of the workings of media’

(McLuhan, M, Fiore, Q & Agel, J 1967, The medium is the massage: an inventory of effects, Random House, New York, pp. 6-8)

Why a medium shift? matteo.andreozzi@unimi.it

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Structure Section 1 Section 2 Section 3 Section 4

• we need, first of all, a medium shift

• a web of knowledge to represent the web of life

• understand nature connections and make vital connections

(De Kerckhove, D 1991, Brainframes, technology, mind and business, Bosch & Keuning, Utrecht)

Why hypertext media? matteo.andreozzi@unimi.it

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Structure Section 1 Section 2 Section 3 Section 4

• hypertext media are based on the network pattern

• using the L.I.N.K. faculty to think and act in a more ecological way

• understanding connections, making connections

(Nelson, T 1992, Literary Machines 93.1, Mindful Press, Sausalito, CA)

How to promote change? matteo.andreozzi@unimi.it

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Structure Section 1 Section 2 Section 3 Section 4

(Næss, A 1995 ‘The apron diagram’, in Dregson A & Inoue, Y

(eds), The deep ecology movement: an introductory

anthology, North Atlantic Publishers, Berkeley, p. 10)

How to use hypertext? matteo.andreozzi@unimi.it

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Structure Section 1 Section 2 Section 3 Section 4

• theorists write cooperatively a web principles’ platform, even thanks to interactions with collaborators

• V.I.T.A. (Video, Image, Text, Audio)

• supporters and readers use L.I.N.K. to understand reticular non-sequential connections

Isn’t it too simple? matteo.andreozzi@unimi.it

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Structure Section 1 Section 2 Section 3 Section 4

• individuals

• concrete spaces

• personal effort

THANK YOU http://www.matteoandreozzi.it

matteoandreozzi matteo.andreozzi matteoandreozzi

McLuhan Galaxy Conference 2011 Barcelona, Spain May 25th, 2011