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L.I.N.K. Faculty Understanding Connections, Making Connections
Matteo Andreozzi Ph.D. candidate in Philosophy - Università degli Studi of Milan, Italy
McLuhan Galaxy Conference 2011 Barcelona, Spain May 25th, 2011
Worldviews Way of thinking New media Cultural paradigms Social movements
Presentation’s structure
• Section 1 nature well-being and human well-being
• Section 2 changing the way we think and our worldview
• Section 3 thinking changes and media changes
• Section 4 World Wide Web and the new cultural paradigm
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Structure Section 1 Section 2 Section 3 Section 4
What is an ecosystem? [email protected]
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Structure Section 1 Section 2 Section 3 Section 4
• dynamic and dynamically linked to other ecosystems
• ecosystems are nature
• their dynamic equilibrium is essential to keeping alive the natural system – and humans, as well
(Odum, EP & Barrett, GW 2005, Fundamentals of ecology, 5th edn, Thomson Brooks/Cole, Pacific Grove, CA)
How is it related to us? [email protected]
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Structure Section 1 Section 2 Section 3 Section 4
• even ‘the opportunity to be able to achieve what an individual values doing and being’ can be traced back to nature
What is going wrong? [email protected]
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Structure Section 1 Section 2 Section 3 Section 4
• everyone of us depends on nature
• globalizing the Western standard of life caused an ecological crisis
• ecological crisis implies biological and social crises
(Millennium Ecosystem Assessment 2005, Ecosystems and human well-being: synthesis, Island Press, Washington, DC)
What is the real problem? [email protected]
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Structure Section 1 Section 2 Section 3 Section 4
• crises are only symptoms
• worldview crisis and thinking crisis of the Western civilization
• a new cultural paradigm
(Capra, F 1982, The turning point. Science, society and the rising culture, Simon and Schuster, New York)
How to make change? [email protected]
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Structure Section 1 Section 2 Section 3 Section 4
• biocentric or ecocentric cultural paradigm
• systemic and ecological worldview
• linking thinking (Andreozzi, M 2011, Verso una prospettiva ecocentrica. Ecologia profonda e pensiero a rete, LED, Milano)
What is the L.I.N.K.? [email protected]
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Structure Section 1 Section 2 Section 3 Section 4
• L.I.N.K. (Life, Innovation, Nature, Knowledge)
• using new media to think in an ecological way
• produce, understand, develop, spread, change, handle
(Andreozzi, M 2011, Verso una prospettiva ecocentrica. Ecologia profonda e pensiero a rete, LED, Milano)
Why focusing on media? [email protected]
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Structure Section 1 Section 2 Section 3 Section 4
• ‘societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication’
• ‘it is impossible to understand social and cultural changes without a knowledge of the workings of media’
(McLuhan, M, Fiore, Q & Agel, J 1967, The medium is the massage: an inventory of effects, Random House, New York, pp. 6-8)
Why a medium shift? [email protected]
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Structure Section 1 Section 2 Section 3 Section 4
• we need, first of all, a medium shift
• a web of knowledge to represent the web of life
• understand nature connections and make vital connections
(De Kerckhove, D 1991, Brainframes, technology, mind and business, Bosch & Keuning, Utrecht)
Why hypertext media? [email protected]
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Structure Section 1 Section 2 Section 3 Section 4
• hypertext media are based on the network pattern
• using the L.I.N.K. faculty to think and act in a more ecological way
• understanding connections, making connections
(Nelson, T 1992, Literary Machines 93.1, Mindful Press, Sausalito, CA)
How to promote change? [email protected]
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Structure Section 1 Section 2 Section 3 Section 4
(Næss, A 1995 ‘The apron diagram’, in Dregson A & Inoue, Y
(eds), The deep ecology movement: an introductory
anthology, North Atlantic Publishers, Berkeley, p. 10)
How to use hypertext? [email protected]
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Structure Section 1 Section 2 Section 3 Section 4
• theorists write cooperatively a web principles’ platform, even thanks to interactions with collaborators
• V.I.T.A. (Video, Image, Text, Audio)
• supporters and readers use L.I.N.K. to understand reticular non-sequential connections
Isn’t it too simple? [email protected]
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Structure Section 1 Section 2 Section 3 Section 4
• individuals
• concrete spaces
• personal effort
THANK YOU http://www.matteoandreozzi.it
matteoandreozzi matteo.andreozzi matteoandreozzi
McLuhan Galaxy Conference 2011 Barcelona, Spain May 25th, 2011
