Background to go metro april 2013

Mobile is a “Magic Bullet” Gauteng Innovation Competition, Mobile and Public

Transport, Trends and Opportunities for Cities

Mobile technology will challenge

all transport planning paradigms

GoMetro won the Gauteng Innovation

Competition (2012) with the vision:

Justin Coetzee

PrEng, MEng

• Commuters are heavily engaged on

their phones whilst commuting

• Every commuter carries a mobile

phone with them when travelling

• Mobile web browsing is increasing

and maturing as a practice

• Commuters embrace new technology,

if they see the value proposition for

themselves

Mobile Commuter Profile

“The Commuting Hour” Commuter Mobile Phone

Usage Intensity

Commuters are HIGHLY engaged on

Mobile Phones during their Commute

• At home, the

night before

• At home, before

departure

• On-route to the

station/stop

• On platform

• Onboard transit

• At work, before

departure

Mobile

Context:

So what is GoMetro?

A complete mobile tech solution for

Transport in Gauteng, Western Cape,

KwaZulu-Natal and the Eastern Cape

Transit Info

Screen

Profile

Screen

GoMetro

Rewards

Screen

Quick and convenient navigation

for Commuter decision-making

Who uses GoMetro?

Who Uses GoMetro?

Who Uses GoMetro?