Artisanal LA Spring 2015

Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477

Artisanal LA 2015 Online Marketing/Print Advertising

DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net

Overview of Campaign This report recaps our marketing efforts for ARTISANAL LA SPRING SHOW 2015. Our outreach included the following:

1.  Banner Advertising – Hosted on campuscircle.com for Desktop 2.  Dedicated Emailing – To CC members in Los Angeles 3.  Social Media Outreach – Content posts on FB (10.6K+ likes)/Twitter (28K+) 4.  Newsletter Ads/Cal Listing/Trailer Post – Promoting ARTISANAL show 5.  Sweepstakes – Pages hosted on campuscircle.com 6.  Print Ad Campaign – In Campus Circle

The campaign had 1,317 clicks (includes 521 bitly clicks), 6,867 content related page views.

Print Ad

Original Content

Page Views – 218 Website Traffic 733,000/month

Unique Visitors – 466,000/month

Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 733,000 page views and 466,000 unique visitors. Imp. – 461K+ to date. Clicks – 323

Dedicated Email #1 Delivered – 21K+ Opened – 2,138

Clicks - 359

Dedicated Email #2 Delivered – 21K+ Opened – 1,744

Clicks - 89

Campus Circle

Newsletter Emails – 21,484 Opens – 1,832

Weekly Newsletter Campaign Clicks– 25

Calendar Listing

Page Views – 119

Website Traffic 733,000/month

Unique Visitors – 466,000/month

Event Trailer

Page Views – 137

Website Traffic Page Views – 733,000/month

Unique Visitors – 466,000/month

Social Media #1

Social Media #2

Sweepstakes Page #1

Page Views– 679 Entries – 234

Website Traffic Page Views – 733,000/month

Unique Visitors – 466,000/month

Sweeps Demo - Age

Sweeps Demo - Gender

Sweeps Demo - Ethnicity

Sweeps Demos - Status