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Market East Associates, L.P. Traffic Impact Study City of Philadelphia, PA
September 2013
Pennoni Associates, Inc. Consulting Engineers
APPENDIX K
TRIP GENERATION AND DISTRIBUTION
8th/ Market Zone
Assigned Route Sugar House Assigned
Route Parx Assigned Route Harrah's Assigned
Route Secondary Assigned Route Camden Assigned
Route Secondary Assigned Route
Population (2016) 390096 313006 272846 41756 530977 74332 321429
% Population Age 21+ 73.40% 66.60% 77.00% 67.10% 71.00% 63.30% 75.00%
% Gaming 45% 45% 50% 45% 50% 45% 50%
Gaming Adults 128849 93808 105046 12608 188497 21173 120536
Gaming Visits / yr 16 12 16 12 10 12 10
Total Gaming Visits / yr 2061579 1125695 1680731 151299 1884968 254082 1205359
%Allocation to Market8 Casino 70% 15% 1% 2% 30% 55% 30%
%Allocation to other Area Casinos 30% 85% 99% 98% 70% 45% 70%
Gaming Visits to Market 8 1443106 168854 16807 3026 565491 139745 361608
Bucks Assigned Route Chester Assigned
Route Delaware Assigned Route Montgomery Assigned
Route Buirlington Assigned Route Gloucester Assigned
Route
Population 636460 529669 565005 821440 453036 301759
% Population Age 21+ 73.1% 71.00% 72.70% 73.80% 73.70% 71.80%
% Gaming 50% 40% 45% 40% 40% 50%
Gaming Adults 232626 150426 184841 242489 133555 108331
Gaming Visits / yr 10 10 10 10 10 10
Total Gaming Visits / yr 2326261 1504260 1848414 2424891 1335550 1083315
% Gaming in Philly Area 80% 80% 80% 75% 75% 75%
Visits in Philly Area / yr 1861009 1203408 1478731 1818668 1001663 812486
%Allocation to Market8 Casino 5% 15% 15% 17% 30% 30%
%Allocation to other Area Casinos 95% 85% 85% 83% 70% 70%
Gaming Visits to Market 8 93050 180511 221810 309174 300499 243746
PA suburban Counties NJ suburban Counties
75 %
95
SB (C
allo
whi
ll Ex
it), 2
5% 9
5 SB
(C
olum
bus
Blv
d Ex
it)
676
EB
25 %
95
NB
(Cal
low
hill
Exit)
, 25%
95
NB
(C
olum
bus
Blv
d Ex
it),
50
% 6
76 E
B
676
EB
TRIP DISTRIBUTION GRAVITY MODEL
Table 1 - Primary Market Area
Primary Market Area in Philadelphia New Jersey Primary Market Areas
LOC
AL
(See
Tab
le 4
)
75 %
95
SB (C
allo
whi
ll Ex
it), 2
5% 9
5 SB
(Col
umbu
s B
lvd
Exit)
75 %
95
SB (C
allo
whi
ll Ex
it), 2
5% 9
5 SB
(Col
umbu
s B
lvd
Exit)
50 %
95
NB
(Cal
low
hill
Exit)
, 50%
95
NB
(Col
umbu
s B
lvd
Exit)
676
EB
676
WB
10%
95
NB
(Cal
low
hill
Exit)
,
80%
676
WB
, 10%
95
NB
( C
olum
bus
Blv
d Ex
it)
15 %
95
SB (C
allo
whi
ll Ex
it)
85
% 6
76 W
B
676
WB
Table 2 - Secondary Market Area
Enter/Exit on local Routes 35%
676 EB 29%
676 WB 24%
95 NB (Callowhill Exit) 2%
95 NB (Columbus Blvd Exit) 2%
95 SB (Callowhill Exit) 6%
95 SB (Columbus Blvd Exit) 2%
Route Enter Exit
EB Market 8% 8%
WB Market 3% 3%
5th 5% -
Arch 1% 1%
Race 1% 1%
Walnut 2% 4%
Chestnut 4% 2%
9th 6% -
7th 5% -
6TH - 5%
8TH - 6%
10TH - 5%
TOTAL 35% 35%
Table 4 - 8th/Market Zone Distribution Summary (35% of trips)
Table 3 - Trip Distribution Summary
Existing Traffic Volumes
1
Friday Street Peak Hour Friday Casino Peak Hour Saturday Casino Peak Hour ENTER EXIT ENTER EXIT ENTER EXIT
SR 30 / I-676 Eastbound T 4869 2579 2033 1 1 1 4869 2% NB 0 2579 2% NB 0 2033 1% NB 0 0% 24% 0 85 4954 0 99 2678 0 150 2183
5th Street (STOP/Yield) Northbound R 883 388 334 1 1 1 883 2% EB 12 388 2% EB 0 334 1% EB 0 0% 0% 0 0 883 0 0 388 0 0 334
T 1954 1506 1630 1 1 1 1954 2% SB 2 1506 1% WB 0 1630 2% SB 24% 0% 80 0 2034 104 0 1610 150 0 1780
R 3 9 6 1 1 1 3 0% WB 2 9 0% EB 3 6 2% WB 0% 0% 0 0 3 0 0 9 0 0 6
L (Vine) 112 30 22 1 1 1 112 0% NB 3 30 0% SB 1 22 2% NB 0% 0% 0 0 112 0 0 30 0 0 22
L (676) 336 309 301 1 1 1 336 0% EB 33 309 0% NB 0 301 2% EB 0% 29% 0 103 439 0 120 429 0 182 483
T (7th) 493 447 424 1 1 1 493 3% 447 2% 424 0% 0% 0% 0 0 493 0 0 447 0 0 424
R (TO 95) 961 504 449 1 1 1 961 1% 504 0% 449 0% 0% 8% 0 28 989 0 33 537 0 50 499
Vine Street EB L 857 665 606 1 1 1 857 2% 665 2% 606 2% 0% 7% 0 25 882 0 29 694 0 44 650
7th Street Southbound T 1096 641 608 1 1 1 1096 2% 641 2% 608 2% 0% 30% 0 106 1202 0 124 765 0 188 796
SB 0 WB 0 SB 0
WB 0 EB 58 WB 0
NB 35 SB 2 NB 18
EB 63 NB 22 EB 21
L 285 268 262 1 1 1 285 2% SB 17 268 2% WB 9 262 2% SB 28 8% 0% 27 0 312 35 0 303 50 0 312
T 764 475 386 1 1 1 764 2% WB 17 475 2% EB 13 386 1% WB 2 0% 0% 0 0 764 0 0 475 0 0 386
T 392 240 206 1 1 1 392 5% NB 2 240 3% SB 67 206 2% NB 26 0% 0% 0 0 392 0 0 240 0 0 206
R 46 27 17 1 1 1 46 2% EB 35 27 7% NB 3 17 0% EB 16 0% 0% 0 0 46 0 0 27 0 0 17
L 227 147 160 1 1 1 227 0% SB 4 147 1% WB 14 160 2% SB 3 24% 0% 80 0 307 104 0 251 150 0 310
T (676) 1177 1219 1384 1 1 1 1177 2% WB 26 1219 1% EB 23 1384 1% WB 12 0% 29% 0 103 1280 0 120 1339 0 182 1566
T(Vine) 998 479 409 1 1 1 998 0% NB 0 479 1% SB 2 409 1% NB 0 0% 0% 0 0 998 0 0 479 0 0 409
T 449 243 187 1 1 1 449 4% EB 59 243 3% NB 1 187 3% EB 7 8% 0% 27 0 476 35 0 278 50 0 237
R (676) 205 259 261 1 1 1 205 1% 259 1% 261 3% 0% 0% 0 0 205 0 0 259 0 0 261
R (Vine) 54 28 26 1 1 1 54 2% 28 1% 26 8% 0% 0% 0 0 54 0 0 28 0 0 26
T 150 273 285 1 1 1 150 1% SB 8 273 2% WB 8 285 0% SB 1 0% 0% 0 0 150 0 0 273 0 0 285
R 179 289 225 1 1 1 179 1% WB 14 289 1% EB 24 225 1% WB 16 29% 0% 97 0 276 125 0 414 181 0 406
T 552 305 256 1 1 1 552 1% SB 0 305 0% SB 3 256 1% NB 5 0% 7% 0 25 577 0 29 334 0 44 300
R 502 230 197 1 1 1 502 6% WB 14 230 6% NB 11 197 4% EB 13 0% 0% 0 0 502 0 0 230 0 0 197
L 155 87 65 1 1 1 155 0% NB 4 87 0% 65 0% 0% 0% 0 0 155 0 0 87 0 0 65
T 490 315 280 1 1 1 490 3% EB 64 315 2% 280 2% 32% 0% 107 0 597 138 0 453 200 0 480
Vine Street Eastbound T 829 373 305 1 1 1 829 4% NB 32 373 3% EB 5 305 3% NB 13 0% 0% 0 0 829 0 0 373 0 0 305
L 78 85 84 1 1 1 78 0% EB 3 85 0% 84 0% EB 0 0% 0% 0 0 78 0 0 85 0 0 84
R 154 104 118 1 1 1 154 0% 104 0% 118 0% 0% 7% 0 25 179 0 29 133 0 44 162
T 824 607 391 1 1 1 824 3% SB 9 607 1% WB 56 391 1% SB 10 0% 1% 0 4 828 0 4 611 0 6 397
R 223 188 136 1 1 1 223 6% WB 50 188 1% EB 74 136 1% WB 48 0% 0% 0 0 223 0 0 188 0 0 136
L 110 76 40 1 1 1 110 1% NB 86 76 0% SB 8 40 0% NB 48 0% 0% 0 0 110 0 0 76 0 0 40
T 562 543 380 1 1 1 562 2% EB 69 543 1% NB 123 380 0% EB 60 0% 0% 0 0 562 0 0 543 0 0 380
L 117 104 88 1 1 1 117 2% SB 33 104 0% WB 165 88 1% SB 35 0% 0% 0 0 117 0 0 104 0 0 88
T 896 653 393 1 1 1 896 3% WB 115 653 1% EB 135 393 0% WB 131 0% 1% 0 4 900 0 4 657 0 6 399
T 301 245 174 1 1 1 301 7% NB 121 245 2% SB 43 174 2% NB 113 0% 0% 0 0 301 0 0 245 0 0 174
R 180 147 128 1 1 1 180 5% EB 89 147 2% NB 173 128 2% EB 63 0% 0% 0 0 180 0 0 147 0 0 128
T 828 631 414 1 1 1 828 2% SB 37 631 1% WB 30 414 0% SB 32 0% 1% 0 4 832 0 4 635 0 6 420
R 141 94 90 1 1 1 141 3% WB 37 94 5% EB 46 90 4% WB 32 0% 0% 0 0 141 0 0 94 0 0 90
L 161 134 69 1 1 1 161 0% NB 41 134 1% SB 28 69 0% NB 27 0% 0% 0 0 161 0 0 134 0 0 69
T 526 306 275 1 1 1 526 4% EB 55 306 2% NB 72 275 1% EB 32 0% 0% 0 0 526 0 0 306 0 0 275
L 17 4 1 1 1 1 17 0% SB 30 4 0% WB 9 1 0% SB 5 0% 0% 0 0 17 0 0 4 0 0 1
T 703 561 373 1 1 1 703 1% WB 31 561 1% EB 3 373 1% WB 3 0% 1% 0 4 707 0 4 565 0 6 379
T 863 380 338 1 1 1 863 2% NB 81 380 2% SB 13 338 1% NB 25 0% 0% 0 0 863 0 0 380 0 0 338
R 67 34 47 1 1 1 67 16% EB 16 34 3% NB 80 47 2% EB 2 0% 0% 0 0 67 0 0 34 0 0 47
T (676) 1163 424 329 1 1 1 1163 3% SB 26 424 4% WB 1 329 4% SB 18 0% 24% 0 85 1248 0 99 523 0 150 479
T 482 283 208 1 1 1 482 2% WB 3 283 2% EB 48 208 3% WB 2 0% 1% 0 4 486 0 4 287 0 6 214
R 178 84 89 1 1 1 178 2% NB 88 84 5% SB 2 89 0% NB 2 0% 0% 0 0 178 0 0 84 0 0 89
L 169 201 168 1 1 1 169 2% EB 109 201 1% NB 97 168 0% EB 45 0% 0% 0 0 169 0 0 201 0 0 168
T 713 589 492 1 1 1 713 8% 589 4% 492 4% 0% 0% 0 0 713 0 0 589 0 0 492
L 21 27 47 1 1 1 21 5% SB 67 27 0% WB 21 47 0% SB 27 0% 0% 0 0 21 0 0 27 0 0 47
T 1396 663 531 1 1 1 1396 4% WB 36 663 3% EB 8 531 3% WB 33 0% 19% 0 67 1463 0 78 741 0 119 650
T 815 440 380 1 1 1 815 2% NB 77 440 2% SB 66 380 1% NB 25 0% 9% 0 32 847 0 37 477 0 56 436
R 354 109 94 1 1 1 354 2% EB 37 109 6% NB 56 94 0% EB 31 0% 6% 0 21 375 0 25 134 0 38 132
T 1163 528 502 1 1 1 1163 1% SB 129 528 1% WB 8 502 1% SB 68 0% 40% 0 142 1305 0 165 693 0 251 753
R 76 65 69 1 1 1 76 1% WB 17 65 0% EB 63 69 1% WB 6 1% 0% 3 0 79 4 0 69 6 0 75
L 566 322 231 1 1 1 566 5% NB 112 322 4% SB 99 231 3% NB 40 0% 0% 0 0 566 0 0 322 0 0 231
T 599 491 466 1 1 1 599 3% EB 134 491 3% NB 94 466 3% EB 34 61% 0% 204 0 803 264 0 755 381 0 847
L 51 68 120 1 1 1 51 0% SB 58 68 0% WB 47 120 0% SB 103 0% 0% 0 0 51 0 0 68 0 0 120
T 864 373 324 1 1 1 864 1% WB 25 373 0% EB 68 324 1% WB 34 1% 0% 3 0 867 4 0 377 6 0 330
T 264 211 229 1 1 1 264 0% NB 125 211 0% SB 109 229 0% NB 121 0% 7% 0 25 289 0 29 240 0 44 273
R 441 218 249 1 1 1 441 2% EB 80 218 1% NB 106 249 1% EB 105 0% 40% 0 142 583 0 165 383 0 251 500
T 359 236 190 1 1 1 359 3% SB 191 236 3% WB 21 190 2% SB 40 1% 0% 3 0 362 4 0 240 6 0 196
R 172 77 61 1 1 1 172 1% WB 182 77 0% EB 75 61 0% WB 16 0% 0% 0 0 172 0 0 77 0 0 61
L 188 120 83 1 1 1 188 7% NB 187 120 10% SB 43 83 14% NB 72 0% 0% 0 0 188 0 0 120 0 0 83
T 1303 716 589 1 1 1 1303 3% EB 259 716 2% NB 81 589 2% EB 55 0% 0% 0 0 1303 0 0 716 0 0 589
L 139 112 67 1 1 1 139 9% SB 177 112 4% WB 63 67 4% SB 45 0% 0% 0 0 139 0 0 112 0 0 67
T 436 324 265 1 1 1 436 6% WB 108 324 3% EB 23 265 2% WB 11 1% 0% 3 0 439 4 0 328 6 0 271
T 745 589 482 1 1 1 745 6% NB 176 589 3% SB 102 482 2% NB 52 0% 0% 0 0 745 0 0 589 0 0 482
R 168 91 97 1 1 1 168 7% EB 96 91 12% NB 94 97 8% EB 6 0% 0% 0 0 168 0 0 91 0 0 97
T 381 290 261 1 1 1 381 8% SB 207 290 6% WB 19 261 5% SB 47 1% 0% 3 0 384 4 0 294 6 0 267
R 206 125 105 1 1 1 206 2% WB 144 125 2% EB 44 105 0% WB 12 0% 0% 0 0 206 0 0 125 0 0 105
L 85 38 32 1 1 1 85 5% NB 218 38 3% SB 122 32 9% NB 61 14% 0% 47 0 132 60 0 98 87 0 119
T 760 378 356 1 1 1 760 2% EB 133 378 3% NB 89 356 1% EB 36 0% 15% 0 53 813 0 62 440 0 94 450
L 79 46 29 1 1 1 79 3% SB 257 46 2% WB 45 29 0% SB 81 15% 0% 50 0 129 65 0 111 94 0 123
T 391 277 250 1 1 1 391 9% WB 165 277 6% EB 67 250 6% WB 30 0% 0% 0 0 391 0 0 277 0 0 250
T 523 417 383 1 1 1 523 5% NB 253 417 2% SB 109 383 2% NB 65 62% 0% 208 0 731 268 0 685 387 0 770
R 159 113 128 1 1 1 159 3% EB 230 113 2% NB 103 128 5% EB 35 0% 0% 0 0 159 0 0 113 0 0 128
T 497 320 334 1 1 1 497 7% SB 366 320 5% WB 65 334 4% SB 160 0% 0% 0 0 497 0 0 320 0 0 334
R 109 67 58 1 1 1 109 0% WB 138 67 0% EB 89 58 0% WB 73 0% 0% 0 0 109 0 0 67 0 0 58
L 225 135 114 1 1 1 225 4% NB 243 135 2% SB 205 114 2% NB 85 0% 8% 0 28 253 0 33 168 0 50 164
T 526 293 299 1 1 1 526 2% EB 244 293 1% NB 137 299 1% EB 113 0% 47% 0 166 692 0 194 487 0 295 594
L 127 116 88 1 1 1 127 2% SB 391 116 3% WB 322 88 0% SB 288 0% 7% 0 25 152 0 29 145 0 44 132
T 579 377 366 1 1 1 579 4% WB 378 377 8% EB 444 366 6% WB 295 0% 1% 0 4 583 0 4 381 0 6 372
T 353 327 270 1 1 1 353 3% NB 342 327 1% SB 331 270 0% NB 182 0% 0% 0 0 353 0 0 327 0 0 270
R 107 157 155 1 1 1 107 2% EB 559 157 1% NB 188 155 1% EB 387 0% 0% 0 0 107 0 0 157 0 0 155
L 439 280 222 1 1 1 439 3% SB 618 280 4% WB 161 222 4% SB 149 0% 0% 0 0 439 0 0 280 0 0 222
T 549 478 417 1 1 1 549 8% WB 650 478 3% EB 280 417 3% WB 73 0% 6% 0 21 570 0 25 503 0 38 455
T 226 300 236 1 1 1 226 15% NB 598 300 4% SB 254 236 3% NB 188 7% 0% 23 0 249 30 0 330 44 0 280
R 129 80 53 1 1 1 129 1% EB 447 80 3% NB 279 53 0% EB 59 0% 0% 0 0 129 0 0 80 0 0 53
L 70 69 0 1 1 1 70 1% 69 0% 0 0% 0% 0% 0 0 70 0 0 69 0 0 0
T 722 432 385 1 1 1 722 2% 432 1% 385 1% 0% 0% 0 0 722 0 0 432 0 0 385
R 55 53 55 1 1 1 55 0% 53 0% 55 0% 0% 0% 0 0 55 0 0 53 0 0 55
T 921 649 569 1 1 1 921 4% SB 549 649 3% WB 85 569 4% SB 136 0% 6% 0 21 942 0 25 674 0 38 607
R 117 90 95 1 1 1 117 0% WB 759 90 2% EB 67 95 3% WB 76 0% 4% 0 14 131 0 17 107 0 25 120
L 48 64 45 1 1 1 48 6% NB 542 64 0% SB 249 45 0% NB 168 0% 0% 0 0 48 0 0 64 0 0 45
T 219 292 252 1 1 1 219 7% EB 271 292 4% NB 328 252 3% EB 34 6% 0% 20 0 239 26 0 318 37 0 289
L 124 124 88 1 1 1 124 2% 124 5% 88 0% 0% 0% 0 0 124 0 0 124 0 0 88
T 591 478 361 1 1 1 591 0% 478 1% 361 2% 0% 0% 0 0 591 0 0 478 0 0 361
R 114 73 43 1 1 1 114 16% 73 18% 43 19% 0% 0% 0 0 114 0 0 73 0 0 43
SB 460 WB 19 SB 119
WB 240 EB 30 WB 17
T 267 245 267 1.2 1.2 1.06 320 22% NB 369 294 10% SB 37 283 8% NB 221 0% 0% 0 0 320 0 0 294 0 0 283
R 75 36 53 1.2 1.2 1.06 90 0% EB 396 43 0% NB 85 56 0% EB 54 7% 0% 23 0 113 30 0 73 44 0 100
L 51 47 46 1.2 1.2 1.06 61 0% 56 0% 49 4% 0% 2% 0 7 68 0 8 64 0 13 62
T 591 309 244 1.2 1.2 1.06 709 2% 371 1% 259 0% 7% 15% 23 53 785 30 62 463 44 94 397
R 89 47 72 1.2 1.2 1.06 107 0% 56 0% 76 1% 0% 0% 0 0 107 0 0 56 0 0 76
T 616 520 558 1.2 1.2 1.06 739 5% SB 605 624 4% WB 150 591 9% SB 182 0% 10% 0 35 774 0 41 665 0 63 654
R 104 104 113 1.2 1.2 1.06 125 1% WB 421 125 1% EB 172 120 1% WB 271 23% 4% 77 14 216 99 17 241 144 25 289
NB 278 SB 203 NB 295 0 7 511 0 8 427 0 13 382
EB 139 NB 271 EB 267 0 0 0 0 0 0 0 0 0
L 61 64 60 1.2 1.2 1.06 73 2% 77 3% 64 7% 0% 0% 0 0 73 0 0 77 0 0 64
T 380 480 472 1.2 1.2 1.06 456 2% 576 1% 500 1% 77% 0% 258 0 714 333 0 909 480 0 980
R 50 38 58 1.2 1.2 1.06 60 2% 46 0% 61 4% 0% 0% 0 0 60 0 0 46 0 0 61
SB 377 WB 140 SB 500
WB 292 EB 178 WB 102
T 445 450 329 1.2 1.2 1.06 534 15% NB 311 540 9% SB 370 349 6% NB 267 0% 2% 0 7 541 0 8 548 0 13 362
R 47 43 42 1.2 1.2 1.06 56 2% EB 535 52 2% NB 265 45 5% EB 117 0% 0% 0 0 56 0 0 52 0 0 45
L 65 38 41 1.2 1.2 1.06 78 2% 46 3% 43 0% 0% 6% 0 21 99 0 25 71 0 38 81
T 327 219 229 1.2 1.2 1.06 392 3% 263 2% 243 1% 0% 55% 0 195 587 0 227 490 0 345 588
R 110 65 94 1.2 1.2 1.06 132 2% 78 2% 100 1% 15% 14% 50 50 232 65 58 201 94 88 282
T 650 522 372 1 1 1 650 6% SB 1156 522 3% WB 263 372 3% SB 411 8% 0% 27 0 677 35 0 557 50 0 422
R 101 93 63 1 1 1 101 0% WB 615 93 0% EB 388 63 0% WB 227 0% 0% 0 0 101 0 0 93 0 0 63
NB 813 SB 353 NB 236
EB 1072 7% NB 612 EB 129
L 113 73 68 1 1 1 113 11% 73 7% 68 9% 0% 0% 0 0 113 0 0 73 0 0 68
T 278 252 202 1 1 1 278 0% 252 1% 202 0% 0% 7% 0 25 303 0 29 281 0 44 246
R 90 106 83 1 1 1 90 4% 106 2% 83 1% 0% 0% 0 0 90 0 0 106 0 0 83
T 484 584 585 1.2 1.2 1.06 581 2% 701 2% 620 2% 25% 4% 84 14 679 108 17 826 156 25 801
R 0 0 0 1.2 1.2 1.06 0 2% 0 2% 0 2% 75% 0% 251 0 251 324 0 324 468 0 468
9th Street Northbound T 502 320 378 1.2 1.2 1.06 602 2% 384 2% 401 2% 15% 0% 50 0 652 65 0 449 94 0 495
Site Exit (STOP) Westbound R 0 0 0 1.2 1.2 1.06 0 2% 0 2% 0 2% 0% 75% 0 266 266 0 310 310 0 470 470
L 0 0 0 1.2 1.2 1.06 0 2% 0 2% 0 2% 25% 0% 84 0 84 108 0 108 156 0 156
T 484 584 585 1.2 1.2 1.06 581 2% 701 2% 620 2% 0% 4% 0 14 595 0 17 718 0 25 645
Parking Lot Driveway (STOP) Westbound L 0 0 0 1.2 1.2 1.06 0 2% 0 2% 0 2% 0% 25% 0 89 89 0 103 103 0 157 157
624 627335 354
WestboundVine Street
7th Street
0.92
0.92
415 0 50
766 0 63
262 0 132
0.90
175
0.95
255 175 167
0.92
7th Street & Vine Street (WB)
7th and Vine (EB)
7th Street & Franklin Street
9th Street & Market Street
432 413
0 28 412 0 33
0 35 1201 0 41
0 74 329 0 87L
T
378
27 0 1011 35 0 730 50 0 647
677
0 32 873 0 37 503 0 56 497
2991%
466 3%
0.90
Ped
FINAL VOLUMES
Saturday Casino Peak Hour
167 1%
441
0.95
1%
0.95
Total Volume
0.97
0.97
Trucks PHF
0.92
255
841
2%
2%
ADJUSTMENT FACTORS
Total Volume Total Volume
Friday Street Peak Hour
Friday Casino Peak Hour
Saturday Casino Peak Hour
Total Volume (7:30 - 8:30)
RAW VOLUMES
Total Volume (4: 30 - 5: 30) Total Volume (7:15 - 8:15) Trucks PHF
5th Street & SR 30/I-676
8th Street & Callowhill Street
Callowhill Street Westbound
8th Street Southbound
Northbound
Franklin Street (STOP) Eastbound
7th Street Northbound
2nd Street & Race Street
Race Street Eastbound
9th Street & Vine Street (EB)
8th Street & Vine Street (EB) Vine Expressway (EB)
Vine Street Expressway (676) Eastbound
8th Street & Vine Street (WB)
Vine Street Westbound
8th Street Southbound
Race Street Eastbound
3rd Street
9th Street (STOP) Northbound
Vine Street Eastbound
8th Street Southbound
Northbound
8th Street & Race Street
Race Street Eastbound
6th Street Southbound
7th Street & Race Street
Race Street Eastbound
7th Street
6th Street & Race Street
Race Street Eastbound
Northbound
5th Street & Arch Street
Arch Street Westbound
8th Street Southbound
9th Street & Race Street
Race Street Eastbound
9th Street
Southbound
7th Street & Arch Street
Arch Street Westbound
5th Street Northbound
6th Street & Arch Street
Arch Street Westbound
6th Street
Southbound
9th Street & Arch Street
Arch Street Westbound
7th Street Northbound
8th Street & Arch Street
Arch Street Westbound
8th Street
Southbound
5th Street & Market Street
Market Street
Eastbound
9th Street Northbound
10th Street & Arch Street
Arch Street Westbound
10th Street
Westbound
6th Street Southbound
Westbound
5th Street Northbound
6th Street & Market Street
Market Street
Eastbound
7th Street & Market Street
Market Street
Eastbound
Westbound
7th Street Northbound
8th Street & Market Street
Market Street
Eastbound
Westbound
Northbound
10th Street & Market Street
Market Street
Eastbound
8th Street Southbound
Westbound
9th Street
Market Street
Eastbound
9th Street & Site Exit
8th Street & Parking Lot
8th Street Southbound
Westbound
10th Street Southbound
8th Street & Site Entrance 8th Street (Free) Southbound
0.93
0.93
0.94
Intersection Roadway Approach Movement
TRIP DISTRIBUTION
ENTER EXIT
Northbound
4th Street Southbound
5th Street & Race Street
Race Street Eastbound
5th Street
Northbound
4th Street & Race Street
Race Street Eastbound
2nd Street Sorthbound
3rd Street & Race Street
0.94
0.94
0.94
0.96
0.94
0.89
0.95
0.90
0.93
0.95
0.95
0.94
0.96
0.96
0.92
0.92
0.92
369 6%
597
0.91
Trucks PHF
0.94
0.93
0.87
0.84
0.92
0.95
0.92
0.86
0.92
0.94
0.88
0.93
0.90
4%
0.87
Friday Street Peak Hour Friday Casino Peak Hour
Ped Ped
0.92
0.94
0.87
0.98
0.84
0.94
0.94
579 563 1.2 1.2 1.06
420 349 348 1.2 1.2 1.06
820
T 504 0% 2%
8% 0%
0% 8%T 384 19%384 382 328 1 1 1
3%
328 5%
419 7%7%
T
T 1166
0.91
0.89
0.85
0.89
0.92
0.92
0.91
0.92
0.91
0.90
0.98
0.95
0.95
0.84
0.85
0.79
0.89
0.91
0.91
972 614 4%
1 1 1
1 1 1
695 9%
382
984 7%
0.96
0.96
0.96
0.94
0.94
0.89
0.88
0.96
0.92
0.93
0.92
0.88
725604 579 1.2 1.2 1.06 5%
841 466 441
SATURDAY CASINO PEAK BUILD CONDITIONS VOLUMES
NB 25
0.92
0.92
0.92
0.92
TRIP ASSIGNMENT (FRIDAY CASINO PEAK)
FRIDAY CASINO PEAK BUILD CONDITIONS VOLUMES
TRIP ASSIGNMENT (SATURDAY CASINO PEAK)
0% 10%
0% 21%
0% 9%
0.960.92
0.98
0.88
FRIDAY STREET PEAK BUILD CONDITIONS VOLUMES
TRIP ASSIGNMENT (FRIDAY STREET PEAK)
0.92
0.92
Existing Traffic Volumes
1
Friday Street Peak Hour Friday Casino Peak Hour Saturday Casino Peak Hour ENTER EXIT ENTER EXIT ENTER EXIT
624 627335 354 432 413Ped
FINAL VOLUMES
Saturday Casino Peak Hour
Total Volume Trucks PHF
ADJUSTMENT FACTORS
Total Volume Total Volume
Friday Street Peak Hour
Friday Casino Peak Hour
Saturday Casino Peak Hour
Total Volume (7:30 - 8:30)
RAW VOLUMES
Total Volume (4: 30 - 5: 30) Total Volume (7:15 - 8:15) Trucks PHF
Intersection Roadway Approach Movement
TRIP DISTRIBUTION
ENTER EXITTrucks PHF
Friday Street Peak Hour Friday Casino Peak Hour
Ped Ped
SATURDAY CASINO PEAK BUILD CONDITIONS VOLUMES
TRIP ASSIGNMENT (FRIDAY CASINO PEAK)
FRIDAY CASINO PEAK BUILD CONDITIONS VOLUMES
TRIP ASSIGNMENT (SATURDAY CASINO PEAK)
FRIDAY STREET PEAK BUILD CONDITIONS VOLUMES
TRIP ASSIGNMENT (FRIDAY STREET PEAK)
L 177 113 111 1 1 1 177 3% SB 414 113 4% WB 195 111 2% SB 247 0% 0% 0 0 177 0 0 113 0 0 111
T 311 282 286 1 1 1 311 5% WB 389 282 4% EB 134 286 3% WB 124 0% 3% 0 11 322 0 12 294 0 19 305
T 583 406 360 1 1 1 583 1% NB 196 406 0% SB 349 360 0% NB 71 0% 0% 0 0 583 0 0 406 0 0 360
R 75 51 60 1 1 1 75 1% EB 364 51 0% NB 85 60 0% EB 108 0% 0% 0 0 75 0 0 51 0 0 60
T 402 357 309 1 1 1 402 9% SB 548 357 8% WB 147 309 3% SB 330 0% 3% 0 11 413 0 12 369 0 19 328
R 121 99 79 1 1 1 121 0% WB 476 99 3% EB 110 79 1% WB 149 0% 1% 0 4 125 0 4 103 0 6 85
L 114 114 121 1 1 1 114 10% NB 192 114 4% SB 371 121 2% NB 70 0% 0% 0 0 114 0 0 114 0 0 121
T 738 575 453 1 1 1 738 2% EB 369 575 1% NB 84 453 1% EB 77 0% 4% 0 14 752 0 17 592 0 25 478
L 162 92 116 1.2 1.2 1.06 194 2% SB 548 110 0% WB 46 123 0% SB 219 0% 17% 0 60 254 0 70 180 0 107 230
T 381 264 337 1.2 1.2 1.06 457 7% WB 216 317 6% EB 110 357 3% WB 62 0% 4% 0 14 471 0 17 334 0 25 382
T 447 327 230 1.2 1.2 1.06 536 2% NB 372 392 1% SB 131 244 2% NB 149 7% 0% 23 0 559 30 0 422 44 0 288
R 151 99 86 1.2 1.2 1.06 181 7% EB 256 119 1% NB 134 91 0% EB 187 0% 0% 0 0 181 0 0 119 0 0 91
T 412 346 320 1.2 1.2 1.06 494 6% SB 376 415 5% WB 196 339 4% SB 185 0% 0% 0 0 494 0 0 415 0 0 339
R 102 79 98 1.2 1.2 1.06 122 0% WB 449 95 0% EB 162 104 0% WB 230 0% 0% 0 0 122 0 0 95 0 0 104
L 104 92 133 1.2 1.2 1.06 125 0% NB 269 110 0% SB 240 141 1% NB 208 0% 21% 0 74 199 0 87 197 0 132 273
T 487 484 455 1.2 1.2 1.06 584 2% EB 422 581 1% NB 118 482 1% EB 94 0% 8% 0 28 612 0 33 614 0 50 532
L 86 48 48 1.2 1.2 1.06 103 0% SB 520 58 0% WB 104 51 2% SB 61 4% 0% 13 0 116 17 0 75 25 0 76
T 351 305 319 1.2 1.2 1.06 421 0% WB 253 366 0% EB 105 338 1% WB 258 0% 0% 0 0 421 0 0 366 0 0 338
T 416 272 330 1.2 1.2 1.06 499 0% NB 279 326 0% SB 258 350 1% NB 78 11% 0% 37 0 536 48 0 374 69 0 419
R 146 99 110 1.2 1.2 1.06 175 0% EB 265 119 0% NB 176 117 0% EB 183 0% 0% 0 0 175 0 0 119 0 0 117
T 348 310 306 1 1 1 348 7% SB 445 310 6% WB 190 306 3% SB 141 4% 0% 13 0 361 17 0 327 25 0 331
R 121 111 98 1 1 1 121 4% WB 462 111 1% EB 284 98 0% WB 132 0% 0% 0 0 121 0 0 111 0 0 98
L 112 71 32 1 1 1 112 5% NB 432 71 1% SB 238 32 0% NB 113 0% 0% 0 0 112 0 0 71 0 0 32
T 441 321 241 1 1 1 441 1% EB 663 321 1% NB 243 241 0% EB 174 0% 7% 0 25 466 0 29 350 0 44 285
T 304 348 320 1 1 1 304 6% SB 216 348 3% WB 91 320 2% SB 80 2% 0% 7 0 311 9 0 357 12 0 332
R 79 66 63 1 1 1 79 6% WB 232 66 0% EB 67 63 2% WB 62 0% 0% 0 0 79 0 0 66 0 0 63
L 63 41 38 1 1 1 63 11% NB 271 41 17% SB 131 38 8% NB 59 5% 0% 17 0 80 22 0 63 31 0 69
T 601 402 377 1 1 1 601 2% EB 182 402 1% NB 75 377 0% EB 45 0% 0% 0 0 601 0 0 402 0 0 377
L 93 65 48 1 1 1 93 1% SB 378 65 0% WB 94 48 0% SB 196 0% 0% 0 0 93 0 0 65 0 0 48
T 320 310 302 1 1 1 320 8% WB 298 310 5% EB 144 302 3% WB 176 7% 0% 23 0 343 30 0 340 44 0 346
T 622 489 361 1 1 1 622 1% NB 477 489 0% SB 220 361 1% NB 235 0% 5% 0 18 640 0 21 510 0 31 392
R 133 137 111 1 1 1 133 5% EB 314 137 3% NB 141 111 0% EB 129 0% 0% 0 0 133 0 0 137 0 0 111
T 378 390 364 1 1 1 378 6% SB 187 390 3% WB 67 364 2% SB 106 3% 0% 10 0 388 13 0 403 19 0 383
R 95 60 57 1 1 1 95 2% WB 206 60 10% EB 62 57 0% WB 84 4% 0% 13 0 108 17 0 77 25 0 82
L 98 111 116 1 1 1 98 7% NB 231 111 0% SB 126 116 1% NB 145 2% 0% 7 0 105 9 0 120 12 0 128
T 567 342 373 1 1 1 567 2% EB 131 342 1% NB 96 373 1% EB 46 3% 0% 10 0 577 13 0 355 19 0 392
L 85 80 67 1 1 1 85 1% SB 555 80 0% WB 305 67 0% SB 395 0% 0% 0 0 85 0 0 80 0 0 67
T 391 421 414 1 1 1 391 9% WB 430 421 6% EB 39 414 2% WB 318 5% 0% 17 0 408 22 0 443 31 0 445
T 385 326 252 1 1 1 385 4% NB 200 326 2% SB 369 252 2% NB 86 0% 6% 0 21 406 0 25 351 0 38 290
R 134 93 93 1 1 1 134 6% EB 46 93 2% NB 114 93 5% EB 28 0% 2% 0 7 141 0 8 101 0 13 106
T 425 452 445 1 1 1 425 7% SB 396 452 4% WB 89 445 2% SB 391 0% 2% 0 7 432 0 8 460 0 13 458
R 95 59 57 1 1 1 95 15% WB 198 59 14% EB 136 57 5% WB 251 5% 0% 17 0 112 22 0 81 31 0 88
L 94 69 94 1 1 1 94 3% NB 309 69 0% SB 280 94 1% NB 317 0% 0% 0 0 94 0 0 69 0 0 94
T 361 213 310 1 1 1 361 4% EB 202 213 3% NB 192 310 1% EB 138 6% 0% 20 0 381 26 0 239 37 0 347
L 91 62 43 1 1 1 91 4% SB 405 62 3% WB 132 43 0% SB 202 0% 1% 0 4 95 0 4 66 0 6 49
T 450 439 467 1 1 1 450 6% WB 325 439 0% EB 211 467 3% WB 126 0% 1% 0 4 454 0 4 443 0 6 473
T 369 257 233 1 1 1 369 4% NB 502 257 4% SB 284 233 0% NB 180 0% 4% 0 14 383 0 17 274 0 25 258
R 80 88 92 1 1 1 80 1% EB 355 88 1% NB 302 92 0% EB 111 0% 3% 0 11 91 0 12 100 0 19 111
5th Street & Chestnut Street
Chestnut Street Eastbound
5th Street Northbound
Chestnut Street Eastbound
8th Street Southbound
9th Street & Chestnut Street
Chestnut Street Eastbound
9th Street
6th Street & Chestnut Street
Chestnut Street Eastbound
Northbound
8th Street & Chestnut Street
Chestnut Street Eastbound
6th Street Southbound
7th Street & Chestnut Street
Chestnut Street Eastbound
7th Street
10th Street Southbound
5th Street & Walnut Street
Walnut Street Westbound
5th Street
Northbound
10th Street Southbound
Northbound
10th Street & Walnut Street
Walnut Street Westbound
Northbound
8th Street & Walnut Street
Walnut Street Westbound
7th Street & Walnut Street
Walnut Street Westbound
7th Street
8th Street Southbound
10th Street & Chestnut Street
9th Street & Walnut Street
Walnut Street Westbound
9th Street
6th Street Southbound
Northbound
6th Street & Walnut Street
Walnut Street Westbound
0.93
0.94
0.97
0.93
0.93
0.94
0.92
0.95
0.93
0.92
0.93
0.87
0.90
0.97
0.95
0.93
0.95
0.97
0.86
0.88
0.93
0.96
0.94
0.92
0.83
0.89
0.83
0.90
0.94
0.95
0.92
0.85
0.97
0.88
0.83
0.85
Proposed MARKET8 Casino, Center-City Philadelphia February 12, 2013
PHILADELPHIA METROPOLITAN AREAPOTENTIAL "RESIDENTIAL" GAMING REVENUE - 2016
(EXPRESSED IN 2012 DOLLARS)
Pennsylvania Counties New Jersey CountiesPhiladelphia Bucks Chester Delaware Montgomery Burlington Camden Gloucester Totals
Populations:2010 1,526,086 625,249 498,886 558,979 799,874 448,734 513,657 288,288 5,259,7532016 (est.) 1,548,681 636,460 529,669 565,005 821,440 453,036 515,551 301,759 5,371,601
Percentage >21 Yrs.:2010 71.0% 72.7% 70.6% 72.0% 73.3% 73.1% 71.6% 71.4%2015 (est.) 71.7% 73.1% 71.0% 72.7% 73.8% 73.7% 72.3% 71.8% 72.5%
Adult Population - 2016 1,110,404 465,252 376,065 410,759 606,223 333,888 372,743 216,663 3,891,997
% Gaming Total 48% 50% 40% 45% 40% 40% 45% 50% 45%
Number Adults Gaming 529,050 232,626 150,426 184,841 242,489 133,555 167,735 108,331 1,749,053
% Gaming in Philadelphia Area 88% 80% 80% 80% 75% 75% 95% 75% 83%
Adults Gaming in Philadelphia Area 466,209 186,101 120,341 147,873 181,867 100,166 159,348 81,249 1,443,153
Visits/Year 13.1 10.0 10.0 10.0 10.0 10.0 12.0 10.0 11.2
Visits 6,086,963 1,861,009 1,203,408 1,478,731 1,818,668 1,001,663 1,912,174 812,486 16,175,102
Win/Visit (2012 dollars) $99 $100 $100 $100 $100 $100 $100 $100 $100
"Residential" Win $604,373,039 $186,100,904 $120,340,797 $147,873,109 $181,866,816 $100,166,260 $191,217,350 $81,248,611 $1,613,186,885
"Residential" Win, rounded $1,613,000,000
PHILADELPHIA METROPOLITAN AREAPOTENTIAL "VISITOR" GAMING REVENUE - 2016
(EXPRESSED IN 2012 DOLLARS)
Occupied Hotel Rooms - FYE 8/31/12 (rounded) 10,700,000 Estimated Adults Per Occupied Room 1.35 Total Adult Hotel Guests 14,445,000 Average Length of Stay (Nights) 2.00 Estimated Separate Adult Hotel Guests 7,222,500 Percent Gaming 15% Adult Hotel Guests Gaming 1,083,375 Plus 25% from Day-Trip Visitors to Area Attractions and Convention Center Day Attendees 270,844 Total Hotel Guests and Day-Trip Visitors 1,354,219 Average Win Per Visit $120 Gaming Win from Hotel Guests and Day-Trip Visitors $162,506,250
Total "Visitor" Win, rounded $163,000,000
Combining the residential and visitor gaming markets, we therefore estimate that the Philadelphia metropolitan area, excluding Delaware, would conservatively have a total gaming revenue potential of some $1.78 billion in 2016 expressed in current 2012 dol-lars as summarized in the table on the following page.
10
Proposed MARKET8 Casino, Center-City Philadelphia February 12, 2013
As previously mentioned, the Casino will constitute one element of the overall project, with the hotel element constituting a second separately owned and operated element. Current plans call for the Casino element to encompass:
• Underground: Four levels of valet parking totaling some 1,000 spaces • Ground Level: Up to four restaurant spaces totaling 31,000 square feet, de-
livery and support areas, lobby entrances to casino (escalators and eleva-tors) and hotel
• Floors 2 & 3: Primarily dedicated to gaming supplemented by restaurants, lounges and bars
• Floor 4: A poker room, a club/lounge, rooftop terraces and an event/banquet room of some 12,000 square feet
For the purposes of the estimates herein, we have assumed a gaming mix of 2,400 slot machines, 82 banked table games and 30 poker tables. The projections herein would not change materially should the gaming mix be altered within reason. Further, it has been assumed that all restaurants, lounges and food/beverage outlets in general, total-ing some 60,000 square feet, will be leased to and operated by a qualified third-party operator. Finally, no revenues or expenses have been projected herein for the event/banquet space. We believe that a reasonable, conservative assumption for this event/banquet space is a breakeven financial performance. This space will however, add an important venue for the MARKET8 Casino operations and will generate positive economic impact through its utilization.
13
Proposed MARKET8 Casino, Center-City Philadelphia February 12, 2013
ATTENDANCE LEVELS
CITY OF PHILADELPHIA MAJOR ATTRACTIONS 2010 AND 2011
Attendance % Change
Visitor Center/Attraction 2010 2011 from 2010 Independence Visitor Center 2,440,295 2,338,400 -4.2% Attractions: Liberty Bell Center 2,271,938 2,045,680 -10.0% Independence Hall 694,552 689,723 -0.7 National Constitution Center 804,551 817,227 1.6 Franklin Institute 958,330 845,272 -11.8 Academy of Natural Sciences 155,632 165,158 6.1 Philadelphia Museum of Art 680,544 635,035 -6.7 Philadelphia Zoo 1,255,604 1,178,285 -6.2 Please Touch Museum 568,581 574,692 1.1 University of PA Museum of Archaeology & Anthropology
138,718
211,713
51.5
Eastern State Penitentiary 250,458 264,671 5.7 Total Attractions 7,778,908 7,427,456 -4.5%
The Pennsylvania Convention Center (“the PCC”) is located several blocks (an easy walk or subway/bus ride) to the west of the Casino site. In the 12 months ended August 31, 2012, the PCC accommodated over one million visitors. Like the other major commercial and institutional uses found in the Market East corridor, the MARKET8 Casino site is most appropriately situated in this area designated for higher impact uses while remaining readily accessible to the major population concen-trations in Center City. The population density map below, based on 2007 population estimates, indicates the census tracts with populations ranging from 10,000 or more (darkest green) to zero (white).
16
Proposed MARKET8 Casino, Center-City Philadelphia February 12, 2013 gaming venues to ensure its reasonableness and validity and has been and is utilized and relied upon by gaming companies and industry consultants. Gaming Demand from Residential Target Markets The “residential” win for the subject casino was divided into two sub-markets: (1) a “pri-mary” market consisting of the residents of Philadelphia County plus residents of New Jersey readily accessed by the Benjamin Franklin, Walt Whitman and Betsy Ross Bridges and the PATCO high-speed line; and, (2) a “secondary” suburban market con-sisting of residents desiring to travel to casinos in the area for an evening or day of din-ing and/or gaming, including those drawn by the “urban effect” to the casinos in Center City. “Primary” Residential Sub-Market Based on the availability of public transit and major area highways, we divided the City and the “close-in” New Jersey suburbs into several zones as shown on the following map indicating which areas would likely frequent which gaming venues most often and constitute the Casino’s “primary” residential sub-market. (The Casino site is marked with a star.)
We identified the zip codes located in the above-defined areas and classified them into the zones indicated on the map.
• The “8th & Market Primary” zone consists of all of the zip codes in Center City, west along the Market Street Subway and south on Broad Street to
18
Proposed MARKET8 Casino, Center-City Philadelphia February 12, 2013
the Navy Yard. This area would constitute the Casino’s primary residential market.
• The “SugarHouse Primary” zone consists of all of the zip codes surround-ing SugarHouse and to its immediate north and northeast to the approxi-mate seven-mile midway point to Parx Casino.
• The “City Secondary“ zone consists of all of the zip codes within the City limits to the southwest of the 8th & Market Primary zone.
• The “Camden” zone consists of the zip codes in the City of Camden that are closest to the PATCO line.
• The “New Jersey (NJ) Secondary” zone basically incorporates those zip codes running along the PATCO line down to Lindenwold.
Population figures for each zip code were obtained from the U.S. Census Bureau for 2010, plus estimates for 2016 from ESRI, then aggregated by zone. These figures were then adjusted to reflect the portions of each zone’s populations in 2010 and 2016 that were/are estimated to be comprised of adults of 21 years of age or above (the potential gaming market), again based on U.S. Census figures from 2010 and ESRI estimates for 2016. We then estimated the probabilities of the various populations in the defined zones to participate in casino gaming in general. Our participation estimates utilized the data in-dicated in the tables on page 7 of this report adjusted to reflect the characteristics of the populations in the various counties/zones (e.g. the propensities to gamble decrease as the distances from existing gaming venues and metropolitan areas increase, levels of median household income, etc.). As previously mentioned, it has been demonstrated consistently that the propensity-to-game increases with the proximity to a gaming venue. It has also been demonstrated that the propensity-to-game increases with household income. The next step in the process of estimating gaming revenue levels for the proposed casi-no at 8th and Market Streets was to allocate the projected numbers of overall gaming visits to the five casino venues in the Philadelphia area, as well as “leakage” to venues outside of the area. These allocations specifically considered access to public transpor-tation and highways. Finally, estimated gaming expenditures/budgeted gaming amounts per visit were based on the household income data for the target counties, our and others’ experience with existing gaming markets, including Atlantic City and Valley Forge, internal analyses conducted by gaming companies and general estimates used by gaming companies and analysts. Generally, gaming budgets increase with levels of disposable/household income and with the distance traveled to gamble. The table on the following page summarizes all of the estimates previously discussed, resulting in our estimate of win for the MARKET8 Casino from the residential market in 2016, its first year of operation. 19
Proposed MARKET8 Casino, Center-City Philadelphia February 12, 2013
PHILADELPHIA AREA CASINOS AND MARKET8 CASINOESTIMATED "PRIMARY RESIDENTIAL" CASINO WINS - 2016
(EXPRESSED IN 2012 DOLLARS)
Primary Market Areas Within Philadelphia New Jersey Market Areas Grand8th & Market SugarHouse Parx Harrah's Secondary Totals Camden Secondary Totals Totals
Number of Zip Codes 8 9 7 3 18 45 4 22 26 71Populations: 2010 379,936 307,253 269,254 41,675 527,968 1,526,086 75,635 317,307 392,942 1,919,028 2016 (estimate) 390,096 313,006 272,846 41,756 530,977 1,548,681 74,332 321,429 395,761 1,944,442 % Change 2.7% 1.9% 1.3% 0.2% 0.6% 1.5% -1.7% 1.3% 0.7% 1.3%Households: 2010 163,679 107,474 103,598 14,721 210,299 599,771 24,069 124,267 148,336 748,107 2016 (estimate) 169,049 109,615 104,582 14,813 212,805 610,864 23,672 125,791 149,463 760,327 % Change 3.3% 2.0% 0.9% 0.6% 1.2% 1.8% -1.6% 1.2% 0.8% 1.6%Median HH Income (2011) $30,907 $31,088 $49,377 $32,879 $35,280 $27,506 $62,404% of Population - Age 21+: 2010 72.7% 66.0% 76.9% 66.1% 70.1% 62.5% 74.2% 2015 (estimate) 73.4% 66.6% 77.0% 67.1% 71.0% 71.7% 63.3% 75.0% 72.8% 71.9%Population ~ 2016 Age 21+ 286,330 208,462 210,091 28,018 376,994 1,109,896 47,052 241,072 288,124 1,398,020% Gaming 45% 45% 50% 45% 50% 48% 45% 50% 49% 48%Gaming Adults 128,849 93,808 105,046 12,608 188,497 528,807 21,173 120,536 141,709 670,517Gaming Visits Per Year 16 12 16 12 10 13.1 12 10 10.3 12.5Total Gaming Visits 2,061,579 1,125,695 1,680,731 151,299 1,884,968 6,904,273 254,082 1,205,359 1,459,440 8,363,713Gaming Visit %s Allocated to: Market8 Casino 70% 15% 1% 2% 30% 32% 55% 30% 34% 32% SugarHouse 10% 70% 4% 3% 20% 21% 30% 25% 26% 22% Parx 5% 3% 70% 10% 22% 25% 5% 10% 9% 22% Harrah's 5% 2% 5% 60% 5% 6% 5% 10% 9% 6% Valley Forge 2% 2% 5% 5% 8% 4% 0% 0% 0% 4% Sub-total Philadelphia 92% 92% 85% 80% 85% 88% 95% 75% 78% 86% Atlantic City 5% 5% 10% 15% 10% 8% 5% 20% 17% 9% Other 3% 3% 5% 5% 5% 4% 0% 5% 4% 4% Total 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%Gaming Visits Allocated: Market8 Casino 1,443,106 168,854 16,807 3,026 565,491 2,197,284 139,745 361,608 501,353 2,698,636 SugarHouse 206,158 787,986 67,229 4,539 376,994 1,442,906 76,224 301,340 377,564 1,820,470 Parx 103,079 33,771 1,176,512 15,130 414,693 1,743,185 12,704 120,536 133,240 1,876,425 Harrah's 103,079 22,514 84,037 90,779 94,248 394,657 12,704 120,536 133,240 527,897 Valley Forge 41,232 22,514 84,037 7,565 150,797 306,144 0 0 0 306,144 Sub-total Philadelphia 1,896,653 1,035,639 1,428,622 121,039 1,602,223 6,084,176 241,378 904,019 1,145,397 7,229,573 Atlantic City 103,079 56,285 168,073 22,695 188,497 538,628 12,704 241,072 253,776 792,404 Other 61,847 33,771 84,037 7,565 94,248 281,468 0 60,268 60,268 341,736 Total 2,061,579 1,125,695 1,680,731 151,299 1,884,968 6,904,273 254,082 1,205,359 1,459,440 8,363,713
Estimated Win/Patron - Market 8 Casino $95 $100 $100 $100 $105 $98 $100 $105 $104 $99
Estimated "Primary Residential" Win - Market8 Casino $137,095,026 $16,885,422 $1,680,731 $302,597 $59,376,503 $215,340,280 $13,974,490 $37,968,801 $51,943,291 $267,283,571
Estimated Market8 "Primary Residential" Win, rded. $267,300,000 Thus, we estimate that the MARKET8 Casino would achieve a first-year win of some $267.3 million from the “primary” residential market, expressed in current 2012 dollars. Approximately half of this win is projected to come from the Casino’s specific primary market zone (column 1).
“Secondary” Residential Sub-Market
We then estimated the gaming win potential from a “secondary” suburban market con-sisting of residents of the following suburban Philadelphia counties: Bucks, Chester, Delaware and Montgomery in Pennsylvania; and, Burlington and Gloucester in New Jersey. (The relevant parts of Camden County were included in the “primary” market.) These “secondary” market areas are identified in the map on the following page.
20
Proposed MARKET8 Casino, Center-City Philadelphia February 12, 2013
Our analysis utilized, and began with, the estimated numbers of gaming visits within the Philadelphia area estimated and presented on page 9 of this report. We then estimated what percentages of each County’s gaming visits could be expected to gravitate to the various gaming venues in the Philadelphia area based on highway access and other factors. The table below summarizes our estimates of gaming win allocation and specif-ically to the MARKET8 Casino.
PHILADELPHIA SUBURBAN COUNTY MARKET AREAPOTENTIAL "SECONDARY RESIDENTIAL" GAMING REVENUE - 2016
(EXPRESSED IN 2012 DOLLARS)
Pennsylvania Suburban Counties New Jersey Suburban CountiesBucks Chester Delaware Montgomery Burlington Gloucester Totals
Gaming Visits - Philadelphia Area 1,861,009 1,203,408 1,478,731 1,818,668 1,001,663 812,486 8,175,965
Percentage of Philadelphia Area Visits to:Parx 85% 3% 3% 40% 35% 5% 34%Harrah's 2% 62% 62% 6% 5% 35% 26%SugarHouse (Expanded) 5% 15% 15% 17% 30% 30% 16%Valley Forge 3% 5% 5% 20% 0% 0% 7%MARKET8 5% 15% 15% 17% 30% 30% 16% Total 100% 100% 100% 100% 100% 100% 100%
Suburban Gaming Visits to MARKET8 Casino 93,050 180,511 221,810 309,174 300,499 243,746 1,348,790
Win Per Visit $100 $100 $100 $100 $100 $100 $100
"Secondary Residential" Win - MARKET8 Casino $9,305,045 $18,051,120 $22,180,966 $30,917,359 $30,049,878 $24,374,583 $134,878,951
"Secondary Residential" Win - MARKET8 Casino (rounded) $134,900,000 Thus, we estimate that the MARKET8 Casino would achieve a first-year win of some $134.9 million from the “secondary” residential market, expressed in current 2012 dol-lars. 21
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