Android Openness and Opportunities

Openness and OpportunitiesAndroid Aalto Community

Maksim GolivkinClaudio M. Camacho

3.2.2011 Android Aalto Community

3.2.2011 Android Aalto Community

Experiments with OpennessMaksim Golivkin

Introduction

Maksim GolivkinAndroid applications developerM.Sc. student at Aalto University

Android Aalto Community

enthusiasts technology and businesseventscollaboration

3.2.2011 Android Aalto Community

Agenda

3.2.2011 Android Aalto Community

trends

Open Handset Alliance

Android and Open Source

Android enabled competition

tablets

Trends

3.2.2011 Android Aalto Community

How did that happen?

3.2.2011 Android Aalto Community

Open Handset Alliance

3.2.2011 Android Aalto Community

Not always Open-Source

Process:1. new version is developed internally2. open sourced after official release

Internal development enables1. innovations2. market momentum

Negative issues:1. some bugs are not fixed for a long time2. enthusiasts are limited to contribute

3.2.2011 Android Aalto Community

3.2.2011 Android Aalto Community

No Android User Interface

Manufacturers modifications:Samsung - TouchWizHTC SenseMotorola BlurLG, Sony skins

Consequences:increased competitionadditional value for consumersOS upgrades are delayed

3.2.2011 Android Aalto Community

Open-source

Groups: XDA developers forumCyanogenMod developers

Open-Source community:fast Android releasestools to make custom OSOS modifications and optimisations

3.2.2011 Android Aalto Community

Android competes with Google

Rebranded Android:OPhoneTapas

Google services can be removed.Verizon sells devices with BingMotorola manufactures devices with Baidu

3.2.2011 Android Aalto Community

2011 Year of the Tablet

first Android tablet launched on May 1, 2010.

Galaxy Android Tablet on September 2, 2010

22%* of tablet sales in 2010 Q4 were Android

... without any version designed specifically for Tablets * Strategy Analytics data

3.2.2011 Android Aalto Community

3.2.2011 Android Aalto Community

The Android MarketStakeholders & Opportunities

Claudio M. Camacho

Introduction

Claudio M. Camachoproject manager at Asio-DataM.Sc. student at Aalto UniversityAndroid developer in my spare time

Android Aalto Community

coordinating workshopsbringing speakers from the mobile industrycollaboration with students and enthusiasts

3.2.2011 Android Aalto Community

Agenda

3.2.2011 Android Aalto Community

motivation

main stakeholders: interests and concerns

the Android Market

opportunities for developers

conclusions

Teaser

3.2.2011 Android Aalto Community

** Image obtained from ArsTechnica

Phone Manufacturers

ten years backdifferentiation by hardwaredifferentiation by softwareservice offer through own software

currentlyjust hardware manufacturersparts assemblylittle differentiation

temporary solutionsown applications storecustom UI

3.2.2011 Android Aalto Community

Mobile Operator

ten years backfull room for customizationfull control of the end-usercharge per updatecharge per added service

currentlyno room for additionsno control over end-users

temporary solutionspermanency-based contractsspecial deals (e.g. comes with music)

3.2.2011 Android Aalto Community

Platform Providers

ten years backthey did not exist at allphone manufacturers owned the market

currentlyeverything delivered through a platformrole of cohesion

deal with manufacturersdeal with carriersdeal with developersprovide value to users

excellent position for platform providers

3.2.2011 Android Aalto Community

Customers

ten years backbuy once, use until it breaksadditional features = new phoneinability to pay for extra services

only operators were benefited

currentlyfull-time onlineservices anywhere anytimeadditional features for free

value co-creation in exchange for information

3.2.2011 Android Aalto Community

Android Market in Brief

centralized service for distributing applicationsdifferent payment mechanisms for easy purchasesocial (ratings, comments)mechanisms to protect apps from piracy

over 250,000 different apps*

17 billion downloads in 2011**

* androlib.com statistics** Gartner forecast

3.2.2011 Android Aalto Community

Publishing Apps

publishing process relatively easyGoogle accountmarket.android.com/publish/signupcurrently $25 per year

free and paid apps through two different SLAsenables different revenue streams

business modelsdirect revenue (paid applications)advertisementsgateway to digital services

subscription modelsmicro-payments and virtual currency

3.2.2011 Android Aalto Community

Developers

ten years backonly possible to work as part of a firmlow efficiencyresponsibility for the firm

including apps in phonesmarketing

currentlytotal independence from firmsnew opportunities for startupsup and running in several minutescost-efficiency increased exponentially

larger firms challenged by startups

3.2.2011 Android Aalto Community

Conclusions

newly-created opportunities through the Android Market

new challenges for large companiesa real threat or a new opportunity?

interests and concerns on multiple stakeholdersimpossible to give a one-ultimate statement

a magnificent era for developers and startups

3.2.2011 Android Aalto Community

Coming EventsAndroid Aalto Keynote #2

Tuesday 8.2.2011 (18:00 – 20:30)Aalto Venture Garage (Betonimiehenkuja 3, Espoo)most interesting presentations

Android fragmentation, a valid concern?business using the Android platformnew wave of Android-powered devices

more information:www.androidaalto.orgmaksim@androidaalto.orgclaudio@androidaalto.org

3.2.2011 Android Aalto Community

Thank you!

3.2.2011 Android Aalto Community