Embed Size (px)
DESCRIPTION
Citation preview
Openness and OpportunitiesAndroid Aalto Community
Maksim GolivkinClaudio M. Camacho
3.2.2011 Android Aalto Community
3.2.2011 Android Aalto Community
Experiments with OpennessMaksim Golivkin
Introduction
Maksim GolivkinAndroid applications developerM.Sc. student at Aalto University
Android Aalto Community
enthusiasts technology and businesseventscollaboration
3.2.2011 Android Aalto Community
Agenda
3.2.2011 Android Aalto Community
trends
Open Handset Alliance
Android and Open Source
Android enabled competition
tablets
Trends
3.2.2011 Android Aalto Community
How did that happen?
3.2.2011 Android Aalto Community
Open Handset Alliance
3.2.2011 Android Aalto Community
Not always Open-Source
Process:1. new version is developed internally2. open sourced after official release
Internal development enables1. innovations2. market momentum
Negative issues:1. some bugs are not fixed for a long time2. enthusiasts are limited to contribute
3.2.2011 Android Aalto Community
3.2.2011 Android Aalto Community
No Android User Interface
Manufacturers modifications:Samsung - TouchWizHTC SenseMotorola BlurLG, Sony skins
Consequences:increased competitionadditional value for consumersOS upgrades are delayed
3.2.2011 Android Aalto Community
Open-source
Groups: XDA developers forumCyanogenMod developers
Open-Source community:fast Android releasestools to make custom OSOS modifications and optimisations
3.2.2011 Android Aalto Community
Android competes with Google
Rebranded Android:OPhoneTapas
Google services can be removed.Verizon sells devices with BingMotorola manufactures devices with Baidu
3.2.2011 Android Aalto Community
2011 Year of the Tablet
first Android tablet launched on May 1, 2010.
Galaxy Android Tablet on September 2, 2010
22%* of tablet sales in 2010 Q4 were Android
... without any version designed specifically for Tablets * Strategy Analytics data
3.2.2011 Android Aalto Community
3.2.2011 Android Aalto Community
The Android MarketStakeholders & Opportunities
Claudio M. Camacho
Introduction
Claudio M. Camachoproject manager at Asio-DataM.Sc. student at Aalto UniversityAndroid developer in my spare time
Android Aalto Community
coordinating workshopsbringing speakers from the mobile industrycollaboration with students and enthusiasts
3.2.2011 Android Aalto Community
Agenda
3.2.2011 Android Aalto Community
motivation
main stakeholders: interests and concerns
the Android Market
opportunities for developers
conclusions
Teaser
3.2.2011 Android Aalto Community
** Image obtained from ArsTechnica
Phone Manufacturers
ten years backdifferentiation by hardwaredifferentiation by softwareservice offer through own software
currentlyjust hardware manufacturersparts assemblylittle differentiation
temporary solutionsown applications storecustom UI
3.2.2011 Android Aalto Community
Mobile Operator
ten years backfull room for customizationfull control of the end-usercharge per updatecharge per added service
currentlyno room for additionsno control over end-users
temporary solutionspermanency-based contractsspecial deals (e.g. comes with music)
3.2.2011 Android Aalto Community
Platform Providers
ten years backthey did not exist at allphone manufacturers owned the market
currentlyeverything delivered through a platformrole of cohesion
deal with manufacturersdeal with carriersdeal with developersprovide value to users
excellent position for platform providers
3.2.2011 Android Aalto Community
Customers
ten years backbuy once, use until it breaksadditional features = new phoneinability to pay for extra services
only operators were benefited
currentlyfull-time onlineservices anywhere anytimeadditional features for free
value co-creation in exchange for information
3.2.2011 Android Aalto Community
Android Market in Brief
centralized service for distributing applicationsdifferent payment mechanisms for easy purchasesocial (ratings, comments)mechanisms to protect apps from piracy
over 250,000 different apps*
17 billion downloads in 2011**
* androlib.com statistics** Gartner forecast
3.2.2011 Android Aalto Community
Publishing Apps
publishing process relatively easyGoogle accountmarket.android.com/publish/signupcurrently $25 per year
free and paid apps through two different SLAsenables different revenue streams
business modelsdirect revenue (paid applications)advertisementsgateway to digital services
subscription modelsmicro-payments and virtual currency
3.2.2011 Android Aalto Community
Developers
ten years backonly possible to work as part of a firmlow efficiencyresponsibility for the firm
including apps in phonesmarketing
currentlytotal independence from firmsnew opportunities for startupsup and running in several minutescost-efficiency increased exponentially
larger firms challenged by startups
3.2.2011 Android Aalto Community
Conclusions
newly-created opportunities through the Android Market
new challenges for large companiesa real threat or a new opportunity?
interests and concerns on multiple stakeholdersimpossible to give a one-ultimate statement
a magnificent era for developers and startups
3.2.2011 Android Aalto Community
Coming EventsAndroid Aalto Keynote #2
Tuesday 8.2.2011 (18:00 – 20:30)Aalto Venture Garage (Betonimiehenkuja 3, Espoo)most interesting presentations
Android fragmentation, a valid concern?business using the Android platformnew wave of Android-powered devices
more information:[email protected]@androidaalto.org
3.2.2011 Android Aalto Community
Thank you!
3.2.2011 Android Aalto Community
