AMITA HAYLOCK MAYER BROWN JSM - DVCdvc.hk/documents/amitahaylockpresentation.pdf · AMITA HAYLOCK...

SOCIAL MEDIA IP ISSUES

PRESENTED BY

AMITA HAYLOCKAMITA HAYLOCK

MAYER BROWN JSM

1

Social media and brandingSocial media and branding

2

Follow us on…

3

It can harmIt can harm

4

United Airlines

5

Mercedes benz

Start your week with a Start your week with a

fresh perspective on life

from the Dalai Lama.

6

Domino’s Pizza

7

McDonald’s

#McDStories

8

Dove & Nivea

9

It can helpIt can help

10

Nike

11

Taco bell

12

Gordon Ramsay

13

Website cloning● Various reasons: stealing personal

information, earning ad income, creating

false impression of association, tricking users

to pay moneyto pay money

● Your website is protected by IP law: trade

mark, patent, copyright etc.

● Solutions? Serve cease & desist letter and

takedown notice, complain with web host,

file removal requests with search engines14

● These materials are provided by Mayer Brown JSM and reflect

information as of 24 March 2018.

● The contents are intended to provide a general guide to the

subject matter only and should not be treated as a substitute

for specific advice concerning individual situations.

● You may not copy or modify the materials or use them for any

commercial purpose without our express prior written

permission.

15

Thank you!Thank you!

16