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Bournemouth Airport Advertising
Opportunities
AIRPORTFOLIO
THE JOURNEY STARTS NOW
About Eye Airports & AIRPORT ADVERTISING
Airport’s offers the perfect opportunity for brands to truly engage. With an average dwell time of 2.5 hours, the Airport offers a unique environment and a captive audience. The journey for holidaymakers and business travellersalike begins at the airport. Passengers are in a receptive and responsive frame of mind making advertising in airports an excellent platform to get your company message across.
With over 15 years’ experience Eye Airports are the UK’s leading regional airport advertising experts, showcasing your brand to a huge combined audience of 18m passengers. We understand the power of Airport advertising, working with airports across the UK we are uniquely qualified to improve client’s bottom line with inexpensive and highly effective advertising campaigns.
A dedicated Account Director, will work alongside your team throughout the campaign to ensure we deliver your marketing objective and get real results. Our consultative approach ensures your campaign is tailor made to meet the needs of your business, resulting in maximum effectiveness and ultimately driving sales or enquiries.
Airport’s offer the perfect opportunity for brands to truly engage with a unique environment and a captive audience.
BENEFIT FROM:• Average dwell time of 2 hours delivers an engaged, captive audience• Reach an alert consumer in a receptive and responsive mindset• High AB Audiences• Tailored campaigns that drive sales and enquiries
With over 20 years’ experience Eye Airports manages advertising solutions for 19 UK airports and showcases client’s products to a combined audience of over 19 million passengers.
Why Airport Advertising?
BournemouthAirport
! Has seen consistent year on year passenger growth,
with a growth of 1.6% in 2018 compared to the previous year.
! Is the only commercial airport in Norfolk and Suffolk
! Has a catchment area of almost 1.5 million people
living within a 90 minute drive
! Provides domestic and international flights
! Boasts a mix of both business and leisure passengers
! Norwich Airport is one of the UK and Europe’s largest
and busiest heliports
NorwichAirport
9
AT A GLANCE
835,439 835,439
Top 10 Destinations (not in order)
1. Majorca2. Alicante3. Malaga4. Dublin5. Paphos
6. Prague7. Tenerife8. Malta9. Lanzarote10. Faro
Source: https://www.bournemouthairport.com/
Estimated Passengers number for 2020 (based on estimated 4% increase)
• 2 million people live within 1 hour drive time.
• 30 + international routes available from top operators, like TUI, Ryanair and Easy Jet.
• New destinations announced for 2020 are Sharm el Sheik along withGreek islands of Skiathos in the Aegean Sea, and Zante in the Ionian Sea.
• Bournemouth Airport ranked fifth among UK airports for customer satisfaction in an annual survey by consumergroup ‘Which?’.
• Bournemouth has affluent passengers with a disposable household income higher than the UK average and very low unemployment rates at only 1.1%.
Audience
0-15
2%
14%
26% 26%
18%14%
16-24 25-34 35-44 45-54 55+
Age Range
90%UK
10%Other
UK Audience
Gender Split
55%Female
45%Male
ABC1 74%
UK AverageBournemouth
AB C1 C2 DE
51%
22.2% 23%30.8%
16.4% 20.9%9.6%
26.1%
Source: CAA
Annual Passenger Numbers
Total
34,274
69,079
89,200
97,311
80,686
35,869
39,419
85,976
95,320
93,391
38,489
OCTOBER 2019
SEPTEMBER 2019
NOVEMBER 2019
AUGUST 2019
FEBRUARY 2019
APRIL 2019
JUNE 2019
JANUARY 2019
MARCH 2019
MAY 2019
JULY 2019
803,307
44,293 DECEMBER 2019
Digital ScreensDigital portrait HD screens, strategicallyplaced at key touchpoints to target arriving and departing passengers.
Advertising Opportunities
6 SheetsTraditional and effective backlit portrait units, displaying your advertising in key locations throughout the airport.
Advertising Opportunities
Baggage Reclaim LightboxesDouble-sided lightboxes capture the attention of arriving passengers in this high dwell area.
Advertising Opportunities
Advertising OpportunitiesLightboxesThese eye catching back-illuminated panels create real stand-out and are all targeted in high dwell head on locations along the passenger journey.
Advertising OpportunitiesExperientialAllow audiences to come face to face with your product and create lasting impressions of your brand.
6 sheet (1.2m x 1.8m)DigitalLightboxWall Wrap
Door VinylsCar / sponsorship zone
Foamex PanelBanner
6Formats Key
Bournemouth International AirportTerminal Map
Duty Free
InternationalBaggage Reclaim
DomesticBaggage Reclaim
Arrivals Hall
Immigration
Passport Control
Customs
Carousel 1
Carousel 2
Carousel 3
DeparturesSecurity
Check In Desks
Departure Lounge
Cafè
InfoDesk
AirlinePassengerAssistance
Joes’s
WH
Smith
Travelex
BM0026BM-D2
BM-D4
BM-D3
PO1
BM-D5
BM035
BM053
BM056
BM012
BM005
BM023
BM022
BM043
BM047
BM048
BM003
BM024
BM054
BM054
BM046
BM048
BM044BM045
BM050
BM055
BM040BM051
BM052
BM041
BM042
Olive TreeCoffee Bar
WHSmithEst Presso Coffee Bar
Arcade 1
ATM
AB
AB
AB
Taxi
Car ParkPay Machine
BM10
PO2
OutdoorSmoking Area
Locations
Contact
CONTACT:Virginia LidburyRegional Account Director
Bournemouth Airport
M: 07495 549 089E: virginialidbury@eyeairports.com
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