Bournemouth Airport Advertising

Opportunities

AIRPORTFOLIO

THE JOURNEY STARTS NOW

About Eye Airports & AIRPORT ADVERTISING

Airport’s offers the perfect opportunity for brands to truly engage. With an average dwell time of 2.5 hours, the Airport offers a unique environment and a captive audience. The journey for holidaymakers and business travellersalike begins at the airport. Passengers are in a receptive and responsive frame of mind making advertising in airports an excellent platform to get your company message across.

With over 15 years’ experience Eye Airports are the UK’s leading regional airport advertising experts, showcasing your brand to a huge combined audience of 18m passengers. We understand the power of Airport advertising, working with airports across the UK we are uniquely qualified to improve client’s bottom line with inexpensive and highly effective advertising campaigns.

A dedicated Account Director, will work alongside your team throughout the campaign to ensure we deliver your marketing objective and get real results. Our consultative approach ensures your campaign is tailor made to meet the needs of your business, resulting in maximum effectiveness and ultimately driving sales or enquiries.

Airport’s offer the perfect opportunity for brands to truly engage with a unique environment and a captive audience.

BENEFIT FROM:• Average dwell time of 2 hours delivers an engaged, captive audience• Reach an alert consumer in a receptive and responsive mindset• High AB Audiences• Tailored campaigns that drive sales and enquiries

With over 20 years’ experience Eye Airports manages advertising solutions for 19 UK airports and showcases client’s products to a combined audience of over 19 million passengers.

Why Airport Advertising?

BournemouthAirport

! Has seen consistent year on year passenger growth,

with a growth of 1.6% in 2018 compared to the previous year.

! Is the only commercial airport in Norfolk and Suffolk

! Has a catchment area of almost 1.5 million people

living within a 90 minute drive

! Provides domestic and international flights

! Boasts a mix of both business and leisure passengers

! Norwich Airport is one of the UK and Europe’s largest

and busiest heliports

NorwichAirport

9

AT A GLANCE

835,439 835,439

Top 10 Destinations (not in order)

1. Majorca2. Alicante3. Malaga4. Dublin5. Paphos

6. Prague7. Tenerife8. Malta9. Lanzarote10. Faro

Source: https://www.bournemouthairport.com/

Estimated Passengers number for 2020 (based on estimated 4% increase)

• 2 million people live within 1 hour drive time.

• 30 + international routes available from top operators, like TUI, Ryanair and Easy Jet.

• New destinations announced for 2020 are Sharm el Sheik along withGreek islands of Skiathos in the Aegean Sea, and Zante in the Ionian Sea.

• Bournemouth Airport ranked fifth among UK airports for customer satisfaction in an annual survey by consumergroup ‘Which?’.

• Bournemouth has affluent passengers with a disposable household income higher than the UK average and very low unemployment rates at only 1.1%.

Audience

0-15

2%

14%

26% 26%

18%14%

16-24 25-34 35-44 45-54 55+

Age Range

90%UK

10%Other

UK Audience

Gender Split

55%Female

45%Male

ABC1 74%

UK AverageBournemouth

AB C1 C2 DE

51%

22.2% 23%30.8%

16.4% 20.9%9.6%

26.1%

Source: CAA

Annual Passenger Numbers

Total

34,274

69,079

89,200

97,311

80,686

35,869

39,419

85,976

95,320

93,391

38,489

OCTOBER 2019

SEPTEMBER 2019

NOVEMBER 2019

AUGUST 2019

FEBRUARY 2019

APRIL 2019

JUNE 2019

JANUARY 2019

MARCH 2019

MAY 2019

JULY 2019

803,307

44,293 DECEMBER 2019

Digital ScreensDigital portrait HD screens, strategicallyplaced at key touchpoints to target arriving and departing passengers.

Advertising Opportunities

6 SheetsTraditional and effective backlit portrait units, displaying your advertising in key locations throughout the airport.

Advertising Opportunities

Baggage Reclaim LightboxesDouble-sided lightboxes capture the attention of arriving passengers in this high dwell area.

Advertising Opportunities

Advertising OpportunitiesLightboxesThese eye catching back-illuminated panels create real stand-out and are all targeted in high dwell head on locations along the passenger journey.

Advertising OpportunitiesExperientialAllow audiences to come face to face with your product and create lasting impressions of your brand.

6 sheet (1.2m x 1.8m)DigitalLightboxWall Wrap

Door VinylsCar / sponsorship zone

Foamex PanelBanner

6Formats Key

Bournemouth International AirportTerminal Map

Duty Free

InternationalBaggage Reclaim

DomesticBaggage Reclaim

Arrivals Hall

Immigration

Passport Control

Customs

Carousel 1

Carousel 2

Carousel 3

DeparturesSecurity

Check In Desks

Departure Lounge

Cafè

InfoDesk

AirlinePassengerAssistance

Joes’s

WH

Smith

Travelex

BM0026BM-D2

BM-D4

BM-D3

PO1

BM-D5

BM035

BM053

BM056

BM012

BM005

BM023

BM022

BM043

BM047

BM048

BM003

BM024

BM054

BM054

BM046

BM048

BM044BM045

BM050

BM055

BM040BM051

BM052

BM041

BM042

Olive TreeCoffee Bar

WHSmithEst Presso Coffee Bar

Arcade 1

ATM

AB

AB

AB

Taxi

Car ParkPay Machine

BM10

PO2

OutdoorSmoking Area

Locations

Contact

CONTACT:Virginia LidburyRegional Account Director

Bournemouth Airport

M: 07495 549 089E: virginialidbury@eyeairports.com