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Agenda
Collateral LoCate Launch Direct Mail
XRW Inspection EW Battery Reminder
NASCAR
Collateral
Completed agency audit and Zoomerang study Key findings
Most Popular pieces include Recovery stories, brochure, spiral flipchart, window clings, car toppers, and sell sheets. Field loves stress cars, and old merchandise that is interactive like cube and EW talking tent.
Consider discontinuing items that were found to be of minimal use – unfolding car, flash cd (note - flash will live on website), placemats
Next steps streamline collateral across channels improve pieces within channels
Authorized DealerWindow Clings
Brochure
Interactive Consumer Presentation
Car Topper
Overcoming Objections POP
Pre-install Window Sticker
Unfolding Car
Tracking Video
Auto CollateralDealer Poster
Street Smarts
Stress cars and Helicopters
Trucks and Trailers Brochure
Placemat
Sell Sheets
Window Decal
Site Smarts
Flash Demos (construction and TT)
Theft Study
Construction Brochure Dealer Kit
Commercial Collateral
Authorized DealerWindow Clings
Motorcycle Brochure
Service Pad - DISCONTINUED
Pre-install Window Sticker
Poster
Hang Tag
Placemat
Certified Technician
Patch
Motorcycle Collateral
Event-in-a-box
Commercial
Extended Recovery Warranty
Inspection Mailer
Early Warning Battery Reminder
Direct Mail
Commercial Direct Mail
$100 off postcard being mailed to 5,000 prospects
Dealer postcard – to sent to existing and prospective dealers, focusing on new incentive program…lucrative opportunity
Trucks and Trailers postcard – co-branded with Ryder – sent to Ryder customer base
Extended Recovery Warranty Sent to customers that did not purchase XRW and approaching 2 year
ownership mark 3 Mailers sent each month for 3 months leading up to 2-year expiration
mark (ie: if purchased LoJack in October of 2005, will receive first mailer in Aug. of 07, followed by Sept, and final postcard in October
Offers are: $99, $99 and $149 Completed price test of $119, $119, and $149 Winner - $99
Creative challenger cancelled due to dissatisfaction with design/content 2008 – budget for new creative development which will include
motorcycle Overall response rate of 9% (approx. 20,000/year) - generates
approximately $2 million in revenue
Direct Mail
Base Mailer
Non Responder
Postcard
Inspection Mailer
Sent to customers right after receive XRW mailers
Used as opportunity to upsell XRW
Results to date – 9% response rate (5,600/year @ $79/each)
Early Warning Battery Reminder Mailing
Sent to customers bi-annually – reminder to change battery in key fob
Snail mail and e-mail sent to new and old customers
NASCAR Barter Deals
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