Agenda

Collateral LoCate Launch Direct Mail

XRW Inspection EW Battery Reminder

NASCAR

Collateral

Completed agency audit and Zoomerang study Key findings

Most Popular pieces include Recovery stories, brochure, spiral flipchart, window clings, car toppers, and sell sheets. Field loves stress cars, and old merchandise that is interactive like cube and EW talking tent.

Consider discontinuing items that were found to be of minimal use – unfolding car, flash cd (note - flash will live on website), placemats

Next steps streamline collateral across channels improve pieces within channels

Authorized DealerWindow Clings

Brochure

Interactive Consumer Presentation

Car Topper

Overcoming Objections POP

Pre-install Window Sticker

Unfolding Car

Tracking Video

Auto CollateralDealer Poster

Street Smarts

Stress cars and Helicopters

Trucks and Trailers Brochure

Placemat

Sell Sheets

Window Decal

Site Smarts

Flash Demos (construction and TT)

Theft Study

Construction Brochure Dealer Kit

Commercial Collateral

Authorized DealerWindow Clings

Motorcycle Brochure

Service Pad - DISCONTINUED

Pre-install Window Sticker

Poster

Hang Tag

Placemat

Certified Technician

Patch

Motorcycle Collateral

Event-in-a-box

Commercial

Extended Recovery Warranty

Inspection Mailer

Early Warning Battery Reminder

Direct Mail

Commercial Direct Mail

$100 off postcard being mailed to 5,000 prospects

Dealer postcard – to sent to existing and prospective dealers, focusing on new incentive program…lucrative opportunity

Trucks and Trailers postcard – co-branded with Ryder – sent to Ryder customer base

Extended Recovery Warranty Sent to customers that did not purchase XRW and approaching 2 year

ownership mark 3 Mailers sent each month for 3 months leading up to 2-year expiration

mark (ie: if purchased LoJack in October of 2005, will receive first mailer in Aug. of 07, followed by Sept, and final postcard in October

Offers are: $99, $99 and $149 Completed price test of $119, $119, and $149 Winner - $99

Creative challenger cancelled due to dissatisfaction with design/content 2008 – budget for new creative development which will include

motorcycle Overall response rate of 9% (approx. 20,000/year) - generates

approximately $2 million in revenue

Direct Mail

Base Mailer

Non Responder

Postcard

Inspection Mailer

Sent to customers right after receive XRW mailers

Used as opportunity to upsell XRW

Results to date – 9% response rate (5,600/year @ $79/each)

Early Warning Battery Reminder Mailing

Sent to customers bi-annually – reminder to change battery in key fob

Snail mail and e-mail sent to new and old customers

NASCAR Barter Deals