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Advancement, the S&T Brandand Your Role as S&T Ambassador
Connie EggertVice Chancellor, University Advancement
eggertc@mst.edu X7808
Strategic DirectionThe mission of Missouri University of Science and Technology
is to integrate exceptional education and research to solve problems
for our State and the technological world.
The vision of Missouri S&T is to strengthen our position as one of
the nation’s top five technological research universities by 2011.
Targets we must reach by 2011 to achieve our vision
Increase total enrollment to 6,550 students. Increase externally sponsored research & programs to $55 million. Raise $200 million in private funds to achieve campus priorities. Achieve recognition as one of the top five technological research
universities in the nation.
The Strength of the Missouri S&T“Advancement” Continuum
Increase Interest(Communications/Marketing Office)Communicate a consistent, relevant image and focused campus priorities through a variety of media.
Encourage Involvement(Alumni & Constituent Relations Office)Connect constituents to S&T and involve them in achieving our goals of increased enrollment, private giving, research and reputation.
Secure Investment(Development Office)Secure financial resources from interested constituents to propel S&T toward vision.
75 donors will contribute 75%
827 under active cultivation
6,710 potential donors of $50K+
23,761 alumni are S&T donors
36,994 mailable alumni
40,849 living alumni (undergraduate)
33%
64%
91%
12,146 alumni are campaign II donors
Undergraduate student total used to correspond with national participation rate benchmarks.
Division of University AdvancementConnie EggertVice Chancellor
University Advancement
Andrew CareagaDirector of
Communications(15 employees)
Judy CavenderAssistant Vice Chancellor
Development(16 employees)
Darlene RamsayDirector of
Advancement Services(14 employees)
Marianne WardDirector of Alumni &
Constituent Relations(6 employees)
Jim SiglerGeneral Manager
KMST Public Radio(8 employees)
Publications
Public Relations
ElectronicMktg Communications
Video ProductionsDonor Relations
Major Giftsfrom Individuals
Alumni Records &Gift Processing
Annual Fund
Advancement Research
Major Gifts fromCorporations/Foundations
On-campus alumni events
Off-campus alumni programming
Annual Fund
Development Marketing
Alumni Magazine
Missouri S&T Sources of Revenue
4% 3% 2%
7%
20%
36%
28%
Tuition & Fees
State Appropriations
Grants & Contracts
Auxiliary Enterprises
Gifts
Investment & Endowment Income
Other
State appropriations as a source of revenue dropped from 42% in 2000 to 28% in 2007.
State appropriations
Tuition & fees
US Philanthropy: The Donors
Individuals76%
Corporations4%
Foundations12%
Bequests8% Individuals
Bequests
Foundations
Corporations
Giving USA 2007 Annual Report on Philanthropy
US Philanthropy: The RecipientsIn 2006, $295B was contributed to 1.5M organizations
2%
3%5%
8%
6%
7%
33%
14%
10%
7%
Religion
Education
Health
Human Services
Public-society Benefit
Arts, Culture, Humanities
Environment & Animals
Int'l Affairs
Gifts to Foundations
Deductions carried over/other
Giving USA 2006 Annual Report on Philanthropy
Campaign Goal:
Raise $200M in private funds by 2010 to strengthen our position as a top five technological research university.
$151.2M raised toward $200M campaign (July 31, 2008)
Campaign Categories Goal Raised % of Goal Student Support $35M $31.2M 89% Faculty Support $26M $ 7.5M 29% Facilities & Equipment $37M $13.9M 38% Program Support $32M $45.4M 142% Private Research Grants $70M $53.2M 76%
Notable Statistics (FY 08) Alumni Participation: 19% Annual; 33% Campaign Faculty/Staff/Retiree Participation: 30% Annual; 46% Campaign Continuous Donors
• 2,010 alumni have given continuously for 10+ years (8% of alumni donors)• 359 of these alumni & friends have given for 25+ years
Campaign Summary
Campaign Progress$151.2M as of July 31, 2008
$2.1
$23.5
$27.8
$34.3 $33.7$29.8
$0
$5
$10
$15
$20
$25
$30
$35
$40
'03-'04 '04-'05 '05-'06 '06-'07 '07-'08 '08-'09 '09-'10
Millions
Goal
Sources & Methods of Gifts7/01/03 through 07/31/08
7%
26%
11%
54% 2%
Alumni
Friends
Foundations
Corporations
Other Organizations
34%
7%25%
25%
9%
Cash
In-Kind
1-5 Year Pledges
Deferred Gifts & Pledges
Bequests Received
Uses of Gifts7/01/03 through 07/31/2008
Student Support$35M Goal; $31.2M Raised
Scholarships/fellowships
Faculty Support$26M Goal; $7.5M Raised
Fully endowed chairs ($3M each): Energy (2) Entrepreneurship and management Advanced materials Advanced manufacturing Homeland security/critical infrastructure protectionEndowed chairs & professorships Trustworthy systems ($2M) Biomedical engineering ($2M) Environmental science & engineering ($1M) Information technology ($1M)Faculty support programs To attract women & minorities ($1M) To support areas of greatest opportunity ($1M)
Facility Support$37M Goal; $13.9M Raised
Mechanical/Aerospace Engineering Bldg ($7M) Laboratories & Equipment ($9M) Athletic facilities ($10M) Biotechnology facilities ($6M) Student design & freshman studies ($5M)
Program Support$32M Goal; $45.4M Raised
Academic department support ($19M) Entrepreneurship and management ($6M) Leadership & learning communities ($3M) Interdisciplinary design ($1M) Study abroad ($1M) Pre-college/summer programs ($1M) Undergraduate research ($1M)
Private Grants$70M Goal; $53.2M Raised
The Fundraising Process Seven fundraisers meet with alumni of capacity to determine
and develop interests: Tell the S&T story & the dept/program visions Connect them to/involve them with S&T Ask for investment of 5% net worth over 5 years
Fundraisers work a geographic region with a portfolio of ~200 alumni capable of $100K+ contribution All fundraisers tell your department’s story and seek support They focus on the ~1,500 $100K+ prospective donors then the
~5,000 alumni capable of $50K gifts in their region
We must visit alumni to rekindle their interest and pride. However, for them to become meaningfully involved, they want to work with you – the experts who are educating tomorrow’s leaders and conducting research that is changing the world.
Serving as an Ambassador:Please Assist in Involving Your Alumni
Speaking opportunities Class, professional society, lecture series, banquets
Personal Interactions Homecoming, alumni group mtgs when you travel
Advisory capacity Dept advisory board, academies, informal chair’s council,
student projects, capstone course liaison
Recognition Dept newsletter article, awards, professional degree
Corporate Connections Many exist and many more are needed. Please contact
Judy Cavender, AVC of Development (x6090)
Serving as an Ambassador:Please Assist in Telling the S&T Story
Tell of your experience with education and research
Tell of your department’s strengths and aspirations
Talk with S&T communications professionals and S&T fundraisers so we can tell your individual story and your department’s story on a larger, multi-media scale
Be open to talking with the media. Training is available and encouraged.
The Missouri S&T Brand
A brand is the sum of a product's attributes: its name, packaging, price, history, reputation and customer experience. It represents the meaningful “touch points” a customer
experiences with an organization and its employees. Individuals can make or break the brand.
Our “brand” is basically who we are and how we communicate that through words, images and actions to our key constituents.
Meaningful “touch-points” for key constituents
ReputationalInfluencers
Alumni
Major Donors
CurrentStudents
ProspectiveStudents
Business Partners(Recruiting, Research)
High-ImpactTouch-points
Alumni collateralAlumni collateral
Pre-college eventsPre-college events
Recruitment collateral
Recruitment collateral
Academic PreparationAcademic Preparation
Peer associationPeer association
Seeing the differenceSeeing the difference
Corporate “ranking”Corporate “ranking”
Supportive communitiesSupportive communities
Peer AssociationPeer Association
Published rankingsPublished rankings
Campus visitCampus visit
Involvement in institutional progressInvolvement in institutional progress
Image CollateralImage Collateral
Ongoing communicationOngoing communication
Internal championsInternal champions
Career & life preparationCareer & life preparation
Competencies What distinguishes us from others vying for a constituents’
attention? What’s the “proof” that we hold this unique position?
A decade of written surveys, focus groups and personal accounts from constituents, recruiters, alumni, faculty, prospective students, current students and opinion leaders maintain that the S&T experience uniquely prepares students to solve society’s problems:
Leading edge academic preparation Practical, “hands-on” experiences Relevant career connections Supportive/caring and engaging communities Opportunities to participate and lead
The Brand Promise: “Missouri S&T prepares students to solve society’s problems.”
How do each of us in the campus community
deliver on our brand promise every day?
To prepare students to solve society’s problems
PILLAR
Leading edge
academic preparation
Practical, hands-on
experiences
Relevant career
connections
Supportive and engaging
communities
Opportunities to participate and
lead
Faculty
Advisors
Learning Comm.
Coursework
Research
Financial Aid
Writing Center
■
■
UG Research
Design Teams
Case Studies
Student-run cos.
Field Camp
Coop/internship
Senior seminars
Campus lectures
Alumni interaction
Student-run cos.
Staff
Orientation
Mentors
Advisors
Greek Orgs.
Athletics
Prof. Societies
Music
Student Government
Athletics
Student Organizations
Prof. Societies
Greek Orgs.
Student Design
Strategic Plan Meets Marketing PlanStrategic goal
Objectives Audiences Messages Media Measurement
Recruitment and retention
Enroll 6,550 students by 2011
• Prosp. students• Their families• Feeder schools
• Great academics• Experiential learning• Career opportunities
• Viewbook• Dept. brochures• Web and email
• Student inquiries• Admits• Enrollment
Private support
Raise $200M in private funds by 2010
• Major gift prospects• Annual fund donors• Corps/foundations
• A worthy investment• Leaving a legacy• Preparing students
to change the world
• One-on-one visits
• Campaign/donor newsletter
• Proposal materials
• $$ raised• Responses to
published pieces
Research Increase externally sponsored research to $55M by 2011
• Federal research agencies
• Fed/state legislators• Corporate partners
• Nationally relevant research
• Economic development
• Applied research for companies
• Visions online research blog
• Research highlights in publications
• Research stories to key news media
•Visions reader survey
Reputation Recognized as top 5 technological research university by 2011
• Influentials (alumni, business leaders, recruiters, academic peers)
• U.S. News voters• Media
• One of nation’s few technological universities
• Nationally important research
• Students engaged in relevant education
• Visions blog• Stories to key
news media
• U.S. News rankings
• Audience reach via news stories
Faculty as S&T Ambassadors
In the media – communicating your experiences in education and research
With your peers – sharing the S&T story with influencers
With current students – preparing tomorrow’s leaders and alumni advocates
With alumni – illustrating your program’s strength’s and aspirations
With donors – demonstrating the impact of their gift
With corporate partners – strengthening campus-wide relationships and building new bridges
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