ADDING COMPONENT PARTS TO BOOST REVENUE DONNA ANN HARRIS HERITAGE CONSULTING INC. A Main Street...

ADDING COMPONENT PARTS TO BOOST REVENUE

DONNA ANN HARRISHERITAGE CONSULTING INC.

A Main Street Events Catalogue

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©2012 Donna Ann Harris

Agenda

Difference between a special event and FR event

Main Street Fundraising Event Catalogue 10 typical Main Street fundraising types Typical component parts for each activity

Your experiences throughoutTop ten tips

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©2012 Donna Ann Harris

Types of money we need

Operating—unrestricted Program—restricted or

unrestricted Reserves, working

capital, rainy day fundCapital funds–real

estateEndowment Not all Fundraising

events work for each need

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Special EventsSpecial Events Fundraising eventsFundraising events

Purpose: Builds downtown traffic

Not designed to ring cash registers that day

Purpose: Designed to raise money only

Not intended to bring people back downtown

Differences: special event and fundraising event

©2012 Donna Ann Harris

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©2012 Donna Ann Harris

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Main Street Events Catalogue

Top Ten Types of Fundraising Events

1. Raffles2. Auctions3. Dances/award

dinners/roasts4. Races/contests5. Gambling

6. Events at specific locations7. Product sales8. Green/recycling9. Tours10. Shows: cars, antiques, crafts

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Raffles

BIG ticket raffle (car, boat, furs etc.)

Small scale raffle trips, sports items

50/50 (all cash raffle)

Win the window

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©2012 Donna Ann Harris

Component parts of raffles

Raffle ticket salesSponsorship of

ticketsIn kind donation of

items in windowDiscounted cost of

car/boatConsignment of fursDonation of car/boatSponsorship of

publicity

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Auctions

Live auction with auctioneer

Silent auction—write name down on sheet

Chinese—tickets for sale or drum type

Cow/chair/artist painted fiberglass item

Piccadilly Auction

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Laconia NH Chair Affair

More Auctions

BirdhousesCaulk art/ice

sculptures Pick a Purse/Dinner

with an old Bag/It’s in the bag

Cow/chair/artist painted fiberglass item

Festival of trees/wreaths

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Laconia NH Chair Affair

Component parts of auctions

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Port a potty sponsorshipBand sponsorshipTent sponsorshipCow/fiberglass item

sponsorshipSponsorship of publicitySponsor of chalk art/ice

sculpture SWAG bagsTote bag sponsorship

Auction Component Parts

Ticket sale to get into auctionCash barFood sales Program book—ad salesSponsorship of venueSponsorship of tablesSponsorship of food salesIn kind donations of auction

itemsChristmas trees/wreaths to

decorate

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©2012 Donna Ann Harris

Dances,awards dinners or roasts

Gala dinner-formalInformal dinner BBQAwards dinnerVolunteer recognitionDenim and diamonds danceLocal politician or local

famous personality roastGame nightFashion show from local

shops

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©2012 Donna Ann Harris

Lets Wine about Winter MS Libertyville IL

Component parts of Dances/award dinner/roast

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Ticket salesCash barPhoto boothsProgram books—ad salesTable sponsorshipsSponsorship of printingSponsorship of venue

rentalSponsorship of

food/wine

Component parts of Dances/award dinner/roast

Sponsorship of award itself

In-kind donation of food/liquor

Sponsorship of publicity

Roasted invites his/her buddies

SWAG bags donations

Tote bags

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Races/contests

Race/marathonJoke tellingDance till dropScavenger huntCow pie/chip Pet parade with

judging contestPink flamingoDarts

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MS Libertyville IL Golf Outing

More Races/contests

Death by chocolateScavenger huntAll you can eat Check photo Suitcase partyDiamond dig

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MS Libertyville IL Sunrise Shuffle

Component parts Races/contest

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Entry feePhotos of race finishSponsorship of t-shirtsSponsorship of

flamingosVendor feesBingo cardCash barFood salesProgram book—ad

salesPhoto/video sales of

contest

Component parts Races/contest

Soda/water salesCommemorative itemsAward medals/trophiesSponsorship of publicityDonation or sponsorship

of airfare/resort holiday Sponsorship of

pale/shovelsSponsorship of

luggage/tote bags

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Gambling

Casino night

Poker tournament

Night at the races

Bingo

Guess how many in the jar?

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©2012 Donna Ann Harris

Component parts to Gambling

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Tickets to enterSale of poker chipsCash barFood salesSponsorship Program book—ad salesIn kind donationsVendor feesPercent of food sales Sponsorship of publicity

Fundraising events at specific locations

Bowling tournamentCar wash/dog washStair steps/team basedGolf outing—hole in one Mini golfWine/beer/whiskey/cocktail/food tasting at a

particular venueRubber duck race (at a

river)Polar bear plunge

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©2012 Donna Ann Harris

Component parts specific locations

Ticket salesRental of shoesCost per gameWash per carDucks to sellCash barFood sales Program book-ad salesSponsorship of golf

holes

Sponsorship of publicity

Vendor feesPercent of food

sales

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Product sales

CandyCookbooksPumpkinsDonutsPlants/seeds/trees etc.Magazines, gift wrap, cardsFruit and fruit basketsTote bags

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©2012 Donna Ann Harris

Product sales

Calendars (naughty or nice)

Buy a brickChristmas

ornamentsBenches/

streetscape itemsHistoric markers

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Plymouth NH

Component parts product sales

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Cost of object soldDonation of objects to

sellConsignment of objects

to sellSponsorship of

calendar pagesSponsorship of publicitySales “in honor of”Sales “in memory of”

Green

Recycling –

ink jet

paper shredding, office equipment

Town wide yard/garage sale

Christmas tree chipping

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©2012 Donna Ann Harris

Component parts Green

Sponsorship of publicity

Tote bags

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©2012 Donna Ann Harris

Tours

Upper story apartments, condos

Cemetery in downtown

Historic Houses

Gardens

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©2012 Donna Ann Harris

Component parts of Tours

Ticket salesSoda/water/cash barFood salesSponsorship of publicitySponsorship of tour bookProgram book—ad salesIn kind donations—flowersVendor feesPercent of food salesConsignment boutiqueTote bags

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©2012 Donna Ann Harris

Shows

Car show

Antiques

Crafts

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©2012 Donna Ann Harris

Component parts of shows

Vendor feesSoda/water salesFood salesTickets to enter showCash bar Program book—ad salesSponsorship of awardsSponsorship of publicity

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Basic issues with all events

Volunteer leadershipVolunteers to plan and work

event, partnersComplete work plans Upfront money for costsPartnership with local

media to publicizeTime to plan/implementMonitoring advance ticket

salesInsurance Cash control day of eventIt’s a lot of work!

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©2012 Donna Ann Harris

Advice about component parts

Ticket price affects who can attend

Offer a variety of ticket prices throughout the year

Limit the number of on site opportunities for additional components to no more than 4

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More advice about fundraising events

Have committees for each of the component parts

Put your best salespeople on duty for on site sales

Match the component part to the quality of the event

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GETTING CREATIVE WITH FUNDRAISING EVENTS

Exercise

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Things to do tomorrow

Identify which fundraising events could use additional component parts

Share this PowerPoint with the Organization Committee and chairpersons of your fundraising events

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Thank you!

Donna Ann HarrisHeritage Consulting Inc.422 South Camac StPhiladelphia, PA 19147215 546 1988donna@heritageconsultinginc.comwww.heritageconsultinginc.com

©2012 Donna Ann Harris

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