A New Force for Innovation Lindsey Armstrong President, Salesforce.com EMEA

A New Force for Innovation

Lindsey Armstrong

President, Salesforce.com EMEA

Technology Redraws the Balance of Power

Nuclear Weapons

Super Powers

MainframeComputers

Big Companies

Dot Com Entrepreneurs

The Internet1950’s

1970’s

1990’s

Today

Everyone!

Web 2.0

How do you control your brand destiny in the age of YouTube?

A Tale of Three Communities

Reinvent Reload Revive

Software as a Service

21st Century Platforms

Client/Server

Late 20th

Century Platforms

Mainframe

Mid 20th

Century Platforms

Salesforce.com: A Company on a Mission

All Customizations and Integrations Upgraded Automatically

Continuous Innovation – 25 Major Releases in 8 Years

Spring ‘08: Now Available!

CRM Leader & Visionary

CRM Leader & Visionary

Top 10 Entrepreneurs & Cool Company

Top 100 Innovative Companies

Market Leader Enterprise CRM

2007 Securities Technology Leader

Technology of the Year

Top Ten Disruptors of 2006

Best CRM & On-Demand Platform

Leader & Visionary

Broad Industry Recognition for Innovation

#12 Top 50 Agenda Setters of 2007

2007 Forrester Groundswell Award

PC Magazine Editor’s Choice: UE

2007 Product of the Year

Big Companies Started Paying Attention

~5,000~5,000~5,000~5,000

~3,200~3,200~3,200~3,200~4,000~4,000~4,000~4,000

~21,000~21,000~21,000~21,000

~40,000~40,000~40,000~40,000 ~30,000~30,000~30,000~30,000 ~25,000~25,000~25,000~25,000

~ 12,000~ 12,000~ 12,000~ 12,000

~65,000~65,000~65,000~65,000 ~30,000~30,000~30,000~30,000

~4,000~4,000~4,000~4,000

Number of Subscribers

~5,800~5,800~5,800~5,800~9,000~9,000~9,000~9,000

~3,000~3,000~3,000~3,000 ~2,600~2,600~2,600~2,600

All With Great Ideas for the Product Roadmap

I have an idea...

Can we integrate?

New Products?

What about...

Could We Avoid the Death Spiral of Bloatware?

Functional Complexity

Usability

EnterpriseBloatware

Client-ServerGraveyard

And remain as Easy to Use as Amazon.com?

We Went for the “Wisdom of Crowds”

Engage All Our Communities Online

Bubble the Best Ideas to the Top

Spark Conversations Around Ideas

Salesforce ideas has given our customers the opportunity to shape the direction of our service, and it’s provided partners with qualified ideas for developing their own products.

“” Marc Benioff

CEO and FounderSalesforce.com

And One of Biggest Customers Took Notice

And Started a Storm that’s Reinventing His Company

And Customers Are Happy Again

Another Returning CEO Took Notice

“Over the past ten years… we have had to make a series

of decisions that, in retrospect, have lead to the

watering down of the Starbucks experience, and, what

some might call the commoditization of our brand.”

-- Howard Schultz, February 2007

Starbucks Decided to Listen

And The World Took Notice

Powering the World’s Most Popular CRM Apps

Are you ready to collaborate Are you ready to collaborate with your users and reinvent with your users and reinvent

youryour companycompany??