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A New Force for Innovation
Lindsey Armstrong
President, Salesforce.com EMEA
Technology Redraws the Balance of Power
Nuclear Weapons
Super Powers
MainframeComputers
Big Companies
Dot Com Entrepreneurs
The Internet1950’s
1970’s
1990’s
Today
Everyone!
Web 2.0
How do you control your brand destiny in the age of YouTube?
A Tale of Three Communities
Reinvent Reload Revive
Software as a Service
21st Century Platforms
Client/Server
Late 20th
Century Platforms
Mainframe
Mid 20th
Century Platforms
Salesforce.com: A Company on a Mission
All Customizations and Integrations Upgraded Automatically
Continuous Innovation – 25 Major Releases in 8 Years
Spring ‘08: Now Available!
CRM Leader & Visionary
CRM Leader & Visionary
Top 10 Entrepreneurs & Cool Company
Top 100 Innovative Companies
Market Leader Enterprise CRM
2007 Securities Technology Leader
Technology of the Year
Top Ten Disruptors of 2006
Best CRM & On-Demand Platform
Leader & Visionary
Broad Industry Recognition for Innovation
#12 Top 50 Agenda Setters of 2007
2007 Forrester Groundswell Award
PC Magazine Editor’s Choice: UE
2007 Product of the Year
Big Companies Started Paying Attention
~5,000~5,000~5,000~5,000
~3,200~3,200~3,200~3,200~4,000~4,000~4,000~4,000
~21,000~21,000~21,000~21,000
~40,000~40,000~40,000~40,000 ~30,000~30,000~30,000~30,000 ~25,000~25,000~25,000~25,000
~ 12,000~ 12,000~ 12,000~ 12,000
~65,000~65,000~65,000~65,000 ~30,000~30,000~30,000~30,000
~4,000~4,000~4,000~4,000
Number of Subscribers
~5,800~5,800~5,800~5,800~9,000~9,000~9,000~9,000
~3,000~3,000~3,000~3,000 ~2,600~2,600~2,600~2,600
All With Great Ideas for the Product Roadmap
I have an idea...
Can we integrate?
New Products?
What about...
Could We Avoid the Death Spiral of Bloatware?
Functional Complexity
Usability
EnterpriseBloatware
Client-ServerGraveyard
And remain as Easy to Use as Amazon.com?
We Went for the “Wisdom of Crowds”
Engage All Our Communities Online
Bubble the Best Ideas to the Top
Spark Conversations Around Ideas
Salesforce ideas has given our customers the opportunity to shape the direction of our service, and it’s provided partners with qualified ideas for developing their own products.
“” Marc Benioff
CEO and FounderSalesforce.com
And One of Biggest Customers Took Notice
And Started a Storm that’s Reinventing His Company
And Customers Are Happy Again
Another Returning CEO Took Notice
“Over the past ten years… we have had to make a series
of decisions that, in retrospect, have lead to the
watering down of the Starbucks experience, and, what
some might call the commoditization of our brand.”
-- Howard Schultz, February 2007
Starbucks Decided to Listen
And The World Took Notice
Powering the World’s Most Popular CRM Apps
Are you ready to collaborate Are you ready to collaborate with your users and reinvent with your users and reinvent
youryour companycompany??