8 tips for mid to large law firm

8 TIPS FOR MID TO LARGE LAW FIRM WEB PROJECTS

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“ According to a survey, the majority of respondents said that an attorney with a well designed website makes them feel like that attorney is more professional that their competition with no website or with an out of date website”

- Harris Interactive/LexisNexis

Similar is the case with law firms and their websites.

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1) Responsive Web Design Enables automatic resizing and resolution

fixing according to the device dimensions. Important for mobile phone users Prevents pitching and panning of website

on mobiles. Mobile optimized websites favored by

Google’s search engine results. Great for SEO!

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2) Professional Space for Attorneys Add an easy to use tool to

your website through which clients can look up attorneys in a specific practice area or location.

Better option than an attorney directory.

Encourage attorneys to create profiles on LinkedIn.

Share their social profiles and credentials on the website.

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3) Convenient Methods to Contact

Put a phone number in the website’s header so that it appears on all pages.

Attach phone numbers and email addresses for individual attorneys to their profile pages.

Include a general inquiries contact form.

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4) Content Creation Run a blog alongside the website for

sharing content. It’s preferred that your attorneys

themselves write for the content blog. Add a link of your blog posts to their

respective practice area pages on your website.

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5) Showcase Firm’s Experience

Include years of practice for individual attorney as well as for the entire law firm.

48% of survey respondents emphasize on experience over certifications.

Add certifications and names of law institutes your attorneys graduated from.

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6) Get Visitors More Engaged Upload videos and photos of your

customer dealing. Convey trust and experience through

your brand identity. Invent and use more client oriented

taglines. Your blog stories should revolve around

client service.

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7) Client Testimonials Client influx depends greatly on

referrals and word-of-mouth. Builds trust for first time website

visitors. Ask satisfied clients to drop you a

review at your Google+ business page.

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8) Search Engine Optimization SEO design and content. Use the Yoast SEO Plugins Install Google Analytics to get feedback

metrics. Optimize your website for Local SEO.

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Whether you initiate these simple hacks to a successful web project

yourself or hire a professional, as a law firm owner, you must understand this online marketing funnel and how to

reach and engage more clients online.

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