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Turn your prospects into customers - a guide to making sales fun, easy and effective!
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42 Rules to Turn Prospects Into Customers
Meridith Elliott Powell
April 7, 2011
Sales
www.motionfirstnow.com 42 RulesTurns Prospects Into Customers
Fear Pushy
AggressiveRUDE
IrritatingUnproductive
Recommend
www.motionfirstnow.com 42 Rules Turn Prospects Into Customers
TRUSTING
Helping
Cared For
SELFLESSFearless
Listened To
Ultimate GoalGet people to buy into/do whatever it
is you want them to do!
www.motionfirstnow.com 42 Rules Turn Prospects Into Customers
Me-Centric Sellingvs.
Customer-Centric Selling
www.motionfirstnow.com 42 Rules Turn Prospects Into Customers
Traditional Sales Training misses the most important element of
effective sales
www.motionfirstnow.com 42 Rules Turn Prospects Into Customers
The emotional high we get from helping others
www.motionfirstnow.com 42 Rules Turn Prospects Into Customers
“I want people to learn to love to sell,” sales can be fun, easy and effective
www.motionfirstnow.com 42 RulesTurn Prospects Into Customers
Death
Taxes
Sales
www.motionfirstnow.com 42 Rules Turn Prospects Into Customers
Why These Rules – Why Now?
www.motionfirstnow.com 42 RulesProspects Into Customers
NOT DOWNDIFFERENT!
Why These Rules – Why Now?
www.motionfirstnow.com 42 RulesTurn Prospects Into Customers
The New Economy!
My Favorite Rules!
www.motionfirstnow.com 42 Rules Turn Prospects Into Customers
# 3 Target The Right Client
Who
What
Where
Why
www.motionfirstnow.com 42 RulesTurn Prospects Into Customers
# 12 Add Value Immediately
What you doHelp first – sell laterListen – right problemTake Action
What you getWilling prospectsPermissionMarket Differentiation
www.motionfirstnow.com 42 RulesTurn Prospects Into Customers
#26 Stop Making Cold Calls
www.motionfirstnow.com 42 RulesTurn Your Prospects Into Customers
IdentifyInvestQuestionSolutions
#33 Work Your Sales Funnel
www.motionfirstnow.com 42 RulesTurn Your Prospects Into Customers
Overfill
Add Value
Sell
Bonus Rule – Seal the Deal!
Triple Threat Strategy
Position
Market
Sellwww.motionfirstnow.com 42 Rules
Turning Prospects Into Customers
Define the customers you want
www.motionfirstnow.com 42 RulesTurn Your Prospects Into Customers
Building the Basics
Identify where you can find them
www.motionfirstnow.com 42 RulesTurn Your Prospects Into Customers
Building the Basics
Know Your USP
www.motionfirstnow.com 42 RulesTurn Your Prospects Into Customers
Building the Basics
What questions will you ask
www.motionfirstnow.com 42 RulesTurn Your Prospects Into Customers
Building the Basics
How will you follow-up and stay in touch
www.motionfirstnow.com 42 RulesTurn Your Prospects Into Customers
Building the Basics
Prospect list
Efficient networking
A strong introduction
Qualifying questions
Follow-up into sales calls
www.motionfirstnow.com 42 RulesTurn Your Prospects Into Customers
The Basic Plan
www.motionfirstnow.com 42 RulesTurn Prospects Into Customers
1-888-526-9998meridith@motionfirstnow.com
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