3Cs for Product Leaders€¦ · other in the heart of north Seattle, near the quacking ducks on...

PLI I Product Leaders Institute I www.productleadersinstitute.com I 206-965-8262 I HQ 500 Yale Ave N Suite #259 Seattle, WA 98109 1

3CsforProductLeadersYoumanagetheproduct,wehelpyoumanagethepeople.

AboutUs

ThePLIMeetupisco-foundedbytwoguys;lovinghusbandsandfathers,thatbothraisetwodaughterseach.BothliveinSeattle,andjusthappenedtomeetata

coffeeshop.OnegrewupundertheshadeofsweetmangotreesinIndia,whiletheotherintheheartofnorthSeattle,nearthequackingducksonGreenLake.

Oneisahighlytechnicalguywithadeepseededpassiontohelppeople,andtheother,ahighlypassionatefacilitatorwithagrowingaspirationtosupportleadersin

thetechworld.

Techskillslikecoding,understandingbigdata,andknowingaboutdesignthinkingandagilewerehelpfulfornewproductmanagerstogettheirfootinthedoor.Then,

thenextgroupofskills;likebeinganeffectivecommunicator,buildinghighperformingteams,andconvincingstakeholdersinternallyandexternally,were

absolutelynecessarytoturnthemintohighcaliberproductmanagers.

OurOnsiteCourse&PracticeOption20%ConceptFrameworks:

Assessments, Key Methods, Concepts, Reading, Examples, Stories, Group Sharing, Case Studies

15%Implementation:Follow up action, intentions

to implement, role play intentions, summaries, play

quizzes or games

15%Reflection:Apply knowledge to work, coach others with new skills, adapt concepts to your

style and specific needs

50%Practice:Trainer splits groups; facilitates and coaches workshop-style groups and individuals, action planning, group presentations, role playing, debates, activities, exercises and debriefs

ISO10015TrainingStandard

3Cs&12Competencies

CommunicateEffectivelyYouproveyour effectiveness

CollaboratewithTeamsYoumotivateothersonteam-tasks

ConvinceStakeholdersConvincingkeypeople todosomething

BeaStoryteller EmotionalIntelligence LeadwithAuthorityBeAssertive Manage Conflict DriveChangeNegotiate FacilitateWorkshops CulturalDexterityBeCreative DriveTeamPerformance Product Evangelism

1 CommunicatingEffectively

Communicate– TellStorieswithData

“Ifyouwantotherstoanalyzeanddebatewithyou,presentthemlogicanddata.Ifyouwantotherstofollowandimaginealongsideyou,

tellthemastory.”

DanielPinkfromTheWholeNewBrain

Practice StorytellingTriangleSkills

Youraudience

Yourstory

Signpo

Practice Scripting,Storyboarding

Oridinary

ChangeNew

-Emotion+

13% 52% 32%

45% 14% 67%Heat-graph Average

Build EffectiveDataGraphics

TellStorieswithDataBrief:Knowhowtochangeanyidea,issue,ortopicintoatransformativeexperienceforanyaudience.

Benefits:• Utilizethepowerofstoriesto

captureandinfluenceyouraudiences

• Becapabletotell3-minuteto30-minutestoriesthatimpressyouraudiences

• Usemetaphorsandconceptstosimplifycomplexpoints

• Turnblanddataintoappealinggraphicsandtalkingpoints

Whatyouget:

1. CoursePDFSlide-deck.

2. Recordedpractices,withlivecoachingandfeedback.

3. Templatesforbuildingstorycontent.

4. Effectivedatavisualizationgraphicslide-deck.

Agenda:

PracticeStorytellingTriangleSkills

- Showandtellyourcontent.Usegesturesandactingtoadddimension.Interacting onthesidetoincludeandleadpeople.Guiding audienceswithpurposeandbenefits,scenesandthemes,andsignposting

PracticeScripting

- Powerofcontrastingemotionsanddrawingaudiencescloser

BuildDataVisualizationGraphics

- Powerofcontrastingemotionsanddrawingaudiencescloser

Communicate– Speak&InfluenceFramework– Language&IntentionMatrix

We need to find the balance

between truth and tact, to learn to

express ourselves firmly in a way that keeps the lines of communication

open.Goal: Align your intention with your spoken and nonverbal language.

Speak&InfluenceBrief:Driveconversationswithoutbeingrude.Influencepeopleusingthepowerofyourmind,words,andgestures.

Benefits:

• Getmoreofwhatyouwant,whenyouwantit,withoutcompromisingyourselforothers

• Discoverthehiddenbenefitsofbeingpersistent.Forgetaboutexcuses.Youwon’tneedthemanymore.

• Managetheexpectationsyougiveyourselfandthosethatothersgiveyou

Whatyouget:

1. ScoredonlineAssessmentforstrengthsandweaknessesonspeakingandinfluencing.

4. GettheProductManger’shandbookofbestpracticesfortasks,situations,andcaseswhereyou’llneedtospeakandinfluenceothers.

Agenda:

Using”I”Statements

- Makepowerfulstatementsthatotherswilllistentoandabideby

- Stopstressingoutbywhatyou

ManageExpectations

- Learnwhyyoumightbegivingpeopletheimpressionthatyouareweakorsoft

- Learnwhyreasoningorexcusesoftenleadyoutooverpromiseorunder-deliverresults

Influenceothers

- Practiceusingdetermination,repetition,andconsistency

Communication– Negotiate

“The ability to negotiate will change your life forever, no

matter how you intend to use it.”

Herb Cohen, author of Negotiate Anything

Framework– Pies,Power,andTactics

1.Cutthepieormakethepiebigger.

3.Tactics&Counter-tactics

2.Leveraging

NegotiateBrief:Seetheworld,people,andallcommunicationthroughanentirelydifferentlens.Negotiationskillswillhelpyouseebetweenthelinesandbeyondwhatotherstellyou.

Benefits:

• Usethepower,time,andinformationvariablestobuildyouroptionsinanysituation

• NegotiatewhennecessaryusingBATNA(BestAlternativetoaNegotiatedAgreement)

• Recognizetacticsandemploycounter-tacticstowinmoreandmoreoften

Whatyouget:

3. GetreusableBATNA templatesthatyoucanuseinanysituationtoassessyourlikelihoodofwinninganegotiation.

Agenda:

WhentoNegotiate

- UnderstandBATNA– whetherit’smorebeneficialforyoutonegotiateorcollaborate

NegotiationVariables

- Buyyourselfmoreoptionsbyleveragingthepower,time,andinformationvariables

TacticsandCounter-tactics

- Recognizewhenother’saretryingtomanipulateyouandwhatyoucanchangeinyourstrategytogaintheupperhand

Communication– BeingCreative

Beingcreativeismorethanjusthavinggoodideas.

”Ideasarecheap.Executionisstrong.”

“Ifyouhaveagreatidea,shareit,andtheworldwillrewardyouwithmoreideas.”

Framework– Limitations&Enablers

6sidesofabox,blockingourpotential

MindscapeEnablerMatrix

Highdetail

LowDetail

Shortvision

Longvision

NickSouterBreakthroughThinking

BeingCreativeBrief:Everyonetalksaboutgettingyourheadoutofthebox,butwhatdoesthatreallymean?Removethebarriersandreplacethemwithenablerstobemorecreativetoday.

Benefits:

• Knowwhatcouldbeblockingyourcreativepotential

• Updateyourbrainwithanenablingmindscape

• Understandhowtoimprovethepsychologicalandphysiologicaltaxthatcreativepeopleendure

Whatyouget:

3. CreativeEnablingScoredOnlineAssessment.

4. Bonus– CommonProblemsandSolutionsTest.

5. InnovativeCulture10ConsiderationsCard

6. Add-on– a20%discountontheHBDIassessment(the“go-to”assessmentusedbyUXandDesignThinkingprofessionals)regularprice$475

Agenda:

ChangingourAssumptions

- Relearnhowproblemsaffectourbrainsandhowwecanreframeproblemstofindsolutionsfast

The6-sidedboxthatblocksus

- Discoverwhichofthe6disablersareholdingyouoryourteamback;fear,knowledge,complacency,habit,assumptions,ortherules

CreativeMindscape

- Gotaproblem?UsetheCreativeMindscapeMatrixtodeterminewhichtypeofbrainstormingisbestsuitedforyourneeds

2CollaboratingwithTeams

Collaboration– EmotionalIntelligence

Product Managers need to develop a higher emotional intelligence to lead and motivate teams.

Framework– UsingEQtobuildrelationships

1. Askfollowingupquestions;digdowntoEI-stylequestionsandanswers.

2. Engageinempatheticlisteningtobuildtrust.

AdaptationofDanielGoleman’slayerstobuildtrust

EmotionalIntelligence(Quotient)Brief:DiscoverwhatitmeanstobetrulycompetentinEmotionalIntelligence.Learnbehaviorswillhelpyoubuildtrustfast!Beabetterperson,leadmoreeffectiveteams,andinstill

Benefits:

• Improveyourchancesofbeinglikedbyanyone

• Knowhowtobuildorstrengthentrustinaslittleas5minutes

• Connecttopeoplebeyondthesurfacechit-chat

Whatyouget:

3. TakeanEQscoredassessment.

Agenda:

BuildingRapport

- Getpeopleto”likeyou”fasterwithanNLPtechniqueforMirror/Match/Lead

5-layersofconversation

- Gobeyondtheaverage2-layersthatmostpeoplecommunicateat

- Discoverhowtostrengthenrelationships

- Findoutwhatitmeanstotrulybeagoodlistener

- Becapableofmicro-motivation(changingyourtacticstoaper-personlevel)

Collaboration– ManageConflict

We must be able to and successfully address conflict; especially during the product backlog prioritization, or when defining the MVP.

Framework– 4levelsofConflict

1.Manageyouremotions

2.Double-Checkyourinterpretation

3.Managestylesofconflict4.ResolvingConflict

Deflecttoself Deflecttoothers

ManageConflictBrief:Conflictistheonesituationthatwillalwaysmakeushuman.Thoughit’samistaketothinkthatconflictisunnecessary.Infact,humanprogresshasbeendramaticallyinfluencedbyconflict.

Benefits:

• Changeyourreactiontoconflict

• Reduceinterpersonalconflict

• Knowhowpeoplereacttoconflictdifferently

• Diffuseormitigatehighlyreactiveconflictsituations

Whatyouget:

3. Templatesforeachofthe4methods;managingyouremotions,doublecheckinterpretations,stylesofconflict,and6stepstoreducingconflict.

Agenda:

Manageyouremotions

- Knowhowthebraininterpretsconflictandhowyoucantrickit

Double-CheckyourInterpretation

- Beforeyoureact,practicea3-stepmethodtodoublecheckyouinterpretedotherscorrectly

Kilmann’s 5StylesofConflict

- Thereare5reactionstoconflictthatallhaveadvantages

6-stepstoReduceConflictfast

- Usethispsychologicalmethodtoreduceaggressivebehavior

Collaboration– Coaching/FacilitatingWorkshops

Frameworks– MatrixofWorkshopWhatandHowAs Product Managers, we

should develop a coaching mindset; to propel and enable individual team members towards becoming a self-directed team. Find out how easy it is to get started, with a 30-minute facilitation goal.

Technical Skills Behavioral Skills

Coaching

Facilitating

BehaviorImprovement.ConductingaGoalInterview,KurtLewin’sFreeze-Unfreeze

GroupPerformance.ISO’s10-stepstodesigningandconductingleadershipcourses.

Compliance.Focusonprocesses,entertainmentandtestingskills.

Assimilating.Howtomotivatetheindividual,learnthroughcopying.

Coaching/FacilitatingWorkshopsBrief:“Byteachingwelearn”- whetheryouarecoaching/facilitatingindividualsorgroups,gaintheknow-how,confidence,andprocessguidestobecomingagreatin-houseconsultantforhelpingyourteamsandorganizationtacklelearninggaps.

Benefits:

• Knowwhattodeliverforanystyleofteaching

• Becomeabettercoachinyourareaofknowledge

• Understandhowtodesignbehavioralimprovements

Whatyouget:

3. “Howto”templatesfordesigningcoursesthatmatcheachofthe4stylesfromMatrixofWorkshopWhatandHow.

4. TakeaKOLBAssessmentpriortocoursetodetermineyournaturalstyleoflearningandhowitshapesyouasacoach/facilitator.

Agenda:

4-stepstoagreatcourse:

- Design,Organize,Deliver,andEvaluate

SharingFeedback:

- Peoplearedifferent,andhavepreferencesforhowyousharefeedback.CovertheFeedbackMatrix

Coachingpeople:

- Learn2techniquesfortalkingindividualsthroughchallenges

Collaboration– DriveTeamPerformance

Wemustbuildhighperformanceteamswhobelieveintheproductvisionandcustomervalues,haveteamalignment,andareoutcome-focused.

Frameworks– Tuckman’sStagesofGroupDevelopmentandovercomethe5DysfunctionsofaTeams

DriveTeamPerformanceBrief:Teamsgothroughnaturalcycles,buttheirsuccessandfailurescouldbehandledbetter.Aftertakingthissession,you’llseewhereteamsgowrongandhowyou’llchangethefutureofyourteamsforever.

Benefits:

• Changeyourreactiontoconflict

• Reduceinterpersonalconflict

• Knowhowpeoplereacttoconflictdifferently

• Diffuseormitigatehighlyreactiveconflictsituations

Whatyouget:

3. GetgraphingtoolsforGroupDevelopmentandDiagnosingaDysfunctionalTeam.

Agenda:

5-StagesofGroupDevelopment

- Knowthatconflictisnormalandhowtoaddressit

- Identifywhereyourteamisoperatingasitcomparestorelationshipandtaskefficiencyandhowtomotivatethemtothenextlevel

DiagnoseaDysfunctionalTeam

- Realizewheremostteamsfallapartandhowyoucanhelpthemregainfootingfast

- Practiceobservingthe“heartbeat”ofateam

3ConvincingStakeholders

Convince– LeadwithoutAuthority

Frameworks– 5Stepstoleadotherstoagreement

Howdoyoumoveforward,whensomeone

absolutelydisagreeswithyou?

3-stepstochangeaNaysayer’smind

Learn how to align business and engineering teams into your agenda, and become more decisive in leading.

LeadwithoutAuthorityBrief:Asourorganizationscontinueonthetrendtowardbecomeflat,weneedtorelyonmoreonourabilitytodiscoverhiddenneeds,andalignpeopleontheproductagenda.

Benefits:

• Knowhowtoconvinceanyone,anywhere,andanytime.

• Learnskillstobemorepersistent– givepushbackwhenyoudisagree.

• Discovertrickstoturningsomeonewhodisagreesintoastrongally.

Whatyouget:

3. StakeholderMappingtools.

4. Table-topicstopracticedebatingandconvincingpeople.

Agenda:

5-StepstoConvinceAnyone

- Strengthenyourdebatepointswiththe3pillarsofprovidingevidence;fact,impact,andsource

- KnowwhentouseEQ(EmotionalIntelligence)tacticstobuildtrustwithatoughperson

- Practicepushingforalignmentattherighttime

StakeholderMapping

- Knowhowtomapstakeholderpositionsandplanyourcommunicationstrategy

- Practicereal-liferole-playfor

Communication– DriveChange

Learn how to be a change agent. Jump into any team and establish a common ground that is transparent and everyone finds value in.

Frameworks– ChangeAgents

organizations

4levelsofgrowth3phasesoftoughgrowth

7-pointsofstructure

Kotter’s8Steps

DriveChangeBrief:Changeiseitherpositiveornegative,dependingonwhoitfavors.Insteadofbeingareferee,learnhowtobethepersonthateveryonecantrust,believein,andstandbehind.Coach,align,andgrowpeopleandteamsthatcanrefocusonapositivedirection.

Benefits:

• Knowhowpeopledealwithchange

• Strengthenyourteamsfromtheonset,whetheryouareneworothershavejustjoined

Whatyouget:

3. 7-pointsofstructuretemplate.

Agenda:

Individuals:

- Understandthe4stagesofgrowthandwhatpeopleresistandhowyoucancatalyzeachangethateveryonehasapartin

Teams:

- Strengthenyourteamsfromtheonset,whetheryouareneworothershavejustjoined

- Reestablish7pointsofstructurethataddresstheteam’spainpoints,whilemovingthemintoacollaboratedfuture

Convincing– CulturalDexterity

Product Managers, we need to be aware of the impact that organizational culture and culturaland individual preferences produce to their stakeholders.

2levelsofCulturalFramework:whatweseeandwhatwedon’tthatdriveseverything.

black white

ValuesImpactBehaviorbehaviors

perceptions

attitudesbeliefsvalues

CulturalDexterityBrief:Whenworkinginothercountries,acrosscultures,orwithinnewanddiverseteams,sometimesdecisionsbecomelesstransparentandhardertomake.Takethiscoursetounderstandthepreferencesandprocessesthatotherculturesprioritize.

Benefits:

• Broadenyourscopeofunderstandingothercultures

• Decodehowotherculturesthink

• Getacountry-specificcultureguideandstartgettingthingsdonefaster

Whatyouget:

3. Country-specificinformationfromLothar Katz,authorofTheGlobalBusinessCultureGuide.

Agenda:

Behaviors/Customs:

- Understandhowpeopletacklecommonprocessesdifferently

Values:

- Broadenyourrangeofcapabilityseeingthespacebetweenonewayortheother

- Understandtheadvantagesthatpeopleperceiveinabidingbytheirpreferences

Mindsets:

- Knowtherealmeaningof“Yes/No.”

Convincing– ProductEvangelism

Frameworks– 3AreasYouEvangelizeYourProduct

“Unless you’re good at evangelism, there’s a very strong chance that your product will get killed before it sees the light of day.”

10-SlidestoWinningPitches

InstillingPassioninTeams

LeadingClient/UserDemos

Marty Cagan, Silicon Valley Product Group, and Author of Inspire

ProductEvangelismBrief:Havingpassionisthefirststep.Influencingyourteam,stakeholdersanduserstoimagineandcreateafuturearoundyourproductisthesecondstep.Planttheseedsofproductevangelismtotakeroot;enableyoutogrowyourproductandofferingslikeyouwouldagarden.

Benefits:

• Livenupyourpitchestointernal/externalinvestors

• Giveyourteamscompellingreasonstodrivethevision

• Impressclients/usersindemos

Whatyouget:

3. Templatesforpitching,instillingpassioninteams,anduserdemos.

Agenda:

3SituationstobetheEvangelist

1)PitchingtoInternal/ExternalInvestors/Stakeholders

- Usea10-slidetemplatetosellthedream

2)InstillingPassioninTeams

- Craftkeymessagesandthemestokeepyourteamsbelievinginandexcitedinthesharedvision

3)Client/UserDemos:

- Setthetoneandtherightlevelofenthusiasm

- Knowwhatusersexpectandtailorthedemotospecificneeds

ContactUs

ü28expertsintraining,coaching,facilitation,lecture,andworkshopsü100+topicswithintellectualpropertyrights(IP):templates,manuals,tools,andassessmentsü20yearsaverageworkingexperienceamongseniorpartnersü20+projectsupportconsultantsü50+clientsfromFortune500ü8Languages:English,Chinese,Dutch,German,Hindi,Japanese,Italian,Spanish

3Cs for Product Leaders€¦ · other in the heart of north Seattle, near the quacking ducks on...

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