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GoHeberValley.com
2015 Strategic Plan“Alone we can do so little, together we can do so much.”
Heber Valley Chamber
GoHeberValley.com
• Starting January, 2015, the Heber Valley Chamber will become amembership organization
• Heber Valley Tourism and Economic Development will continue tomanage the Chamber and utilize it to support small businessdevelopment
• The Chamber will continue to have an advisory council to helpHVTED staff ensure that we are providing useful services
Vision & Mission
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Vision Statement:Wasatch County will develop a vibrant and sustainable economy and will berecognized as a premier destination to live, work, and play.
Mission Statement:The mission of Heber Valley Tourism and Economic Development/Chamber ofCommerce is to:
1. SUPPORT local business retention and expansion.2. RECRUIT quality businesses in high-paying industries.3. INCREASE year-round tourism by promoting area’s activities, events,
and amenities.
Chamber Committees
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1. Chamber Ambassador Committee: Promote the mission of the Chamber andencourage local businesses to become members and get involved with theChamber. The ambassadors will also assist with ribbon cuttings and grandopenings
2. Publicity Committee: Help promote events, activities, tourism, and othernewsworthy developments in Wasatch County
3. Special Events Committee: Help plan, organize, and promote any Chamber-sponsored event, including monthly lunches, the economic summit, treelighting ceremony, golf tournament, etc.
4. Government Affairs Committee: Represent the needs of local businesses topublic officials (e.g., impact fees, business licenses, etc.)
5. Main Street Committee: Focus on the enhancement and beautification ofHeber and Midway City’s main streets.
2015 ScheduleMonth Primary Activity Secondary Activity
January 20 Annual Meeting Tubing @ Soldier HollowFebruary 17 Lunch Speaker Tourism RoundtableMarch 17 Power Networking Ski Day at Deer ValleyApril 21 Lunch Speaker Main Street RoundtableMay 19 Power Networking Real Estate & Banking RoundtableJune 16 Lunch Speaker Chamber Softball GameJuly 21 Networking BBQ Chamber Day @ Farmer’s MarketAugust 18 Lunch Speaker Chamber Float in Fair Days ParadeSeptember 17 Economic Summit Golf TournamentOctober 20 Power Networking Community Foundation Giving DayNovember 17 Lunch Speaker Small Business Saturday/Light TreeDecember 15 Christmas Party Chamber Day of Service
GoHeberValley.com
Membership Benefits
GoHeberValley.com
• Receive exclusive access to Chamber newsletters, announcements, and otherbusiness information
• Be spotlighted in newsletters, blog posts, etc.• Receive press opportunities on local and state radio stations, newspapers,
magazines, television channels, etc.• Receive a discount to monthly Chamber lunches and be eligible for monthly
prizes• Display organization name, photo, and web information on gohebervalley.com
website• Display organization name, photo, and web information on mobile app• Have access to private Chamber Facebook group• Advertise in Chamber publications, guides, and literature• Participate in Keep it Heber Valley shopping campaign
Membership Benefits Continued
GoHeberValley.com
• Participate in the Heber Valley Play Unplugged program• Be represented in Heber Valley tradeshows and trade promotions• Place business information and materials in Heber Valley Visitor Center• Participate in ribbon-cutting ceremonies, and receive official picture which is
sent to local media• Participate in seminars, workshops, and other educational opportunities• Receive face-to-face business coaching and advice• Receive assistance in workforce development• Receive technical assistance in starting up, expanding, or relocating a business• Network to build relationship with other businesses and organizations• Become a credible local business organization• Receive discounts to various organizations (e.g., Deer Valley ski tickets)
Membership Dues
GoHeberValley.com
1 employee: $100 2-5 employees: $125 6-10 employees: $200 11-30 employees: $250 31-50 employees: $300 51-99 employees: $400 100+ employees: $500Non-profit 501(c)(3): $100 Government Organization: $100 *Non-Wasatch County businesses
may join for an additional $50.00
*Join online atgohebervalley.comor complete theprint application
$- $50.00
$100.00 $150.00 $200.00 $250.00 $300.00 $350.00 $400.00 $450.00
Vernal St.George
Park City UtahValley
HeberValley
Chamber Fee Structures
GoHeberValley.com
2015Marketing Campaign
&Outreach Strategy
Key Objectives
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1. Promote overnight visitation to theHeber Valley area
2. Encourage Wasatch County residents tospend their money within the Heber Valley
Public RelationsBuilding a solid reputation and brand
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• Hosting local & nationalbloggers/journalistsmonthly
• Press Releases on events& news stories
• Quarterly remotebroadcasts with TV/radio
• Promoting business &tourism activities
• Build relationships withinfluential media
• KSL• ABC 4• FOX 13• KUTV• PCTV
Trade ShowsCreating local, national, and international partnerships
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National Tour Association – January, 2015 Go West Summit– February, 2015
Wasatch Golf Expo – March, 2015
Sportsman’s Expo – March, 2015
Sportsman’s Expo – April, 2015
Sportsman’s Expo – November, 2015
Billboard CampaignGenerating Heber Valley brand awareness along the Wasatch Front
GoHeberValley.com
15 billboards along theWasatch Front over afive-month period.The messages include:
• Heber Valley’sWinter Wonderland
• Midway’s Swiss Alps• Golf Heber Valley• Heber Valley
Rail Road
Digital AdvertisingTargeting year-round consumers
GoHeberValley.com
•Trip Advisor banners•KSL.com banners•Go-utah.com banners•Utah.com banners•Skiutah.com website•Facebook ads/ giveaways•Instagram contests•Pinterest promotions•Bi-weekly blog givaways•Targeted newsletters to
16,140 contacts
Radio AdvertisingCreating destination and event awareness throughout Utah
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KSL Radio
KPCW
KTMP
Cherry Creek Radio
Print AdvertisingTargeting specific demographics
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• Zion’s Bank Community Bank Magazine• Mountain Express Magazine• The Heber Valley Guide• Life in Utah Magazine• Business in Utah Magazine• Utah Business Magazine• Heber Valley Travel Guide• Ski Utah Magazine• Utah International Guide• Utah State Park Brochure
Television AdvertisingReaching out-of-state audiences
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Creative 30-secondpromotional videosto be aired on localand regionaltelevision channelsthroughout thesummer and fall
Special EventsAttracting local and out-of-state visitors
GoHeberValley.com
Tour of Utah – August, 2015
Ragnar Relay– June, 2015
Swiss Days – September, 2015 Swiss Days – September, 2015 Cowboy Poetry – October, 2015
PRCA Rodeo – July, 2015
Dirty Dash– June & September, 2015
Golf Heber ValleyDriving the Heber Valley golf-scene
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Launch newGolfHeberValley.comwebsite to promotestay and playpackages with callcenter and marketingsupport
Play UnpluggedBuilding the community one child at a time
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Questions?
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