View
170
Download
0
Category
Preview:
DESCRIPTION
Citation preview
It’s all about
Media campaign to enhance consumer trust
How?
1. Obligation to put label on “all” communication holders
2. Create a set of consumer rights3. Create B2C website & Facebook page4. Create a moment of attention => f.eg eTalage…
Set of consumer rights
New Website from december
But we all want more…
Currently – no larger B2C media/PR campaign because support for a larger media campaign is a $ issue.
Solution?
Proposition
Installation of Committee of ePublicityComposition
• Big labelcarriers willing to invest in consumer trust• Big business partners willing to invest in consumer
trust
Tasks• Set up of media campaign • Engagement of press agency
Þ Coordination by SafeShops.beÞ Targets en KPI’s are set in function of available budget.
Recommended