It’s all about

Media campaign to enhance consumer trust

How?

1. Obligation to put label on “all” communication holders

2. Create a set of consumer rights3. Create B2C website & Facebook page4. Create a moment of attention => f.eg eTalage…

Set of consumer rights

New Website from december

But we all want more…

Currently – no larger B2C media/PR campaign because support for a larger media campaign is a $ issue.

Solution?

Proposition

Installation of Committee of ePublicityComposition

• Big labelcarriers willing to invest in consumer trust• Big business partners willing to invest in consumer

trust

Tasks• Set up of media campaign • Engagement of press agency

Þ Coordination by SafeShops.beÞ Targets en KPI’s are set in function of available budget.