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2013 ECONOMIC IMPACT STUDY
Economic Impact
Key Results
• Total economic impact of New York City’s cruise industry in 2013 was $229.5 million
• Passengers and crew spent an estimated $141.2 million while ashore in 2013• Embarking Passengers: $118.9 million• Transit Passengers: $3.6 million• Crew: $18.7 million
• On a per passenger spending basis, passengers & crew spent on average $227.60• Highest among all continental US ports (2nd only to Honolulu)
• Passengers with an overnight stay spent an average of $437 during their two-night stay
• $190 for lodging• $76 for food & beverage
NYCruise 2013 Economic Impact Study
Cruise Passengers• Total passenger arrivals increased by 39% from 2009-2013
NYCruise 2013 Economic Impact StudyNYCruise 2013 Economic Impact Study
Ship Calls• Total ship calls increased by 17% from 2009 to 2013• New mega ships including the Carnival Splendor and the Norwegian Breakaway,
have 3,000+ and 4,000+ passenger capacity and combined had over 70 ship calls in 2013
NYCruise 2013 Economic Impact StudyNYCruise 2013 Economic Impact Study
Passenger Spending• Total spending by passengers and crew increased by 51% from 2009 to 2013 to
$141.2 million
NYCruise 2013 Economic Impact StudyNYCruise 2013 Economic Impact Study
Estimated Passenger Spending
Category Overnight stay No overnight stay TotalF&B at Restaurants & Bar $19,738,902 $1,510,062 $21,248,964
Taxis/Ground Transport $7,476,769 $1,086,987 $8,563,756
Watches & Jewelry $3,994,027 $161,845 $4,155,872
Clothing $11,063,368 $1,181,538 $12,244,906
Entertainment/Night Clubs/Casinos $7,207,437 $222,276 $7,429,713
Parking $385,147 $309,096 $694,243
Museums & Galleries $4,284,307 $507,608 $2,309,489
Other Purchases $4,280,866 $376,481 $4,657,347
Accommodations $49,080,213 - $49,080,213
Tours $5,316,231 $670,316 $5,896,547
TOTALS $112,827,268 $6,025,669 $118,852,937
• Pre- and Post- cruise stays: $112.8 million• No overnight stay: $6.0 million
Spending by embarking passengers was overwhelmingly dominated by those with pre- and post-cruise overnight stays.
NYCruise 2013 Economic Impact StudyNYCruise 2013 Economic Impact Study
Estimated Passenger SpendingTransit passengers were estimated to have spent an average of $184 per passenger and a total of $3.6 million
• 98% of transit passengers were estimated to have disembarked and visited NYC
Category TransitF&B at Restaurants & Bar $382,625
Taxis/Ground Transport $178,504
Watches & Jewelry $290,282
Clothing $857,592
Entertainment/Night Clubs/Casinos $60,815
Museums $79,445
Other Purchases $507,121
Tours $1,219,038
TOTALS $3,575,423
NYCruise 2013 Economic Impact StudyNYCruise 2013 Economic Impact Study
Crew Onshore ExpendituresCrew were estimated to spend an average of $208 per crew member and a total of $18.7 million
• 89,948 crew members visited NYC throughout 2013
Category CrewF&B at Restaurants & Bar $2,263,856
Taxis/Ground Transport $870,787
Watches & Jewelry $550,617
Clothing $5,333,332
Entertainment/Night Clubs/Casinos $132,224
Other Purchases $8,805,145
Tours $786,146
TOTALS $18,742,105
NYCruise 2013 Economic Impact StudyNYCruise 2013 Economic Impact Study
Embarking Passenger Demographics
• Passengers from outside NYC and the tri-state area continue to represent the majority of passengers
• 37% of NYC embarking cruise passengers reside in Tri-State Area
• 88% increase in international passengers from 2012
New York City 11%
Non-US Resident 15%
Other States48%
Other NY, NJ & CT 26%
Residence of NYC Cruise Passengers
NYCruise 2013 Economic Impact Study
Length & Frequency of Passenger Visits• Only 14% reported this was their first visit to NYC
• 35% reported this was their eighth or more visit
• 43% of cruise parties did pre- and/or post- stays in NYC
First Visit18%
Second or Third Visit
20%
Fourth or Fifth Visit16%
Sixth or Seventh Visit
11%
Eighth or Higher Visit
35%
Number of Previous Visits to NYC
One Day41%
Two Days26%
Three Days17%
Four Days8%
Five Days8%
Length of Overnight Stay Prior to or After Cruise
NYCruise 2013 Economic Impact Study
Reasons for Cruising from NYC
Most Popular Reasons:
1. Close to Home
2. Destination Offered
3. Specific Cruise Ships
Destination Offered from NYC
25%Directed by Travel
Agent2%
Wanted to Visit NYC8%Close to Residence
26%
Cruise Ship or Line24%
Other10%
NYCruise 2013 Economic Impact Study
Passenger Satisfaction
Attribute Satisfied
Overall Visit 96%
Variety of Things to See and Do 98%
Overall Shopping Experience 95%
Guided Tour 91%
Overall, 96% of embarking passengers were satisfied with their overall visit to New York City
NYCruise 2013 Economic Impact Study
Survey Overview
• Survey period: September through December, 2013
• Number of surveys returned– Passengers: 3,515– Crew: 476
• Cruise ships surveyed:– Caribbean Princess– Emerald Princess– Carnival Glory– Carnival Splendor – Norwegian Breakaway– Norwegian Gem– Crystal Symphony– Queen Mary 2– Seven Seas Navigator– AidaBella– AidaLuna
• Business Research & Economic Advisors (BREA) conducted the study
NYCruise 2013 Economic Impact Study
Contact Information
Visit: www.nycruise.com
Email or Call: Ian Fried at ifried@nycedc.com or 212.312.3523
NYCruise 2013 Economic Impact Study
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