2013 ECONOMIC IMPACT STUDY - NYCruise · 2017-02-03 · Ship Calls • Total ship calls increased by 17% from 2009 to 2013 • New mega ships including the Carnival Splendor and the

2013 ECONOMIC IMPACT STUDY

Economic Impact

Key Results

• Total economic impact of New York City’s cruise industry in 2013 was $229.5 million

• Passengers and crew spent an estimated $141.2 million while ashore in 2013• Embarking Passengers: $118.9 million• Transit Passengers: $3.6 million• Crew: $18.7 million

• On a per passenger spending basis, passengers & crew spent on average $227.60• Highest among all continental US ports (2nd only to Honolulu)

• Passengers with an overnight stay spent an average of $437 during their two-night stay

• $190 for lodging• $76 for food & beverage

NYCruise 2013 Economic Impact Study

Cruise Passengers• Total passenger arrivals increased by 39% from 2009-2013

NYCruise 2013 Economic Impact StudyNYCruise 2013 Economic Impact Study

Ship Calls• Total ship calls increased by 17% from 2009 to 2013• New mega ships including the Carnival Splendor and the Norwegian Breakaway,

have 3,000+ and 4,000+ passenger capacity and combined had over 70 ship calls in 2013


Passenger Spending• Total spending by passengers and crew increased by 51% from 2009 to 2013 to

$141.2 million


Estimated Passenger Spending

Category Overnight stay No overnight stay TotalF&B at Restaurants & Bar $19,738,902 $1,510,062 $21,248,964

Taxis/Ground Transport $7,476,769 $1,086,987 $8,563,756

Watches & Jewelry $3,994,027 $161,845 $4,155,872

Clothing $11,063,368 $1,181,538 $12,244,906

Entertainment/Night Clubs/Casinos $7,207,437 $222,276 $7,429,713

Parking $385,147 $309,096 $694,243

Museums & Galleries $4,284,307 $507,608 $2,309,489

Other Purchases $4,280,866 $376,481 $4,657,347

Accommodations $49,080,213 - $49,080,213

Tours $5,316,231 $670,316 $5,896,547

TOTALS $112,827,268 $6,025,669 $118,852,937

• Pre- and Post- cruise stays: $112.8 million• No overnight stay: $6.0 million

Spending by embarking passengers was overwhelmingly dominated by those with pre- and post-cruise overnight stays.


Estimated Passenger SpendingTransit passengers were estimated to have spent an average of $184 per passenger and a total of $3.6 million

• 98% of transit passengers were estimated to have disembarked and visited NYC

Category TransitF&B at Restaurants & Bar $382,625

Taxis/Ground Transport $178,504

Watches & Jewelry $290,282

Clothing $857,592

Entertainment/Night Clubs/Casinos $60,815

Museums $79,445

Other Purchases $507,121

Tours $1,219,038

TOTALS $3,575,423


Crew Onshore ExpendituresCrew were estimated to spend an average of $208 per crew member and a total of $18.7 million

• 89,948 crew members visited NYC throughout 2013

Category CrewF&B at Restaurants & Bar $2,263,856

Taxis/Ground Transport $870,787

Watches & Jewelry $550,617

Clothing $5,333,332

Entertainment/Night Clubs/Casinos $132,224

Other Purchases $8,805,145

Tours $786,146

TOTALS $18,742,105


Embarking Passenger Demographics

• Passengers from outside NYC and the tri-state area continue to represent the majority of passengers

• 37% of NYC embarking cruise passengers reside in Tri-State Area

• 88% increase in international passengers from 2012

New York City 11%

Non-US Resident 15%

Other States48%

Other NY, NJ & CT 26%

Residence of NYC Cruise Passengers


Length & Frequency of Passenger Visits• Only 14% reported this was their first visit to NYC

• 35% reported this was their eighth or more visit

• 43% of cruise parties did pre- and/or post- stays in NYC

First Visit18%

Second or Third Visit

20%

Fourth or Fifth Visit16%

Sixth or Seventh Visit

11%

Eighth or Higher Visit

35%

Number of Previous Visits to NYC

One Day41%

Two Days26%

Three Days17%

Four Days8%

Five Days8%

Length of Overnight Stay Prior to or After Cruise


Reasons for Cruising from NYC

Most Popular Reasons:

1. Close to Home

2. Destination Offered

3. Specific Cruise Ships

Destination Offered from NYC

25%Directed by Travel

Agent2%

Wanted to Visit NYC8%Close to Residence

26%

Cruise Ship or Line24%

Other10%


Passenger Satisfaction

Attribute Satisfied

Overall Visit 96%

Variety of Things to See and Do 98%

Overall Shopping Experience 95%

Guided Tour 91%

Overall, 96% of embarking passengers were satisfied with their overall visit to New York City


Survey Overview

• Survey period: September through December, 2013

• Number of surveys returned– Passengers: 3,515– Crew: 476

• Cruise ships surveyed:– Caribbean Princess– Emerald Princess– Carnival Glory– Carnival Splendor – Norwegian Breakaway– Norwegian Gem– Crystal Symphony– Queen Mary 2– Seven Seas Navigator– AidaBella– AidaLuna

• Business Research & Economic Advisors (BREA) conducted the study


Contact Information

Visit: www.nycruise.com

Email or Call: Ian Fried at [email protected] or 212.312.3523


Documents

2013 ECONOMIC IMPACT STUDY - NYCruise · 2017-02-03 · Ship Calls • Total ship calls increased by 17% from 2009 to 2013 • New mega ships including the Carnival Splendor and the