2012 spit tobacco conference david deutsch

David Deutsch

Manager

Christina Chill

Coordinator

Youth Prevention Program

Prevalence of “Spit” Tobacco Use

in WV 2000-2011

Prevalence of “Spit” Tobacco Use

in WV 2000-2011

DTP Youth Program Long-Term Objectives (2012-2017)

Reduce Tobacco Use Prevalence Among Youth

Reduce the prevalence of current smoking among HS students to 20% or lower

by 2017 (Baseline and Data Source: YTS 2011, 22%). Intermediate objective for 2013: 21.6%

Intermediate objective for 2015: 20.8%

Reduce the prevalence of current smoking among MS students to 7% or lower

by 2017(Baseline and Data Source: YTS 2011, 8.3%). Intermediate objective for 2013: 7.9%

Intermediate objective for 2015: 7.4%

Reduce the prevalence of current spit tobacco use among HS males to 23% or

lower (Baseline and Data Source: YTS 2011, 24.8%). Intermediate objective for 2013: 24.2%

Intermediate objective for 2015: 23.6%

Reduce the prevalence of current spit tobacco use among MS students to 9%

or lower (Baseline and Data Source: YTS 2011, 10.2%). Intermediate objective for 2013: 9.8%

Intermediate objective for 2015: 9.4%

DTP Youth Program Long-Term Objectives (2012-2017)

Reduce Initiation of Tobacco Use By Youth

Increase the percentage of never-smokers among HS students to 60% or

higher by 2017 (Baseline and Data Source: YTS 2011, 50.5%). Intermediate objective for 2013: 53.7%

Intermediate objective for 2015: 56.8%

Increase the percentage of never-smokers among MS students to 80% or

higher by 2017 (Baseline and Data Source: YTS 2011, 75.1%). Intermediate objective for 2013: 76.7%

Intermediate objective for 2015: 78.4%

Increase the percentage of never-spit-tobacco users among HS males to 63%

or higher (Baseline and Data Source: YTS 2011, 58.5%). Intermediate objective for 2013: 60%%

Intermediate objective for 2015: 61.5%

Increase the percentage of never-spit-tobacco users among MS students to

85% or higher by 2017 (Baseline and Data Source: YTS 2011, 81.6%). Intermediate objective for 2013: 82.7%

Intermediate objective for 2015: 83.9%

The WV DTP Youth Program is working to

achieve it’s objectives by:

• Growing WV’s teen-led, statewide youth tobacco prevention movement (RAZE)

• Promoting youth tobacco cessation programs

• Promoting tobacco control policies

• Implementing elementary school prevention programs

• Implementing counter-marketing campaigns

WVSSAC

WV Division of Tobacco Prevention / Youth Program

ALAWV

(Raze/N-O-T)

Raze/Other Media

Youth Program Relationships/Funding Flow

State

Legislature

WVU

Athletics

WV-

AAFP

RTPC

Network

160 Raze Crews Throughout West Virginia

Solid arrows = Funding

Dotted arrows = TA/Collaboration CDC

160 Community Raze Crews •Funded through mini-grant process

•Applications submitted by numerous organizations (schools and many other community entities)

•Grants will include stipend for adult advisor and crew empowerment funds

•American Lung Association will disburse funds and provide technical assistance to Adult Advisors

•Regional Tobacco Prevention Coordinators will assist with regional Raze events

American Lung Association

Of

West Virginia

WV Division of

Tobacco Prevention (DTP)

Youth Program

Raze Funding Flow: 2010 - 2011

Raze Crew Structure

Adult Advisor

Crew Leader

Crew Members

Spit Tobacco Commotions

• Mr. Gross Mouth/Dip Lip

• Save Face

• Spit Scuffle Shuffle

• Make Your Own Dip

• Tootsie Roll

• Meet Gruen

Some Recent Media Examples

Some Recent Media Examples

Some Media Examples

Successes

• Between 2000 and 2011 WV experienced:

– A 108% increase in the percentage of high school students who

have never used any form of tobacco (now at 43%; was 20.6%

in 2000).

– A 96% increase in the percentage of high school students who

have never tried cigarettes (now at 50.5%; was 25.7% in 2000).

– A 42% decrease in the percentage of high school students who

currently smoke cigarettes (now at 22%; was 39% in 2000).

– Over 90% of WV high school students know of Raze.

Contact Information

David Deutsch, Manager

WV-DTP Youth Program

Phone: (304) 356-4194

email: david.m.deutsch@wv.gov

Christina Chill, Coordinator

WV-DTP Youth Program

Phone: (304) 356-4198

email: christina.m.chill@wv.gov