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Social Media 101
2011 Wisconsin State Prevention ConferencePresenter: Andy Giesler
This session is © Andy Giesler, 2011
Intro to Facebook, Twitter, and Blogging
Andy Giesler
BlazingMoon.comBlazingMoon.org
http://wiprevention.blazingmoon.org/
PollTech work is pretty much my whole jobTech work is a significant part of my job
Tech work is a small part of my jobI don’t do much tech work myself
PollWe use at least 1 social media outlet.We use at least 2 social media outlets.We use at least 3 social media outlets.We use at least 4 social media outlets.
Varied knowledgeVaried needs
Let’s talk about…
How to ChooseSocial MediaTaking Action
Let’s talk about…
> How to ChooseSocial MediaTaking Action
This session is © Andy Giesler, 2011
WhatWent
Wrong?
“shovel”
“Facebook”
“…need to dig a hole…”
“…someone asked why we’re not using…”
GadgetPeril
{backward}
“We want to set up a Facebook
page.”
DeeperGoal?
“We want to connect with volunteers.”
DeepererGoal?
Why are we doing this?
Who are we doing this for?
What specific results do we want?
Which ones are more important?
Who needs to be ok with this?
5 Critical Questions
Easy Filter:The Sniff Test
EXERCISE!
Let’s talk about…
> How to ChooseSocial MediaTaking Action
Let’s talk about…
How to Choose> Social MediaTaking Action
This session is © Andy Giesler, 2011
theconversationprism.com
OverviewSocial NetworkingBloggingMicroblogging
Social Media
>> OverviewSocial NetworkingBloggingMicroblogging
Social Media
ClassicWeb
SocialMedia
“Social Media”A set of web-based tools
helping us to express ourselves and connect
with others.
Between 2009 and 2010, social networking among internet users ages 50-64
grew by 88%.
Using Social Networks At Least Monthly(as of 12/2010)
Facebook (online US adults)
Facebook (all US adults)
Twitter (online US adults)
Twitter (all US adults)
52%
38%
9%
7%
Nonprofit Social Network Benchmark Report(March 2011)
Idealware Social Media Decision Guide(July 2010)
Overview>> Social NetworkingBloggingMicroblogging
Social Media
WHY?1. Connect with people2. Share news and information3. Have a website without geekery4. Build a community of interest
PollWe don’t have a Facebook page.
We have one but don’t really use it.We use it once a week or less.
We use it more than once a week.
Facebook Terminology
“Profile” = individual“Page” = organization
Questions?
OverviewSocial Networking>> BloggingMicroblogging
Social Media
WHY?1. Connect with people2. Share news and information3. Have a website without geekery4. Hear back from readers5. Share lengthier, long-term info
PollWe don’t have a blog.
We have one but don’t really use it.We use it once a month or less.
We use it more than once a month.
Happy Story: WordPressAnd The Resourceful ED
Questions?
OverviewSocial NetworkingBlogging>> Microblogging
Social Media
WHY?1. Connect with people2. Share breaking news & information3. Announce events4. Announce last-minute needs
PollWe don’t have a Twitter account.
We have one but don’t really use it.We use it once a week or less.
We use it more than once a week.I’m tweeting this poll to my peeps now.
EDF Twitter Page
EDF Home Page
Questions?
OverviewSocial NetworkingBloggingMicroblogging
Social Media
Time CulturesTwitter: minutes/hoursFacebook: hours/daysBlog: days/months
Let’s talk about…
How to Choose> Social MediaTaking Action
Let’s talk about…
How to ChooseSocial Media> Taking Action
This session is © Andy Giesler, 2011
1. Listen2. Decide3. Launch4. Manage5. Let Go
1. Listen <<2. Decide3. Launch4. Manage5. Let Go
Create an account for yourself first,
not your organization.
ListenFind 5(Blogs, Facebook pages, whatever)
Follow for 2(Daily for a couple weeks)
Participate 2(Contribute at least twice, preferably more)
1. Listen2. Decide <<3. Launch4. Manage5. Let Go
Decide:
What are our goals?
Decide:
Should we do this at all?
Initial and ongoing dollars?
Initial and ongoing time?
Critical Questions: ROI
If you create a website and never
update it…
If you create a Facebook page and
never update it…
Decide:
What should we use?
Does it match your goals?
Does it match your audience?
Critical Questions: Which Tool
If You Build It They Will ComeGo Where They Already Are
“{technology} demographics”
Decide:
What will we talk about?
• Events• Invitations• Pictures• Videos• Recap and thank you
• Resources• Questions to the community• Opinions• Calls to action
…etc…
Share messages between:• Social media• Strategic plan• Newsletters• Emails• Events
Decide:
How will it happen?
Who will work on it?
When and how often?
Critical Questions: Logistics
Blog 1/week …1/month
Facebook 2-3/week …1/week
Twitter 1/day …2/week
Updates at least…
1. Listen2. Decide3. Launch <<4. Manage5. Let Go
LaunchCreate an accountAdd pictures, events, thoughts, etc.Ask people to join itAsk people to share it
1. Listen2. Decide3. Launch4. Manage <<5. Let Go
ManageConcrete calls to action
Concrete deadlinesRegular progress updates
Keep asking people to join & shareInvolve others in creating content
LISTEN!
1. Listen2. Decide3. Launch4. Manage5. Let Go <<
The Illusion of Control
1. Listen2. Decide3. Launch4. Manage5. Let Go <<
Let’s talk about…
How to ChooseSocial MediaTaking Action
This session is © Andy Giesler, 2011
http://wiprevention.blazingmoon.org/
Nerd: http://www.flickr.com/photos/mybluevan/3780363712/People at a computer: http://www.flickr.com/photos/jonandbev-adams/2928628386/Presents: http://www.flickr.com/photos/alicejt/325351305/Presents: http://www.flickr.com/photos/s3a/5221897985/Hardware store: http://www.flickr.com/photos/raychelrealtygroup/4149526902/Shovel: http://www.flickr.com/photos/sskennel/4928809639/Hand spade: http://www.flickr.com/photos/eekim/254679280/Shovel art project: http://www.flickr.com/photos/25442521@N03/2397080167/Post hole digger: http://www.flickr.com/photos/jharbert/4216358122/Upside down: http://www.flickr.com/photos/25969987@N06/4632971322/Bullseye: http://www.flickr.com/photos/gareandkitty/276471187/Cow butts: http://www.flickr.com/photos/linecon0/862138156/Chocolate tools: http://www.flickr.com/photos/jannem/3312116875/Choosing pencils: http://www.flickr.com/photos/pinksherbet/3387387075/Diaper: http://www.flickr.com/photos/mikeporcenaluk/4315281679/Lego lifter: http://www.flickr.com/photos/helico/3146937143/Sad little boy: http://www.flickr.com/photos/27117655@N07/4445558459/Crowd Surfer: http://www.flickr.com/photos/justinpward/93182613/Nerd: http://www.flickr.com/photos/theinfamousgdub/1765952198/Happy man: http://www.flickr.com/photos/evanlavine/2976007399/Video Game: http://flickr.com/photos/cappenstance/1174368555/sizes/o/in/photostream/Binoculars: http://www.flickr.com/photos/kp_sonny/4435118338/Free kitten sign: http://www.flickr.com/photos/elnegro/185169520/Field of Dreams: http://www.flickr.com/photos/rockman13/1065893976/Swerve sign: http://www.flickr.com/photos/denaldo/2355203497/Take a leap: http://www.flickr.com/photos/markkenny/468864482/The Conversation Prism: http://theconversationprism.com
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