1.Overview on e-Learning in Korea 2.Overview on EBS Broadcasting service 3.N-Screen Service for EBS...

N-SCREEN SERVICE OF EBS ENGLISH CHANNEL

EDUCATIONAL BROADCASTING SYSTEMS. M. JUNG PH. D. 2011.05.23

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TABLE OF CONTENTS

1.Overview on e-Learning in Korea

2.Overview on EBS Broadcasting service

3.N-Screen Service for EBS English

4.Suggestions

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I. Overview on e-Learning in KoreaI. Overview on e-Learning in Korea

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1. VISIONLife-long Learning SocietyLife-long Learning Society

Integrate centralized e-Learning projects

Customize programs for teachers

Improve information accessibility for the disadvantaged

Establish regional e-Community

Diversify specialized e-Learning institutes

Provide customized e-Learning service

Build e-cluster

Improve university competitiveness

Improve Quality ofPublic EducationThrough e-Learning

Develop Key HumanResources through

e-Cluster

Develop VocationalEducation

Regional IntegrationThrough e-Community

• Collaborative system Between ministries And organizations

• Enactment for e-Learning• Establish the Education

Resources Sharing System

• Reduce gap between technology & practical use• Globalization of e-Learning

Collaborative NetworkRevise Laws &

RegulationsIncrease

Public Awareness

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2. DIRECTIONS

Regional and social integration by resolving information divide through e-Learning

Systematic integration of education & economy through e-Learning

Systematic integration of education & economy through e-Learning

Building Competitiveness of e-Learning industry

Globalization of e-Learning

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3. HISTORYPeriod Key words

Teaching-Learning Model

Feature

’87~’95

(rolling out

stage)

Computer education,PC, DOS, Network

Use of application pro-grams as educational

tools, CAI

Computer literacy training Use CAI to support lecture Spread computer and network in schools

’96~’00

(evolving stage)

Education Informati-

zation,IT, Inter-

net,Windows

Internet as edu. tool, Cyber learning pro-

grams, National guide-lines of using ICT in

every subject

Integrated ICT literacy training Individualized learning using cyber learning materials Education infrastructure com-pleted

’01~’03

(Expan-sion

stage)

ICT in Edu-cation,

ICT,e-Service

Searching, Analysis,Guidance, Web discus-sion Collaborative study, Expert relations, Web pen pal, Knowl-edge creation

8 models of using ICT How to use of information Diversified methods using in-ternet Infrastructure (broadband) Wide use of ICT materials

’04~Presen

t(Expan-

sionStage)

e-Learn-ing,

Ubiqui-tous,Smart

Learning

Self-directed Learning

Learning in SchoolLearning in Anywhere (home, society) [Just for me] Education Change of Educational Para-digm Streaming video through in-ternet

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4. E-LEARNING PROGRESS IN KOREA

80s Early90s

Mid2000s

Early2000s

Late90s

Mid90s

Teacher

Learner

9.6~14.4Kbps

<Year>

<Infrastructure>XT~AT

10Mbps2MbpsPentium III

5Mbps

<M

ain

use

r>

High

<In

ter-o

pera

bility

>

50Mbps1.2~2.4Kbps386~486 Pentium I~II Pentium IV Xeon

A/V EdA/V Ed

CAICAI

e-Learninge-Learning

CLMCLM

CCLSCCLS

x(m,u,t)-Learningx(m,u,t)-Learning

BEBE

EDUNETEDUNET

EODEOD

CHLSCHLS

ERSERS

TLCTLC

CBECBE

ICT-BEICT-BE

IBEIBEUnit-based Service

Educational ContentEducational BroadcastingTeaching-Learning method

Integrated Service

※ m-Learning : Mobile Learning u-Learning : Ubiquitous Learning t-Learning : TV(interactive & broadband TV) Learning

•A/V Ed : Audio &Visual Education•CAI : Computer Assisted Instruction•CCLS : Computer Communication Learning System•CLM : Cyber Learning Material•CBE : Computer based Education•IBE : Internet based Education•ICT-BE : Information & Communication Technology based Education•BE : Broadcast Education•EOD : Education on Demand•ERS : Educational Resource Sharing System•TLC : Teaching & Learning Center•CHLS : Cyber Home Learning System

Low

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II. Overview on EBS Broadcasting service

II. Overview on EBS Broadcasting service

1. HISTORY

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Year Month Outline1990 December Founding EBS the annexation of KEDI (EBS TV & FM Radio)

EBS TV channel 13 / EBS FM Radio frequency 104.5 MHz

1997 January Establishing the Korea Educational Broadcasting Institute

August Launching satellite educational broadcasting and cable TV re-transmitted

2000 March Enacting and promulgating the law of EBS as a public corporation

June Registering the creation and incorporation of EBS(Korea Educa-tional Broadcasting System)

2001 November Opening EBS DTV

2002 March Launching satellite broadcasting (Sky life)EBS Plus1 & EBS Plus2

2004 April Starting‘EBS Lecture for CSAT’service (www.ebsi.co.kr)

2006 May Launching‘EBS AMERICA’for Korean-Americans in U.S.A

July Launching EBS language learning internet service (EBSlang)

2007 April Starting EBS English with free internet service

2008 December Starting IPTV in real time

2009 October Starting to produce clips for digital curriculums

2. BROADCASTING CH. & WEB SITES

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Web Sites

www.ebs.co.kr(EBS Homepage)

www.ebsi.co.kr(CSAT Service)

www.ebse.co.kr(EBS English Ser-

vice)

www.ebslang.co.kr(Foreign language

Service)

Terres-trial

Wave

EBS TV

EBS RA-DIO

Cable TV

Satellite Broadcast-

ing

IPTV

EBS Plus 1

EBS Plus 2

EBS English

U.S.A. EBS America

Satellite DMB EBS u

Broadcast-ing Channels

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3. BROADCASTING CHANNELS

Section Programming Duration

Terrestrial Broadcasting

Analogue TV Children, information, culture, documentary

06:00 – 01:00(the next day)

Digital TV The same as Analogue TV

FM Radio English learning and general education

05:00 – 02:00 (the next day)

SatelliteCATVIPTV

EBS Plus1 CSAT, school education, essay 24 hour

EBS Plus2 Education for elementary and middle school students & Voca-tional programs

06:00 – 02:00 (the next day)

EBS English English specialized education 06:00 – 02:00 (the next day)

Satellite DMB EBSu English learning and children’s education

04:00 - 16:00

Abroad EBS America Korea-American education in the U.S.

24 hour

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4. INTERNET SERVICE

SitesRelated

Channel(s)Charged or Free

No. of Member-ships Program Summary

EBSwww.ebs.co.kr

EBS TVRadioPlus2

Chargedand/or Free

10,170,000 Life-long education based on broadcasting contents

EBSiwww.ebsi.co.kr

Plus1 Free 3,200,000Subject studies for high schoolers in preparation for CSAT

EBSewww.ebse.co.kr

EBS Eng-lish Free 2,415,000 Customized programs for

learning English

EBSlangwww.ebslang.co.kr

None Charged 1,120,000 Online lectures for learn-ing foreign languages

Intent Channel for English education

Target Audience All age groups

Characteristics

-Consumer oriented English programs: 1) Entertaining contents for preschoolers 2) Supplementary contents for elementary and middle school students 3) Specific contents for adults

- Providing educational contents connected with textbooks and web-based service

EBS English satellite TV

5. CHARACTERISTICS OF EBS ENGLISH CHANNELS(1/2)

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URL www.ebse.co.kr

No. of Member-ships About 2,415,000

Year of Start 2007

Charged or Free Free (Sponsored by the Ministry of Education, Science and Technology)

Target Audience- children, students from elementary to high school, teachers & parents- Learners interested in English

Contents - English learning programs considered by users’ age and levels of language skills

Intent / Character-istics

- Aiming at cut-down of private English tuitions and resolving inequality of education between classes- Launching EBS English in 2007 for free access of English learning on satellite channel

EBSe INTERNET

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5. CHARACTERISTICS OF EBS ENGLISH CHANNELS(2/2)

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III. N-Screen Service

for EBS English

III. N-Screen Service

for EBS English

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1. BACKGROUND : ADVANCED TECHNOLOGY

Korea enjoys world top class in the internet use environments and its utilization.

※ Internet using rate(72.2%, Top 5), Subscribing rate of very high speed internet (30.6%, Top 8) Source: ITU(2007) ☞

Korea enjoys world top class in the internet use environments and its utilization.

※ Internet using rate(72.2%, Top 5), Subscribing rate of very high speed internet (30.6%, Top 8) Source: ITU(2007) ☞

UCC/Expand Participation

• UCC (User Created Contents) 50% of Netizens created (’07,NIDA) Presidential election campaign with UCC during last election •Revitalize Blog 40% of internet users operate it(’07, NIDA)

• Acquire social issues over internet

Electronic Government

• e-Gov. Readiness Index: World Top 6•Participating Index of e Govt. World Top 2 (UN, ’08)• e-public petition G4C, Home Tex• Unified window service for supporting business G4B • Online portal for people’s participation,• Portal for disclosing administrative information

Electronic Commerce • Volume of e-Commerce 413.6 Trillion won (’06)→ 516.5(’07) cf. World Wide: $7 Trillion(’07, OECD) (Statistics Agency):

• Share of Internet banking: 24.4% (1st Quarter, ’08)

Transmit SpeedTransmit Speed 9.6Kbps 153Kbps 2.4Mbps 14.4Mbps

1996 2000 2002 2006

330Mbps

2011

Movie(1.4GB)Download

Movie(1.4GB)Download

324 Hours 20 Hours 78 Min. 13 Min. 34 Sec.

Typical ServicesTypical ServicesPC

CommunicationSimple text Picture, photo

VOD(video)

IPTV, Video call

Source : Ubiquitous Forum (Hyung Tae Keun, ‘08. 7)

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1. BACKGROUND: CHANGE OF MEDIA USING TREND(1/2)

TV Watching Frequency (more than 5 days/week)is Decreasing.

(unit : %)

TV Watching Frequency (more than 5 days/week)is Decreasing.

(unit : %)

Source : Media using trend of the people of twenties who are the future con-sumers (Korea Information Society Development Institute, 2010.3)

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Watching TV of the Twenties is Substantially decreasing but Utilization of Internet is Increasing

Watching TV of the Twenties is Substantially decreasing but Utilization of Internet is Increasing

Source: Media using trend of the people of twenties who are the future con-sumers (Korea Information Society Development Institute, 2010.3)

1. BACKGROUND: CHANGE OF MEDIA USING TREND(2/2)

1. BACKGROUND : INCREASE OF SMART PHONE USERS IN KOREA

Source: 2010 Smartphone users in Korea (Korea Communication Commission, 2010.12)

0100200300400500600700800900

1000

103151

210310

442524

710

1,000

JanuaryMarchMayJulySeptemberOctoberDecemberMarch2

Educational Broadcasting System 19

UNIT:10,000MAN

2. N-SCREEN EXPANSION STRATEGY

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Accessible through the EBS Main App

Enhancing of Clip-type

service

Compatible with IOS, Android,

Win Mobile

API interworking with internet ser-vice

Compati-bility

Cost ef-fective-

ness

Dif-feren-tiation

Accessi-bility

3. STRUCTURE OF EBS N-SCREEN SERVICE

iOS(Apple)

Android

WindowsMobile

EBSe(www.ebse.co.kr)

CDN(Streaming Server)

EBSi Mobile Web

userDB

LMS

LCMS

WAS

Contents Encording(wmv mpeg4)

WEB

User(Mobile Device)

VODStreaming

VODStreaming

API Inter-working

Providing Service function

(Log-in, LMS)

(m.ebse.co.kr)

(EBS English Internet Service)

(Mobile Server)

WAS

Mo-bileDB

H.264

Digital Archive Server Terristrial TV

Satellite TV

IPTV

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4. HOW TO USE MOBILE SERVICES OF EBS

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1

App Download Use of EBSe App search

Search on “EBS”→ Se-lect ”EBS on Air”

2

3

4

EBS English Mobile

Service

URL : m.ebse.co.kr

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5. N SCREEN SERVICE OF EBSEBS

satellite

EBS (Mobile)

IPTV

EBS FM(Radio)

EBS Web site

EBS con-tents

Reinforcement of Viewer’s Accessibility

Raising Program Usability

EBS Smart Pad

6. VISION : EXPANSION TOWARDS SOCIAL LEARNING

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Current (As-Is)Current (As-Is) Alternative (To-Be)Alternative (To-Be)

기획자

Provide services through TV, Radio, Web and Mobile(partially), Satellite, Cable, IPTV Etc.

EBSmain

사용자

EBSi

EBSlang

EBSe

Diversify of accessible channels to EBS Services

Expanding of learning time with mobile portal

EBS blog EBS twitter

Smart TV

PODCAST Sharing Bookmark

EBS Mobile portal RSS

• EBS Teachers

• EBS Parents

• EBS Students &

Kids

Community

EBS YouTube

user

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IV. SuggestionsIV. Suggestions

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POLICY PLANNING FOR EXPANSION OF BROAD-CASTING AND COMMUNICATION CONVERGENCE SERVICE

N-Screening Service is essential to response to rapid

technology development, diversification of user trend.

N-Screen service should be under consideration while

planning production, producing digital content, establishing

digital archive system.

To promote standardization of device and content production

format between countries (Mobile device, Smart TV)

To standardize metadata of broadcasting sources between

countries and to expand its application (reflecting the

outcome of ISO, IMS standardization)

To modify laws and institutions for Broadcasting and

communication convergence Service 26

Sung-Moo Jung, Ph.D.(smjungsm@gmail.com)

Managing Director,

Broadcasting & IT Convergence Division