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Using Adobe InDesign®Using Adobe InDesign®
Session TwoSession TwoNewsletter WorkshopNewsletter Workshop
By Steve SloanBy Steve Sloan
Session TwoSession TwoNewsletter WorkshopNewsletter Workshop
By Steve SloanBy Steve Sloan
2
Class FormatClass Format
PresentationPresentation Review of InDesign conceptsReview of InDesign concepts Introduction of newsletter elementsIntroduction of newsletter elements Information about InDesign resourcesInformation about InDesign resources
Hands-onHands-on Doing a NewsletterDoing a Newsletter
Samples and ExamplesSamples and Examples ACTC NewsletterACTC Newsletter Books and DVD to look atBooks and DVD to look at
PresentationPresentation Review of InDesign conceptsReview of InDesign concepts Introduction of newsletter elementsIntroduction of newsletter elements Information about InDesign resourcesInformation about InDesign resources
Hands-onHands-on Doing a NewsletterDoing a Newsletter
Samples and ExamplesSamples and Examples ACTC NewsletterACTC Newsletter Books and DVD to look atBooks and DVD to look at
3
Session goalsSession goals
Give attendees experience putting a Give attendees experience putting a newsletter togethernewsletter together
Introduce practical concepts and Introduce practical concepts and considerations of publication of a considerations of publication of a newsletternewsletter
Help attendees gain a more in-depth Help attendees gain a more in-depth understanding of Adobe InDesignunderstanding of Adobe InDesign
Give attendees experience putting a Give attendees experience putting a newsletter togethernewsletter together
Introduce practical concepts and Introduce practical concepts and considerations of publication of a considerations of publication of a newsletternewsletter
Help attendees gain a more in-depth Help attendees gain a more in-depth understanding of Adobe InDesignunderstanding of Adobe InDesign
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The programThe program
This will be available for downloadThis will be available for download PDF(s), PowerPoint, Audio Version, PodcastPDF(s), PowerPoint, Audio Version, Podcast Temporary URL:Temporary URL:
www.edupodder.com/sessionswww.edupodder.com/sessions Sign Up SheetSign Up Sheet
Please be sure you are signed up!Please be sure you are signed up! Handout(s)Handout(s) EvaluationEvaluation
Let us know how I did!Let us know how I did!
This will be available for downloadThis will be available for download PDF(s), PowerPoint, Audio Version, PodcastPDF(s), PowerPoint, Audio Version, Podcast Temporary URL:Temporary URL:
www.edupodder.com/sessionswww.edupodder.com/sessions Sign Up SheetSign Up Sheet
Please be sure you are signed up!Please be sure you are signed up! Handout(s)Handout(s) EvaluationEvaluation
Let us know how I did!Let us know how I did!
5
ReviewReview
DTP software is DTP software is preciseprecise
DTP software DTP software aggregates!aggregates! Content from other Content from other
programsprograms Quality controlQuality control
DTP software is DTP software is preciseprecise
DTP software DTP software aggregates!aggregates! Content from other Content from other
programsprograms Quality controlQuality control
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Review (Continued)Review (Continued)
Desktop Publishing Desktop Publishing (DTP) uses own (DTP) uses own measurement system measurement system and printing trades and printing trades languagelanguage Points and picasPoints and picas
6 picas = 1 inch6 picas = 1 inch12 points = 1 pica12 points = 1 pica
DTP termsDTP terms serifs, leading, kearningserifs, leading, kearning
The “Zen” of desktop The “Zen” of desktop publishing:publishing: Digital preparation of Digital preparation of
pages for press qualitypages for press quality
Desktop Publishing Desktop Publishing (DTP) uses own (DTP) uses own measurement system measurement system and printing trades and printing trades languagelanguage Points and picasPoints and picas
6 picas = 1 inch6 picas = 1 inch12 points = 1 pica12 points = 1 pica
DTP termsDTP terms serifs, leading, kearningserifs, leading, kearning
The “Zen” of desktop The “Zen” of desktop publishing:publishing: Digital preparation of Digital preparation of
pages for press qualitypages for press quality
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Review (Continued)Review (Continued)
Print:Print: Laser printingLaser printing
600+ dpi, (mostly for small batch, in-house, 600+ dpi, (mostly for small batch, in-house, flyers, newsletters, forms, black and white jobs)flyers, newsletters, forms, black and white jobs)
Electronic pre-pressElectronic pre-pressProfessional service bureaus, 1200+ dpi, and Professional service bureaus, 1200+ dpi, and
large press runs for bigger jobs large press runs for bigger jobs Prepare “camera ready” outputPrepare “camera ready” outputProduce “color separations” (for color)Produce “color separations” (for color)Version management and other work flow Version management and other work flow
considerationsconsiderations
Print:Print: Laser printingLaser printing
600+ dpi, (mostly for small batch, in-house, 600+ dpi, (mostly for small batch, in-house, flyers, newsletters, forms, black and white jobs)flyers, newsletters, forms, black and white jobs)
Electronic pre-pressElectronic pre-pressProfessional service bureaus, 1200+ dpi, and Professional service bureaus, 1200+ dpi, and
large press runs for bigger jobs large press runs for bigger jobs Prepare “camera ready” outputPrepare “camera ready” outputProduce “color separations” (for color)Produce “color separations” (for color)Version management and other work flow Version management and other work flow
considerationsconsiderations
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Review (Continued)Review (Continued)
Electronic OutputElectronic Output PDFPDF®® is the standard is the standard Cross platformCross platform PrintablePrintable EditableEditable Deployable on-lineDeployable on-line Importable into other Importable into other
softwaresoftware XMLXML eeBooksBooks
Electronic OutputElectronic Output PDFPDF®® is the standard is the standard Cross platformCross platform PrintablePrintable EditableEditable Deployable on-lineDeployable on-line Importable into other Importable into other
softwaresoftware XMLXML eeBooksBooks
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Review (Continued)Review (Continued)
In Design is palette basedIn Design is palette based DTP Introduces own termsDTP Introduces own terms
Strokes and fills Strokes and fills Palette based interfacePalette based interface
Palettes are a strongly followed Adobe UI Palettes are a strongly followed Adobe UI conceptconcept
There are many palettesThere are many palettes View menu controls their appearanceView menu controls their appearance ““Tiny arrows” indicate hidden toolsTiny arrows” indicate hidden tools
““Flyout” menusFlyout” menus Palettes dock, join, separate and can be Palettes dock, join, separate and can be
disconnecteddisconnected
In Design is palette basedIn Design is palette based DTP Introduces own termsDTP Introduces own terms
Strokes and fills Strokes and fills Palette based interfacePalette based interface
Palettes are a strongly followed Adobe UI Palettes are a strongly followed Adobe UI conceptconcept
There are many palettesThere are many palettes View menu controls their appearanceView menu controls their appearance ““Tiny arrows” indicate hidden toolsTiny arrows” indicate hidden tools
““Flyout” menusFlyout” menus Palettes dock, join, separate and can be Palettes dock, join, separate and can be
disconnecteddisconnected
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Review (Continued)Review (Continued)
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Review (Continued)Review (Continued)
Palettes help you get work donePalettes help you get work done Controlled with Window menuControlled with Window menu Have keyboard shortcutsHave keyboard shortcuts
Palette ManagementPalette Management Can pull apart from groups Can pull apart from groups Dock into side tabs (new with CS)Dock into side tabs (new with CS)
Click+Hold+Drag on palette tabClick+Hold+Drag on palette tab Hover over side area on rightHover over side area on right Release when see vertical barRelease when see vertical bar Click tab to openClick tab to open Return to group, or group palettes together as you wishReturn to group, or group palettes together as you wish
Palettes help you get work donePalettes help you get work done Controlled with Window menuControlled with Window menu Have keyboard shortcutsHave keyboard shortcuts
Palette ManagementPalette Management Can pull apart from groups Can pull apart from groups Dock into side tabs (new with CS)Dock into side tabs (new with CS)
Click+Hold+Drag on palette tabClick+Hold+Drag on palette tab Hover over side area on rightHover over side area on right Release when see vertical barRelease when see vertical bar Click tab to openClick tab to open Return to group, or group palettes together as you wishReturn to group, or group palettes together as you wish
12
Columns and Guides (Cont.)Columns and Guides (Cont.)
RulersRulers Help you measure objects on Help you measure objects on
pagepage Drag guides from themDrag guides from them
Object alignmentObject alignment Click+Hold+Drag from inside Click+Hold+Drag from inside
ruler arearuler area Can move anywhere on pageCan move anywhere on page Works same with left rulerWorks same with left ruler Do not printDo not print ““View>Snap to guide” enables View>Snap to guide” enables
alignmentalignment If move object close, it snaps to If move object close, it snaps to
guideguide
RulersRulers Help you measure objects on Help you measure objects on
pagepage Drag guides from themDrag guides from them
Object alignmentObject alignment Click+Hold+Drag from inside Click+Hold+Drag from inside
ruler arearuler area Can move anywhere on pageCan move anywhere on page Works same with left rulerWorks same with left ruler Do not printDo not print ““View>Snap to guide” enables View>Snap to guide” enables
alignmentalignment If move object close, it snaps to If move object close, it snaps to
guideguide
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Elements of a newsletterElements of a newsletter
CostsCosts MaterialsMaterials
ConsumablesConsumables Paper, Film, SuppliesPaper, Film, Supplies
HardwareHardware Computer(s), Printers, CameraComputer(s), Printers, Camera
PeoplePeopleCreativesCreatives
Writers, editors, photographers, artists, etc.Writers, editors, photographers, artists, etc.Owners/MangersOwners/Mangers
CostsCosts MaterialsMaterials
ConsumablesConsumables Paper, Film, SuppliesPaper, Film, Supplies
HardwareHardware Computer(s), Printers, CameraComputer(s), Printers, Camera
PeoplePeopleCreativesCreatives
Writers, editors, photographers, artists, etc.Writers, editors, photographers, artists, etc.Owners/MangersOwners/Mangers
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Elements of a newsletterElements of a newsletter
MissionMission Know your mission and be true to it!Know your mission and be true to it!
Journalism, advocacy, public relations, etc.Journalism, advocacy, public relations, etc.
MoneyMoney Make your backers look goodMake your backers look good Watch the bottom lineWatch the bottom line
TrustTrust Always keep your reputation in mindAlways keep your reputation in mind
MissionMission Know your mission and be true to it!Know your mission and be true to it!
Journalism, advocacy, public relations, etc.Journalism, advocacy, public relations, etc.
MoneyMoney Make your backers look goodMake your backers look good Watch the bottom lineWatch the bottom line
TrustTrust Always keep your reputation in mindAlways keep your reputation in mind
15
Elements of a newsletterElements of a newsletter
CirculationCirculation Have a dependable distribution systemHave a dependable distribution system
Typical model is “push” but can be “pull”Typical model is “push” but can be “pull” Design has to take circulation into accountDesign has to take circulation into account
Does it need “curb appeal?”Does it need “curb appeal?”Does it need a mailer?Does it need a mailer?
Do you have folks to meet distribution and Do you have folks to meet distribution and addressing needs?addressing needs?Make it a social eventMake it a social eventIf you feed them they will comeIf you feed them they will come
CirculationCirculation Have a dependable distribution systemHave a dependable distribution system
Typical model is “push” but can be “pull”Typical model is “push” but can be “pull” Design has to take circulation into accountDesign has to take circulation into account
Does it need “curb appeal?”Does it need “curb appeal?”Does it need a mailer?Does it need a mailer?
Do you have folks to meet distribution and Do you have folks to meet distribution and addressing needs?addressing needs?Make it a social eventMake it a social eventIf you feed them they will comeIf you feed them they will come
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Make it fun!Make it fun!
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Elements of a newsletterElements of a newsletter
FlagFlag Establishes brandEstablishes brand
Is a visual identity element of the publicationIs a visual identity element of the publication Powerful “look and feel” elementPowerful “look and feel” element
DateDate Should reflect frequency of publicationShould reflect frequency of publication
Less than a month a dateLess than a month a date Otherwise month, month range, season, semester, yearOtherwise month, month range, season, semester, year
FlagFlag Establishes brandEstablishes brand
Is a visual identity element of the publicationIs a visual identity element of the publication Powerful “look and feel” elementPowerful “look and feel” element
DateDate Should reflect frequency of publicationShould reflect frequency of publication
Less than a month a dateLess than a month a date Otherwise month, month range, season, semester, yearOtherwise month, month range, season, semester, year
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Elements of a newsletterElements of a newsletter
Staff listStaff list Especially important if Especially important if
using volunteers!using volunteers! Peer recognitionPeer recognition AppreciationAppreciation CitationCitation
Physical AddressPhysical Address Establishes physical Establishes physical
presencepresence AffiliationAffiliation AccountabilityAccountability CredibilityCredibility
Staff listStaff list Especially important if Especially important if
using volunteers!using volunteers! Peer recognitionPeer recognition AppreciationAppreciation CitationCitation
Physical AddressPhysical Address Establishes physical Establishes physical
presencepresence AffiliationAffiliation AccountabilityAccountability CredibilityCredibility
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Elements of a newsletterElements of a newsletter
Give creditGive credit Recognition critical!Recognition critical! Gives creatives a Gives creatives a
sense of sense of accomplishmentaccomplishment
I did this!I did this! May be their only May be their only
paymentpayment Use different type Use different type
styles to set by-line styles to set by-line apart from contentapart from content
Give creditGive credit Recognition critical!Recognition critical! Gives creatives a Gives creatives a
sense of sense of accomplishmentaccomplishment
I did this!I did this! May be their only May be their only
paymentpayment Use different type Use different type
styles to set by-line styles to set by-line apart from contentapart from content
20
Optional newsletter elementsOptional newsletter elements
AdvertisingAdvertising Have to know your costs Have to know your costs
to determine ratesto determine rates Getting advertising itself Getting advertising itself
costscosts Dealing with moneyDealing with money ReportingReporting Editorial controlEditorial control AccountabilityAccountability
Know your goalsKnow your goals Cover costs?Cover costs? Turn profit?Turn profit?
AdvertisingAdvertising Have to know your costs Have to know your costs
to determine ratesto determine rates Getting advertising itself Getting advertising itself
costscosts Dealing with moneyDealing with money ReportingReporting Editorial controlEditorial control AccountabilityAccountability
Know your goalsKnow your goals Cover costs?Cover costs? Turn profit?Turn profit?
21
Optional newsletter elementsOptional newsletter elements
Distribution elementsDistribution elements MailerMailer Postal noticesPostal notices
DisclaimersDisclaimers
Distribution elementsDistribution elements MailerMailer Postal noticesPostal notices
DisclaimersDisclaimers
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Do excerciseDo excercise
23
Continuing on with IDContinuing on with ID
User Group User Group MeetingsMeetings
SF Bay Area IDUGSF Bay Area IDUG Meets bi-monthlyMeets bi-monthly http://http://
www.indesignusergrwww.indesignusergroup.comoup.com
You can’t be an You can’t be an expert without putting expert without putting in the time!in the time!
User Group User Group MeetingsMeetings
SF Bay Area IDUGSF Bay Area IDUG Meets bi-monthlyMeets bi-monthly http://http://
www.indesignusergrwww.indesignusergroup.comoup.com
You can’t be an You can’t be an expert without putting expert without putting in the time!in the time!
24
Continuing on with ID (Cont.) Continuing on with ID (Cont.)
BooksBooks Deke McClelland Deke McClelland
(2004). (2004). Adobe Adobe InDesign CS One-InDesign CS One-on-one.on-one. Sebastapol: Sebastapol: Deke Press/O’ReillyDeke Press/O’Reilly
Adobe, Classroom-Adobe, Classroom-in-a-book, (2004) in-a-book, (2004) Berkeley: Adobe Berkeley: Adobe Press/Peachpit Press/Peachpit PressPress
BooksBooks Deke McClelland Deke McClelland
(2004). (2004). Adobe Adobe InDesign CS One-InDesign CS One-on-one.on-one. Sebastapol: Sebastapol: Deke Press/O’ReillyDeke Press/O’Reilly
Adobe, Classroom-Adobe, Classroom-in-a-book, (2004) in-a-book, (2004) Berkeley: Adobe Berkeley: Adobe Press/Peachpit Press/Peachpit PressPress
25
Continuing on with ID (Cont.)Continuing on with ID (Cont.)
Computer Based Computer Based Training (CBT)Training (CBT) Total Training SeriesTotal Training Series Atomic LearningAtomic Learning
Classes $$$$$Classes $$$$$ Just Do It!Just Do It!
Use itUse it Teach itTeach it Support itSupport it
Computer Based Computer Based Training (CBT)Training (CBT) Total Training SeriesTotal Training Series Atomic LearningAtomic Learning
Classes $$$$$Classes $$$$$ Just Do It!Just Do It!
Use itUse it Teach itTeach it Support itSupport it
26
InDesign ReferencesInDesign References
The Book!The Book! Kvern, O. M., & Kvern, O. M., &
Blatner, D. (2004). Blatner, D. (2004). Real World Indesign Real World Indesign CS.CS. Berkeley: Berkeley: Peachpit PressPeachpit Press
Adobe web siteAdobe web site User to user forumsUser to user forums
SF Bay Area IDUGSF Bay Area IDUG Meets bi-monthlyMeets bi-monthly
The Book!The Book! Kvern, O. M., & Kvern, O. M., &
Blatner, D. (2004). Blatner, D. (2004). Real World Indesign Real World Indesign CS.CS. Berkeley: Berkeley: Peachpit PressPeachpit Press
Adobe web siteAdobe web site User to user forumsUser to user forums
SF Bay Area IDUGSF Bay Area IDUG Meets bi-monthlyMeets bi-monthly
27
InDesign ExcerciseInDesign Excercise
Please be sure you have handoutPlease be sure you have handoutUSE ID!!!USE ID!!!
Using the tool the only way to learn itUsing the tool the only way to learn it Consider taking on a projectConsider taking on a project Put in the time! (Volunteer?)Put in the time! (Volunteer?)
I hope you enjoyed this sessionI hope you enjoyed this session If you did not sign in, please do soIf you did not sign in, please do so Please don’t forget the comment pagesPlease don’t forget the comment pages
Please be sure you have handoutPlease be sure you have handoutUSE ID!!!USE ID!!!
Using the tool the only way to learn itUsing the tool the only way to learn it Consider taking on a projectConsider taking on a project Put in the time! (Volunteer?)Put in the time! (Volunteer?)
I hope you enjoyed this sessionI hope you enjoyed this session If you did not sign in, please do soIf you did not sign in, please do so Please don’t forget the comment pagesPlease don’t forget the comment pages
28
The EndThe End
Steve.sloan@sjsu.eduSteve.sloan@sjsu.edu(408) 924-2374(408) 924-2374
Steve.sloan@sjsu.eduSteve.sloan@sjsu.edu(408) 924-2374(408) 924-2374
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