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New master dotmailer Powerpoint deck1
2 Bridget Jones’s Guide to Data . | @SkipFidura @dotmailer
Verified Opt-in
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4 Bridget Jones’s Guide to Data . | @SkipFidura @dotmailer
Copywriting
5 Bridget Jones’s Guide to Data . | @SkipFidura @dotmailer
Weak Copy
Subject Lines
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Dress sale? Frock yeah!
ASOS
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What? This old thing?
Missguided
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Warning! Graphic Content!
Agent Provocateur
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12 | @SkipFidura @dotmailer
Conclusion
• Email is the most popular and best
performing marketing channel
• Great email marketing starts with good data
• No magpie marketing
13 Bridget Jones’s Guide to Data . | @SkipFidura @dotmailer
HTM Cover
Thanks
Find out more at www.dotmailer.comDownload Hitting the Mark at:
www. resources.dotmailer.com/reports/hitting-the-mark-2017/
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