New master dotmailer Powerpoint deck1

2 Bridget Jones’s Guide to Data . | @SkipFidura @dotmailer

Verified Opt-in

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4 Bridget Jones’s Guide to Data . | @SkipFidura @dotmailer

Copywriting

5 Bridget Jones’s Guide to Data . | @SkipFidura @dotmailer

Weak Copy

Subject Lines

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Dress sale? Frock yeah!

ASOS

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What? This old thing?

Missguided

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Warning! Graphic Content!

Agent Provocateur

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12 | @SkipFidura @dotmailer

Conclusion

• Email is the most popular and best

performing marketing channel

• Great email marketing starts with good data

• No magpie marketing

13 Bridget Jones’s Guide to Data . | @SkipFidura @dotmailer

HTM Cover

Thanks

Find out more at www.dotmailer.comDownload Hitting the Mark at:

www. resources.dotmailer.com/reports/hitting-the-mark-2017/