1 Learning By Observation Module 20. 2 3 Bandura’s Experiments Applications of Observational...

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Learning By Observation

Module 20

3

Bandura’s Experiments

Applications of Observational Learning

Learning by Observation Overview

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Learning by Observation

Higher animals, especially humans,

learn through observing and

imitating others.

The monkey on the right imitates the

monkey on the left in touching the pictures in a certain order to

obtain a reward.

© H

erb Terrace

©H

erb Terrace

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p. 244

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Mirror Neurons

Neuroscientists discovered mirror neurons in the brains of animals and humans that are active during observational learning. Neurons that shaped

civilization at TED 7:44

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2004

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Imitation Onset

Learning by observation begins early in life. This

14-month-old child imitates the adult on TV

in pulling a toy apart.

Children see, children do.

Mel

tzof

f, A

.N. (

1998

). I

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of te

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M. H

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Bandura's Experiments

Bandura's Bobo doll study (1961)

indicated that individuals (children)

learn through imitating others who receive rewards and

punishments.

General idea“People learn by

observing others.”

Cou

rtes

y of

Alb

ert B

andu

ra, S

tanf

ord

Uni

vers

ity

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Bandura Methodology

• You do not have to write this methodology, it will become clear when you see the clips of the research.

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Albert Bandura: Hypothesis

• Believed we learn through observation and imitation• Hypothesized that children would imitate aggressive

behavior they observed

=

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Bandura’s Methodology

• Children watched films of adults beating Bobo dolls• Three groups: aggression-rewarded, aggression-

punished, no consequences• Children went into rooms with toys

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Bandura’s Results

• Children in the aggression-punished group expressed the fewest aggressive behaviors toward the Bobo dolls

• Children in the other two groups expressed an equal number of aggressive behaviors and were more aggressive than children in the aggression-punished group

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MODELREWARDED

MODELPUNISHED

NOCONSEQUENCES

GIRLSBOYS

EFFECT OF OBSERVED CONSEQUENCE ON IMITATIVE BEHAVIOR

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Bandura’s Experiment Cont.

• Children then promised rewards for imitating the adult in the film

• Now, all three groups were equally aggressive

• Children had learned the aggressive behavior from the film, but those who saw the adults being punished were less likely to act aggressively

Viewing aggressive behavior

Rewards for imitation Aggressive behavior

+=

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Bandura’s Social Learning Theory

• Relates to effects of violence and other images on TV and in the movies

• Children imitate good and neutral behaviors as well as bad ones

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This series of photographs shows children observing and modeling aggressive behavior.

Albert Bandura’s Bobo Doll Experiment 5:03

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Applications of Observational Learning

Bandura’s studies show that antisocial

models (family, neighborhood or

TV) may have antisocial effects.

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Positive Observational Learning

Prosocial (positive, helpful) models may have prosocial effects.

Bob

Dae

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Television and Observational Learning

Gentile et al., (2004) shows that children in elementary school who are exposed to violent television, videos, and video

games express increased

aggression.

Ron

Cha

pple

/ Tax

i/ G

etty

Im

ages

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Modeling Violence

Research shows that viewing media violence leads to an increased expression of aggression.

Children modeling after pro wrestlers

Bob

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mm

rich/

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Imag

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orks

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Video games, a good side?

• The better that people got at Medal of Honor, the more their attention and memory skills outside the game skyrocketed.

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EXPLORING PSYCHOLOGY(7th Edition in Modules)

David Myers

PowerPoint SlidesAneeq Ahmad, Amy Jones

w Garber editsHenderson State

University

Worth Publishers, © 2008

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