1. ISV RED HAT JBOSS Independent software vendors an American software company engaged in providing...

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ISV PROGRAM GUIDERED HAT

Accelerate Your Success!

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TERMS TO NOTE OF

ISV

RED HAT

JBOSS

Independent software vendors

an American software company engaged in providing open software products to the enterprise community. Red Hat provides operating system platforms, middleware, applications, management products and support training and consulting services

an open-source Java EE-based application server

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Red Hat Partner Program-ISV Partner Track Red Hat and it’s partners works together to deliver superior

solutions to customers. The Red Hat Partner Program establishes the relationship

between Partners(Marketplace experts) and Red Hat.

Role of PartnerOur Partners plays an integral role in

Technology development Go-to-market strategy, and overall success

Why partner with us All Red Hat partners who have enrolled through the Red Hat

Partner Center have access to variety of benefits designed to assist Partners accelerate their success through their knowledge and use of Red Hat and JBoss technologies.

INTRODUCTION

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Red Hat ISV

PrograMGuide

B

E

C

D

ARed Hat Partner

Program

ISV Partner Track

ISV Program Track Benefits

Red Hat Partner Helpdesk ISV Program enrollment

ISV Partner ProgramRed Hat Program Structure

Membership LevelISV Track Specialization

Development/Technical Support

MarketingSales & Business Development

Membership ProcessRenewal

Contact PersonEmail

CONTENTS

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Multi-tiered, multi-track partner program designed to support solution providers and independent software vendors who resell and certify their solutions

Offers resources and to assist solution providers and ISVS to support and certify their applications

Provides access to a variety of baseline benefits available to assist the development of expertise via the Red Hat Partner Center

These benefits may include software subscriptions, marketing collateral and sales resources

RED HAT PARTNER PROGRAM

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PROGRAM TRACKS

SOLUTION PROVIDER (Reseller) – supports value added resellers, channel partners and consultants by offering business and technology services and expertise

INDEPENDENT SOFTWARE VENDORS TRACK – provides a bundle of benefits to ISVs to facilitate enhanced success in marketing/commercializing its technology solutions

RED HAT PARTNER PROGRAM STRUCTURE

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READY • Intended for all ISVs• Enables access to Red Hat Enterprise Linux and JBoss• Enables access to an array of marketing materials,

tools, and discounted developer support

ADVANCED • Intended for ISVs who make additional commitments to selling and marketing of Red Hat or JBoss solutions

PREMIER • Intended for market-leading global ISVs experienced in developing horizontal or vertical enterprise class applications

• Enjoy all benefits of the Ready and Advanced Tiers in addition to initiatives tailored to each partner’s needs

MEMBERSHIP LEVELS

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ISV TRACK SPECIALIZATION

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• Deliver resources and benefits that align with your business model and relationship with Red Hat

• Allows access to resources based on interests

• Includes sales and marketing collateral, training and certification offerings, and technical resources

ISV TRACK SPECIALIZATION

Platform Infrastructure

Red Hat Enterprise Linux PlatformsRed Hat Management Platforms

JBoss Middleware JBoss Enterprise Application PlatformJBoss Portal Platform, JBoss SOA PlatformJBoss Hibernate, JBPM, JBoss RulesJBoss Developer Studio

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• Access to important online Red Hat and JBoss information, along with guidance on doing business with Red Hat

• Delivers resources and benefits that will help you align with your business model and relationship with Red Hat

• Access to Red Hat knowledge-base through Red Hat Partner Center to research answers to technical product questions

• Access to the latest information about all Red Hat and JBoss products, services and campaigns

• Helps you train your sales team and to present solutions to your customers

ISV PROGRAM TRACK BENEFITS

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Software Ready Advanced

Developer Subscription – No Support Yes Yes

Developer Professional Support Subscription(4 CPU, 1 Named Contact, 2-day Response Time)

$ Discounted $ Discounted

Developer Enterprise Support(32 CPU, 2 Named Contacts, 4-hour Response Time)

Yes $ Discounted

NFR For Pre-Sales Opportunities Yes Yes

SOFTWARE BENEFITS

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DEVELOPER SUBSCRIPTION Granted access to not-for-resale demonstration

subscriptions to Red Hat and Jboss products and can only be used for development, training, testing, and end-user product demos

DEVELOPER SUPPORT PROFESSIONAL SUBSCRIPTIONProvides 1-contact, 2-business day SLA with Red Hat’s

Global Support Services team Includes an entitlement of up to 4 CPUs for all

NFR FOR PRE-SALES OPPORTUNITIESGranted access to not-for-resale demonstration

subscriptions to Red Hat and JBoss products for training, testing, and demonstration of potential customers

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DEVELOPER & TECHNICAL SUPPORT READY ADVANCED

Access to Professional Services (Technical Architects, Consulting)

$ Discounted $ Discounted

Access to APJ Partner Helpdesk via web and email

Yes Yes

Access to Global Learning Services $ Discounted $ Discounted

Discounted Attendance at Red Hat developer/user conferences

Eligible Eligible

Partner Center (ISV Resource Center access) Yes Yes

DEVELOPER & TECHNICAL SUPPORT BENEFITS

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ACCESS TO PROFESSIONAL SERVICES Able to request a technical architect or consultant for either

development or use in customer engagement Can book resources at a daily rate

ACCESS TO PARTNER HELPDESK Can contact Red Hat Partner Helpdesk during business hours for

questions regarding the program, opportunities or information on Red Hat products

DISCOUNTED ATTENDANCE AT DEVELOPER/USER CONFERENCES Eligible for attendance discounts at selected developer/user

conferences hosted by Red Hat

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ACCESS TO GLOBAL LEARNING SERVICES Eligible for discounts off current Red Hat’s pricelist of open

enrollment training classes Capable of purchasing Global Learning Services at a discount (as

specified in the country guide)

PARTNER CENTER Access to Partner Center, Red Hat’s online content repository and

partnership management tool Delivers a range of program, product, marketing and sales resources

designed for Red Hat partners Serves as primary source of information on products and campaigns Allows you to self-manage your company and individual

membership information

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MARKETING BENEFITS

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MARKETING SUPPORT READY ADVANCED

Promotion of partners reference architectures n/a Optional

Shared co-op marketing and market development funding

n/a Per business plan

Joint webinars, shared collateral n/a Per business plan

Exhibit presence at developer/user conferences $ $

Partner profile in solutions catalog Yes Yes

Success story support Yes Yes

Public relations announcement support n/a Yes

Access to partner center Yes Yes

Partner newsletter, blogs, mailing lists Yes Yes

Partner program logo usage Yes Yes

Partner certificate Yes Yes

ISV Partner Program Plaques n/a Yes

Sample Install Guides for ISV + Red Hat Software (RHEL only)

n/a yes

Red Hat Ready Application Logo usage (upon Self certification)

Yes Yes

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PROMOTION OF PARTNER’S REFERENCE ARCHITECTURES Can promote reference architectures on Partner Center extranet, a

one-stop access to Red Hat’s worldwide ecosystem of distributors, value0added reseller, integrators, consultants and trainers

SHARED CO-OP MARKETING & MARKET DEVELOPMENT FUNDING Eligible for market development funding for activities designed to

drive brand awareness, lead generation, and sales opportunities products according to their Business Plan

JOINT WEBINARS AND SHARED COLLATERAL Eligible for shared webinars, jointly promoted and delivered live,

online, or via recorded presentation Eligible for shared collateral (print or online) which promotes

integrated solutions

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EXHIBIT PRESENCE AT DEVELOPER/USER CONFERENCES Invite partners to participate through sponsorship, exhibit presence

and speaking opportunities

PARTNER PROFILE IN ISV SOLUTIONS CATALOG Provides access to ISV solutions catalog, an online directory of all

Red Hat and JBoss solutions, applications and products

SUCCESS STORY SUPPORT Can leverage customer success stories and use Red Hat to help

distribute the news of these successes

PUBLIC RELATIONS ANNOUNCEMENT SUPPORT Can seek public relations support for newsworthy activities ranging

from a supporting quote to active participation in the release to a joint release

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ACCESS TO PARTNER CENTER Eligible for access to Red Hat’s online content repository and

partnership management tool providing programs, products, marketing, and sales resources

PARTNER NEWSLETTERS, BLOGS, MAILING LISTS Learn the latest news about upcoming product releases, campaigns,

available resources, success stories and more

ISV PROGRAM LOGO USAGE Use of Red Hat ISV program logo according to level of expertise and

specialization to market their open source expertise and Red Hat relationship

PARTNER PROGRAM Use of ISV Program Certificate indicating level of participation to

market their open source expertise and relationship

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ISV PARTNER PROGRAM PLAQUE Receives a plaque indicating the partner level and specialization

used for open source expertise and relationship

SAMPLE INSTALL GUIDES FOR ISV + RED HAT SOFTWARE Able to submit implementation and tuning guides in Red Hat

templates and made available to visitors via solutions catalog

RED HAT SOFTWARE CATALOG GUIDELINES Encourage interoperability between applications on Red Hat

family of products and assures joint solutions of ISV applications running together with the applicable software

Doesn’t guarantee interoperability nor provide any support for third party applications

Red Hat reserves the right to change guidelines without notice and to determine whether the application appears in the catalog

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RED HAT SOFTWARE RED HAT ENTERPRISE LINUX

TECHNICAL GUIDELINES

• Applications should not modify, replace or recompile existing OS infrastructure

• Application vendor should not recommend to any customer that similar modifications to the Red Hat Linux Operating System be made as described above

• In the event of a customer support issue, Red Hat reserves the right to require removal of modifications

BUSINESS GUIDELINES

• Application vendor must confirm the specified version of Red Hat Enterprise Linux are supported platforms

• Agree to support its product generally on the target Red Hat Linux platform

• Must support substantive Kernel modifications as soon as commercially practicable

RED HAT REMARKS

• Red Hat Certified Logo • Red Hat Ready Partner Logo

RED HAT SOFTWARE

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RED HATENTERPRISE LINUX

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RED HAT SOFTWARE JBOSS APPLICATION PLATFORM

TECHNICAL GUIDELINES

• Applications should not modify, replace or recompile existing libraries shipped with JBoss applications

• Application vendor should not recommend to any customer that similar modifications to the JBoss applications be made as described above

• In the event of a customer support issue, Red Hat reserves the right to require removal of modifications

BUSINESS GUIDELINES

• Application vendor must confirm the specified version of JBoss products are supported platforms

• Agree to support its product generally on the target platforms • Support general bug and security errata as commercially

practicable after release of errata in Red Hat Network

RED HAT REMARKS

• JBoss Certified Application Logo

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JBOSS

APPLICATION PLATFORM

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RED HAT SOFTWARE JBOSS SOA ENTERPRISE PLATFORM

TECHNICAL GUIDELINES

• Applications should not modify, replace or recompile existing libraries shipped with JBoss applications

• Application vendor should not recommend to any customer that similar modifications to the JBoss applications be made as described above

• In the event of a customer support issue, Red Hat reserves the right to require removal of modifications

BUSINESS GUIDELINES

• Application vendor must confirm the specified version of JBoss products are supported platforms

• Agree to support its product generally on the target platforms • Support general bug and security errata as commercially

practicable after release of errata in Red Hat Network

RED HAT REMARKS

• JBoss Certified Application Logo

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JBOSS

SOA ENTERPRISE PLATFORM

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SALES AND DEVELOPMENT SUPPORT READY ADVANCED

Access to Partner Account Manager n/a Yes

Access to Sales College/ Sales Training Webinars

Yes Yes

Access to the Red Hat Center Of Excellence

n/a Yes(country specific)

Reseller Privileges Yes Yes

Access to Embedded Runtime Pricing (separate agreement needed)

n/a Optional

SALES & DEVELOPMENT BUSINESS

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ACCESS TO PARTNER ACCOUNT MANAGER Acts as a liaison point with Red Hat, conducts business planning and

assists Partner to make the most of the benefits

ACCESS TO RED HAT’S CENTER OF EXCELLENCE Offers a specific sales tool – Red Hat and Intel Centers of Excellence

designed to helps accelerate deployment of solutions

SALES COLLEGE, SALES TRAININGS AND WEBINARS Provides multiple resources to help increase overall knowledge of

JBoss and Red Hat products whether its product, sales or technical focused training

RESELLER PRIVILEGES If ISVs want to sell Red Hat products along with theirs, Red Hat

encourages them to buy from Red Hat business partners

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ISV PROGRAM TRACK REQUIREMENTSREADY ADVANCED

INFRASTRUCTURE JBOSS

ENROLLMENT

Complete Online Application Yes Yes Yes

Sign Partner Agreement With Applicable Addenda

Yes Yes Yes

Self-certify On RHEL And Jboss (Ready Application Program)

Yes Yes Yes

TECHNICAL SKILLS

Sample Install Guides For ISV + Red Hat Software (RHEL Only)

n/a Yes Yes

MARKETING

Public Customer References n/a Yes Yes

Business Plan n/a Yes Yes

Software Listing Criterion Yes Yes Yes

Annual Fee n/a Purchase of annual professional dev

support subscription – min 1

Purchase of annual professional dev

support subscription – min 1

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COMPLETE ONLINE APPLICATION – required to complete Red Hat ISV Program application including company profile and application details as outlined in Partner Center

SIGN PARTNER AGREEMENT WITH APPLICABLE ADDENDA – required to accept the terms of Red Hat ISV Partner agreement and must maintain compliance throughout their partnership

GENERAL RED HAT ISV PROGRAM TRACK REQUIREMENTS

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• RED HAT READY APPLICATION AGREEMENT – confirms general availability of software applications and willingness to support such application when deployed at our mutual customers. The software application that adheres to Listing Criteria is called a “Red Hat Ready Application”

• PUBLIC CUSTOMER REFERENCES – provide customer success story proposals wherein Red Hat will review and determine which ones to develop

• SAMPLE INSTALL GUIDES FOR ISV AND RED HAT SOFTWARE – submit implementation and tuning guides in Red Hat templates and made available to visitors via globe solutions catalog

ADVANCED LEVEL ISV PARTNERTRACK REQUIREMENTS

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• ANNUAL FEE – required to buy an annual Developer Professional Subscription and through this, partners receive incidents of technical support. As the agreement comes due for renewal, the annual participation fee is required

• RED HAT SOFTWARE CATALOG LISTING CRITERIA – agrees to maintain current product profiles in the Red Hat Software Catalog meanwhile maintaining an accurate information on Red Hat Product releases and languages supported

• TERRITORY – defined as the country of the partner’s primary address as submitted in the company profile and it applies regardless of membership level for specialization

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APPLICATION PROCESS1. Complete the application profile2. Accept the Red Hat Partner Agreement

If you prefer to sign a hard copy, you may print out the agreement, sign it and return to Red Hat according to instructions provided in the Partner Agreement

Note that partners in certain countries are required to return a signed copy of the agreement. Countries for which a “wet signature” is required is specified in the agreement

ISV PROGRAM ENROLLMENT

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MEMBERSHIP RENEWAL Red Hat Partner Program is for a 1-year term Maintaining good standing will be automatically renewed Advanced or Premier Partner membership level will renew their

current level if they met respective annual requirements Unable to meet annual requirements upon membership renewal

may be assigned a lower level of membership

PARTNER PROGRAM CHANGES Red Hat reserves the right to alter the program including all

tracks, membership levels and specializations Occasional corrections or updates may be required to assure

accuracy of the information Partners agree for being responsible for compliance with terms

of the Red Hat Program Guide and Agreement

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For questions regarding the Red Hat Program, partner opportunities or information on product portfolio during normal business hours, contact APJ partner helpdesk

Email: APAC-partner-helpdesk@redhat.com

RED HAT PARTNER HELPDESK

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TO WRAP THINGS UP

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RED HAT PARTNER PROGRAM

Provide superior solutions to customers

Offers resources to assist solution

providers

Access to benefits to assist in in developing

your expertise

Sales

Marketing

Developer

Software

Developer Subscription

Developer Professional

Support

BENEFITS:SPECIALIZATIONS

Infrastructure

Middleware

Virtualization

Red Hat Enterprise Linux

JBoss SOA Enterprise Platform

JBoss Application

Platform

Multi-tiered multi-track partner program

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Red Hat Ready Partner

Program Tracks:Solution Provider (Reseller)

Independent Software Vendors

Highest level of visibility at Red Hat and in the marketplace

Access to marketing collateral, tools and software

Enjoy enhanced benefits plus access to additional resources

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What are the types of licenses available?

Since Red Hat delivers software and services via a subscription, there are no license or upgrade fees.

Question Forums

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Who should select which type of subscription

• Red Hat are for those organization who wants to get get a robust, scalable, and flexible IT application platform that meets your performance, security, and budgetary goals, you get access to world-class expertise and a culture of innovation and collaboration that will support you throughout your entire infrastructure life cycle.

• Jboss are for organizations that seek the advantages of open source software while also requiring the stability, manageability, and support traditionally found with proprietary software.

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What are the differences between each

• A Red Hat subscription provides an enterprise-class application platform that evolves with your business. It allows you to leverage the unique and leading position Red Hat has in the open source development community, as well as our strong industry relationships.

• JBoss Enterprise Middleware integrates software components from many different open source communities, such as the JBoss Community, Apache Software Foundation, and the Eclipse Foundation, and transforms them into a finite and manageable set of robust, fully tested, integrated and supported middleware platforms that together offer a middleware reference architecture for today’s enterprise.

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What is the cost?

• Since Red Hat delivers software and services via a subscription, there are no license or upgrade fees. Neither does Red Hat charge additional maintenance fees, per incident support fees, or user access fees. Simply maintain one active subscription per resource running Red Hat software to take advantage of the value we provide.

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Softwares and hardwares involved in each license?

Red Hat: (a) Red Hat Enterprise Linux (b) Red Hat Enterprise Virtualization

JBoss: (a) JBoss Application Platform (b)JBoss SOA Enterprise Platform (c) JBoss Enterprise Middleware

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Thank YouHave a Nice Day