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15 - 16 November / Jakarta
#DMINDONESIA
DIGITAL MARKETING ASIA 2018
LEADING DIGITAL TRENDS.
FUTURE-PROOFING STRATEGIES.
UNRIVALLED NETWORKING OPPORTUNITIES.
The evolution of marketing in the past decade alone has been remarkable.
The billboard, television and email campaigns of yesteryear have transformed into in-app messages, chatbots and social memes; and it seems like more channels will be introduced, especially upon the introduction of voice-activated technology.
The proliferation of touch-points, however, gives way to an increasingly fragmented customer journey. Effectively utilising these new channels and capabilities to drive business value seems to have gotten lost in the shuffle and is an area where many brands have fallen short.
This year, Digital Marketing Asia, Indonesia edition wants you to get creative with your marketing efforts. Hear from leading industry practitioners and thought-leaders as they share no-nonsense strategies to achieving omni-channel relevance – to ensure you truly meet your customers where they are, serve the right type of information at key moments that matter, and finally, nudge them towards making a purchasing decision.
DIGITAL MARKETING ASIA 2018
WHY YOU SHOULD ATTEND
1MEET & HEAR FROM THE INDUSTRY’S BEST
Learn and be inspired by accomplished
speakers and industry experts who bring
broad experiences and perspectives from the
digital and ad space.
2REFRESH YOUR STRATEGIES
Keep up with the rapidly evolving field of
digital marketing and discover the reinvigorate
your digital marketing strategies via case
studies and presentations.
3DESIGNED TO ENCOURAGE
CONVERSATION AND DEBATE
The interactive Q&A sessions and panel
discussions encourage your active
participation. Come prepared with your
burning questions!
4DEDICATED NETWORKING SESSIONS
Best platform to network with over 150
high-profile attendees and industry peers and
explore new partnership opportunities
DIGITAL MARKETING ASIA 2018
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9% 35% 47% 9%
Consumer ProductTravel Financial ServicesRetailHospitality HotelsMarketing Agencies and Media
Business ServicesIT TelecomsProperty ConstructionHealthcare PharmaMotor VehiclesIndustrial Products
Service
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Logistics Services
Hospitality F&B
Government
Education
Consumer ProductTravel Financial ServicesRetailHospitality HotelsMarketing Agencies and Media
Business ServicesIT TelecomsProperty ConstructionHealthcare PharmaMotor VehiclesIndustrial Products
Service
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Logistics Services
Hospitality F&B
Government
Education
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WHO YOU WILL MEET
INDUSTRIES
SENIORITY
DIGITAL MARKETING ASIA 2018
SETIAJIHead of Jakarta Smart CityDepartment of Communication, Informatics & Statistics, Jakarta Capital City Government
VJ ANANDSenior Vice President of Creative / Executive Creative DirectorGO-JEK
ANDREAS KURNIAWANExecutive Vice President , Digital TransformationOCBC NISP
HENDRA YUNIARTOGeneral Manager, MarketingPT Fast Food Indonesia
ARNOLD SEBASTIAN EGGFounderTokobagus (now OLX Indonesia)
INDRA YONATHANCo-Founder & Country HeadShopBack Indonesia
HARYATI ‘FEY’ LAWIDJAJAExecutive Vice President & Digital Banking Marketing HeadBank Tabungan Pensiunan Nasional
WILLY APRIANDOVice President of Marketing, Consumer Banking GroupDBS Indonesia
PUNGKAS RIANDIKACorporate Head of Digital MarketingKawan Lama Retail
YEW WAI KONGCountry General ManagerFave Indonesia
DINESH SINGHMembership DirectorNational University of Singapore Society
MARLIN R SIAHAANIndonesia Country ManagerWaze
OUR SPEAKERS
DIGITAL MARKETING ASIA 2018
IKE NOORHAYATI HAMDANHead of MarketingRumah.com
RIVA SINJALHead of eCommerceKino Indonesia
DUARDI PRIHANDIKOHead of Digital MarketingBank Central Asia
RUBIN SUARDIPrincipal PartnerMindshare
ANDREAS CHRISTIADICountry HeadVML Y&R Indonesia
RONNY W SUGIADHAHead of GrowthGDP Venture
GREGORY MARCHANDCo-founder & ChairmanAdroady
STEVE SOEYANTOHead of Innovation & FinTechUnited Overseas Bank (UOB) Indonesia
SAMRAT SENGUPTARegional eCommerce Strategy Head, APACPublicis Media
OUR SPEAKERS
DIGITAL MARKETING ASIA 2018
AGENDADAY 1: 15 NOVEMBER
8.00 am Registration
9.00 am Welcome and opening remarks
9.10 am
Jakarta Smart City: Paving the way to a digital future
• An overview of Jakarta Smart City, its startup landscape and key enablers.
• Building a digital ecosystem for innovation and growth: New opportunities for marketers
and entrepreneurs.
• Steps towards becoming the next technology hub.
Speaker: Setiaji, Head of Jakarta Smart City, Department of Communication, Informatics & Statistics, Jakarta Capital City Government
9.50 am
The race to dethrone cash as king of payments
• The surge in digital payments: e-wallets versus e-banking versus credit cards.
• Meeting the needs of every imaginable consumer scenario: Why your customers may
prefer cashless payments.
• Enabling mobile wallet payments: The opportunities and concerns for merchants.
Speaker: Yew Wai Kong, Country General Manager, Fave Indonesia
10.30 am Morning networking break
10.50 am
Taking location data to the next level
• Refine and match content to searcher hyper-local intent.
• Beyond hyper-local marketing and geo-fencing, how can location data be used to build
historical audience and behaviour profiles?
• How mobile-location data powers smarter out-of-home and geo-targeted ads.
Speaker: Marlin R Siahaan, Indonesia Country Manager, Waze
11.30 am
Digital-out-of-home (DOOH): The new kid on the block
• Reaching the hyper-connected urban audiences with real-time, contextual and data-
driven advertising.
• Customised DOOH campaigns: From “one-for-all” to “one-to-one” personalisation.
• How DOOH serves as invaluable data collection points for brands.
Speaker: Gregory Marchand, Co-founder & Chairman, Adroady
12.10 pm Networking lunch
DIGITAL MARKETING ASIA 2018
1.10pm
Panel Discussion: Digital marketing – more data-driven and measurable
• In what ways can data and analytics still transform marketing? What hurdles remain
• How can AI and machine learning enhance your digital marketing strategy, and how to get
them off the ground?
• How do you know if you are looking at the best marketing metrics?
Moderator & Panelists:
Willy Apriando, Vice President of Marketing, Consumer Banking Group, DBS Indonesia
Ike Noorhayati Hamdan, Head of Marketing, Rumah.com
1.50pm
Let’s chat about chatbots
• Aligning your chatbot with your business goals and customers’ needs.
• Chatbot journey mapping: How to create a chatbot decision tree.
• Natural language processing capability as a key differentiator.
Speaker: Haryati ‘Fey’ Lawidjaja, Executive Vice President & Digital Banking Marketing Head, Bank Tabungan Pensiunan Nasional
2.30 pm
The next level of creativityHow to think smart?Mixing data and creativity to create impact.Finding and solving business gaps with creativity.Embedding creativity into the product.
Speaker: VJ Anand, Senior Vice President of Creative / Executive Creative Director, GO-JEK
3.10 pm Afternoon networking break
3.30 pm
A new age of influence: The rise of the micro-influencer
• Why micro-influencers? Who are they?
• The law of diminishing returns: Big follower numbers don't mean big conversions.
• Finding the right fit for your purpose.
4:10 pm
Ready thy thumbs – the messaging app marketing revolution is here• Embracing social commerce – commerce activities mediated by social media.• Popular methods that brands are using to interact and reach out to a bigger audience on
messaging apps.• Messaging app marketing taboos: Know your dos and don'ts.
Speakers:
Duardi Prihandiko, Head of Digital Marketing, Bank Central Asia
Andreas Christiadi, Country Head, VML Y&R Indonesia
4:50 pm Closing remarks
5:00 pm End of day 1
AGENDA
NETWORK WITH MORE THAN 200 MARKETERS ! BRING YOUR TEAM FOR ADDITIONAL DISCOUNTS
DIGITAL MARKETING ASIA 2018
AGENDADAY 2: 16 NOVEMBER
8.00 am Registration
9.00 am Welcome and opening remarks
9.10 am
The phases of digital transformation• What are the principles behind digital evolution that remain constant?• How to leverage technology to change how the business operates, top to bottom, today
and in the future?• How to win digital transformation buy-in?• There’s no end state in digital transformation: Gaining the agility to continuously evolve.
Speaker: Pungkas Riandika, Corporate Head of Digital Marketing, Kawan Lama Retail
9.50 am
What comes after digital transformation?• As digital transformation strategies mature, what's next to help usher a new wave of
competitive advantage?• How to sustain a cutting-edge digital strategy to stay relevant?
Speaker: Andreas Kurniawan, Executive Vice President , Digital Transformation, OCBC NISP
10.30 am Morning networking break
10.50 am
Digital studio:Join industry experts to dissect persistently recurring digital marketing issues in this one-hour long segment – with the incorporation of group activities, open discussion and simulations. The interactivity nature of this session will leave you ignited with interest and ready to keep the conversations going well right through the break.
12.10 am Networking lunch
1:10PM
Panel Discussion: Adapt, innovate, transform• The biggest barriers to transforming an organisation to a digital future.• Getting buy-in for new digital transformation programmes.• How to adapt and innovate with the speed and nimbleness of a startup?• How to reinvent yourself in a digitally disrupted world?
Moderator & Panelists:
Arnold Sebastian Egg, Founder, Tokobagus (now OLX Indonesia)
Steve Soeyanto, Head of Innovation & FinTech, United Overseas Bank (UOB) Indonesia
Indra Yonathan, Co-Founder & Country Head, ShopBack Indonesia
DIGITAL MARKETING ASIA 2018
1.50 pm
Gamification: Marketing with fun!
• Why gamification works?
• Evaluate how gamification fits within your larger marketing strategy?
• Getting started: A strategic approach to gamify your marketing.
Speakers: Hendra Yuniarto, General Manager, Marketing, PT Fast Food Indonesia
2.30 pm
Generate 12X superscription revenue in 3 months – an end-to-end digital marketing plan that converts• Tactical pricing strategy: Aligning pricing with digital marketing campaigns.• Campaign strategy: Adaptation, penetration and segmentation.• Conversion optimization through social and direct email automation.• Tinkering in real time for sustainable results.
Speaker: Dinesh Singh, Membership Director, National University of Singapore Society
3.10 pm Afternoon networking break
3.30 pm
Rethink email marketing: It’s not dead, but it is different• Emerging email and marketing automation trends you must know.• Winning the inbox: How advanced targeting, automation and personalisation create better
email experiences.• The advent of interactive emails that brings a transformative array of fresh possibilities.
Speaker: Riva Sinjal, Head of E-commerce, Kino Indonesia
4.10 pm
The rise of social commerce• The advent of social commerce, and how information and communication platforms are
getting into the transaction business.• What e-retailers are doing to tackle the competition from the likes of Instagram and
Facebook.• What should brands do to jump on the m-commerce and social bandwagon, and convert
branding dollars to actual sales?
Speaker: Samrat Sengupta, Regional eCommerce Strategy Head, APAC, Publicis Media
4.50 pm Closing remarks
5.00 pm End of day 2
AGENDA
BOOK YOUR TICKETS TODAY !
DIGITAL MARKETING ASIA 2018
REGISTRATION
PACKAGES STANDARD
I AM A CLIENT-SIDE MARKETER USD 399
MY COMPANY OFFERS MARKETING RELATED SERVICES USD 499
GET IN TOUCH WITH US
Dzulfiqar Rohim Project Manager
Tel: +65 6423 0329 Mobile: +65 9678 9958 Email: dzulfiqarr@marketing-interactive.com
Daing HazranProject Manager
Tel: +65 6423 0329 Mobile: +65 9186 9324 Email: hazrand@marketing-interactive.com
If you are all ready to register online, here’s the link: https://www.marketing-interactive.com/digital-marketing/id/register/
DIGITAL MARKETING ASIA 2018
GOLD SPONSORS
EXHIBITORS
EVENT SPONSOR
SPONSORS & PARTNERS
For sponsorship & advertising opportunities, contact :
Chua Soon TzerRegional Director, SEA
Tel: +65 6423 0329 Mobile: +65 9066 0353 Email: soontzerc@marketing-interactive.com
DIGITAL MARKETING ASIA 2018
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