Reasons to Write: PURPOSE Inform Entertain Explain Persuade

Identify the Elements

Reasons to Write:PURPOSE

Inform Entertain Explain Persuade

Identify the Elements

Reasons to Write:PURPOSE

Persuade Fill a Need

Meet a Desire

How to Persuade

The Basic Human Needs:

How to Persuade

The Basic Human Needs:Food

How to Persuade

The Basic Human Needs:Food

Shelter

How to Persuade

The Basic Human Needs:Food

ShelterClothes

How to Persuade

The Basic Human Needs:Food

ShelterClothesSecurity

How to Persuade

The Basic Human Needs:Food

ShelterClothesSecurity

LOVE

How to Persuade

The Basic Desires are:

How to Persuade

The Basic Desires are:The Seven Deadly Sins

Lust

How to Persuade

The Basic Desires are:The Seven Deadly Sins

LustGreed

How to Persuade

The Basic Desires are:The Seven Deadly Sins

LustGreedEnvy

How to Persuade

The Basic Desires are:The Seven Deadly Sins

LustGreedEnvySloth

How to Persuade

The Basic Desires are:The Seven Deadly Sins

LustGreedEnvySlothPride

How to Persuade

The Basic Desires are:The Seven Deadly Sins

LustGreedEnvySlothPride

Gluttony

How to Persuade

The Basic Desires are:The Seven Deadly Sins

LustGreedEnvySlothPride

GluttonyWrath

How to Persuade

The Basic Desires are:The Seven Deadly

SinsLust

GreedEnvySlothPride

GluttonyWrath

Your Basic Needs: Food

How to Persuade

The Basic Desires are:The Seven Deadly

SinsLust

GreedEnvySlothPride

GluttonyWrath

Your Basic Needs: Food Shelter

How to Persuade

The Basic Desires are:The Seven Deadly

SinsLust

GreedEnvySlothPride

GluttonyWrath

Your Basic Needs: Food Shelter Clothes

How to Persuade

The Basic Desires are:The Seven Deadly

SinsLust

GreedEnvySlothPride

GluttonyWrath

Your Basic Needs: Food Shelter Clothes Security

How to Persuade

The Basic Desires are:The Seven Deadly

SinsLust

GreedEnvySlothPride

GluttonyWrath

Your Basic Needs: Food Shelter Clothes Security Love

Maslow’s Heirarchy of Need

The most fundamental and basic four layers of the pyramid contain what Maslow called "deficiency needs" or "d-needs": esteem, friendship and love, security, and physical needs. If these "deficiency needs" are not met – with the exception of the most fundamental (physiological) need – there may not be a physical indication, but the individual will feel anxious and tense. Maslow's theory suggests that the most basic level of needs must be met before the individual will strongly desire (or focus motivation upon) the secondary or higher level needs.

'It is quite true that man lives by bread alone — when there is no bread. But what happens to man’s desires when there is plenty of bread and when his belly is chronically filled?At once other (and “higher”) needs emerge and these, rather than physiological hungers, dominate the organism. And when these in turn are satisfied, again new (and still “higher”) needs emerge and so on. This is what we mean by saying that the basic human needs are organized into a hierarchy of relative prepotency'. (Maslow, 1943, p. 375)

How to Persuade

Meet one of the Basic DesiresAnd you will get buyer’s

attention

How to Persuade

What Desires do the following ads attack?

Cleveland Commission member Norman Krumholz called James' image on the mural "terribly negative."

James' grim visage and hardened stance play to a stereotype of young, urban black men as menacing and aggressive, a city design-review official said Thursday.

Stanley Miller, executive director of the Cleveland NAACP, said in an interview Friday that the James mural bothered him.

"The media depict [African-Americans] in a more aggressive, forceful, athletic -- combative, if you will -- position," Miller said. "The biggest challenge I have with boys is to build their understanding that there's more to achieve than being a football player, basketball player or rap star."