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Identify the Elements Reasons to Write: PURPOSE Inform Entertain Explain Persuade

Reasons to Write: PURPOSE Inform Entertain Explain Persuade

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Page 1: Reasons to Write: PURPOSE  Inform  Entertain  Explain  Persuade

Identify the Elements

Reasons to Write:PURPOSE

Inform Entertain Explain Persuade

Page 2: Reasons to Write: PURPOSE  Inform  Entertain  Explain  Persuade

Identify the Elements

Reasons to Write:PURPOSE

Persuade Fill a Need

Meet a Desire

Page 3: Reasons to Write: PURPOSE  Inform  Entertain  Explain  Persuade

How to Persuade

The Basic Human Needs:

Page 4: Reasons to Write: PURPOSE  Inform  Entertain  Explain  Persuade

How to Persuade

The Basic Human Needs:Food

Page 5: Reasons to Write: PURPOSE  Inform  Entertain  Explain  Persuade

How to Persuade

The Basic Human Needs:Food

Shelter

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How to Persuade

The Basic Human Needs:Food

ShelterClothes

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How to Persuade

The Basic Human Needs:Food

ShelterClothesSecurity

Page 8: Reasons to Write: PURPOSE  Inform  Entertain  Explain  Persuade

How to Persuade

The Basic Human Needs:Food

ShelterClothesSecurity

LOVE

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How to Persuade

The Basic Desires are:

Page 10: Reasons to Write: PURPOSE  Inform  Entertain  Explain  Persuade

How to Persuade

The Basic Desires are:The Seven Deadly Sins

Lust

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How to Persuade

The Basic Desires are:The Seven Deadly Sins

LustGreed

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How to Persuade

The Basic Desires are:The Seven Deadly Sins

LustGreedEnvy

Page 13: Reasons to Write: PURPOSE  Inform  Entertain  Explain  Persuade

How to Persuade

The Basic Desires are:The Seven Deadly Sins

LustGreedEnvySloth

Page 14: Reasons to Write: PURPOSE  Inform  Entertain  Explain  Persuade

How to Persuade

The Basic Desires are:The Seven Deadly Sins

LustGreedEnvySlothPride

Page 15: Reasons to Write: PURPOSE  Inform  Entertain  Explain  Persuade

How to Persuade

The Basic Desires are:The Seven Deadly Sins

LustGreedEnvySlothPride

Gluttony

Page 16: Reasons to Write: PURPOSE  Inform  Entertain  Explain  Persuade

How to Persuade

The Basic Desires are:The Seven Deadly Sins

LustGreedEnvySlothPride

GluttonyWrath

Page 17: Reasons to Write: PURPOSE  Inform  Entertain  Explain  Persuade

How to Persuade

The Basic Desires are:The Seven Deadly

SinsLust

GreedEnvySlothPride

GluttonyWrath

Your Basic Needs: Food

Page 18: Reasons to Write: PURPOSE  Inform  Entertain  Explain  Persuade

How to Persuade

The Basic Desires are:The Seven Deadly

SinsLust

GreedEnvySlothPride

GluttonyWrath

Your Basic Needs: Food Shelter

Page 19: Reasons to Write: PURPOSE  Inform  Entertain  Explain  Persuade

How to Persuade

The Basic Desires are:The Seven Deadly

SinsLust

GreedEnvySlothPride

GluttonyWrath

Your Basic Needs: Food Shelter Clothes

Page 20: Reasons to Write: PURPOSE  Inform  Entertain  Explain  Persuade

How to Persuade

The Basic Desires are:The Seven Deadly

SinsLust

GreedEnvySlothPride

GluttonyWrath

Your Basic Needs: Food Shelter Clothes Security

Page 21: Reasons to Write: PURPOSE  Inform  Entertain  Explain  Persuade

How to Persuade

The Basic Desires are:The Seven Deadly

SinsLust

GreedEnvySlothPride

GluttonyWrath

Your Basic Needs: Food Shelter Clothes Security Love

Page 22: Reasons to Write: PURPOSE  Inform  Entertain  Explain  Persuade

Maslow’s Heirarchy of Need

Page 23: Reasons to Write: PURPOSE  Inform  Entertain  Explain  Persuade

The most fundamental and basic four layers of the pyramid contain what Maslow called "deficiency needs" or "d-needs": esteem, friendship and love, security, and physical needs. If these "deficiency needs" are not met – with the exception of the most fundamental (physiological) need – there may not be a physical indication, but the individual will feel anxious and tense. Maslow's theory suggests that the most basic level of needs must be met before the individual will strongly desire (or focus motivation upon) the secondary or higher level needs.

Page 24: Reasons to Write: PURPOSE  Inform  Entertain  Explain  Persuade

'It is quite true that man lives by bread alone — when there is no bread. But what happens to man’s desires when there is plenty of bread and when his belly is chronically filled?At once other (and “higher”) needs emerge and these, rather than physiological hungers, dominate the organism. And when these in turn are satisfied, again new (and still “higher”) needs emerge and so on. This is what we mean by saying that the basic human needs are organized into a hierarchy of relative prepotency'. (Maslow, 1943, p. 375)

Page 25: Reasons to Write: PURPOSE  Inform  Entertain  Explain  Persuade

How to Persuade

Meet one of the Basic DesiresAnd you will get buyer’s

attention

Page 26: Reasons to Write: PURPOSE  Inform  Entertain  Explain  Persuade

How to Persuade

What Desires do the following ads attack?

Page 27: Reasons to Write: PURPOSE  Inform  Entertain  Explain  Persuade
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Page 29: Reasons to Write: PURPOSE  Inform  Entertain  Explain  Persuade

Cleveland Commission member Norman Krumholz called James' image on the mural "terribly negative."

James' grim visage and hardened stance play to a stereotype of young, urban black men as menacing and aggressive, a city design-review official said Thursday.

Page 30: Reasons to Write: PURPOSE  Inform  Entertain  Explain  Persuade

Stanley Miller, executive director of the Cleveland NAACP, said in an interview Friday that the James mural bothered him.

"The media depict [African-Americans] in a more aggressive, forceful, athletic -- combative, if you will -- position," Miller said. "The biggest challenge I have with boys is to build their understanding that there's more to achieve than being a football player, basketball player or rap star."

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