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Sam An Victoria Inoue
Objective: Getting people across the world to close the tap when they are brushing their teeth in the morning and night.
Challenge: Creating an impactful message that can help reminding them why they should close the tap when brushing their teeth.
Solution: Distributing our message across the world with the help of Colgate, the highest selling toothpaste in the world, in order to reach as many people as possible.
HOW?
A special water-sensitive white paper will be included in Colgate toothpaste boxes with nothing but a call to action for people to act on: putting it under the tap while brushing their teeth.
When the paper comes comes in contact with water, this message will appear.
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