Wegmans Veggie Jazz Fest Planning

Xerox Rochester International Jazz Fest

CHALLENGE

Leverage Wegmans Jazz Fest sponsorship, and make veggies fun for festival goers.

STRATEGY

1. Provide an oasis.

2. Give partners a voice.

3. Sample the goods.

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A place for Wegmans, their local farm partners and festival goers to come together, relax and rediscover the

pleasure of veggies at Rochester Jazz Fest.

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Pop-up high tunnel lounges throughout the festival will provide veggie centric experiences and a place for people to ‘veg out

and charge up’ within an Eden-like vegetable garden.

1. Provide an Oasis:

Give people a chance to escape the chaos and enjoy a relaxing atmosphere. Festival goers are enticed by inviting lounge furniture and fresh organic vegetables. Misters and charging stations give people a delightful opportunity to recharge and refresh.

2. Give partners a voice:

Wegman’s local partner farms showcase their organic specialties, connect to the community, and provide fresh organic vegetables for sampling and display.

3. Sample the goods:

Highlight Wegmans’ world class chefs at interactive sampling stations: mini-veggie kabobs, fresh vegetable juices, and veggie sushi.

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Just step through the misters at the entrance of the high tunnel, and enter relaxing vegetable garden.

Join Wegmans and local partner farms in the

Veg Out Lounge!

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Veg out with friends in communal hanging chairs

and lounge furniture.

Charge up together with refreshing fresh vegetable

samplings, and our vegetable powered phone charging

stations.