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Week 1 (of 6) notes from Visual Communication and Typography. How to ID a problem & an introduction to SWOT Analysis.
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VISCOM01Visual Communication & Typography: The root of problem solving.
VC01 | 2013 | Bradford M. Wason | brad@23rd5th.com
What you’ll learn in this class:
1. How to spot a problem.
2. Build a process to solve problems.
3. Learn to live in the details.
VC01 | 2013 | Bradford M. Wason | brad@23rd5th.com
What you’ll do in this class:
1. Learn to appreciate minutia & your surroundings.
2. Define how you work as a creative.
3. Create something you can be proud of.
I’m a designer, dog trainer, cyclist, spin instructor, craft beer drinker, traveler and problem solver.
VC01 | 2013 | Bradford M. Wason | brad@23rd5th.com
STARTHERE.
VC01 | 2013 | Bradford M. Wason | brad@23rd5th.com
What’s the problem?
VC01 | 2013 | Bradford M. Wason | brad@23rd5th.com
Create...a poster, a logo, a book, an app, a website, etc.
Thats not your problem, it’s only a vehicle to deliver your solution to someone else.
Your real problem is the one you haven’t discovered yet.
VC01 | 2013 | Bradford M. Wason | brad@23rd5th.com
ID
In your project, you’re going to identify both small and large problems from the outset and along the way. Here’s some thoughts on how to identify them.
VC01 | 2013 | Bradford M. Wason | brad@23rd5th.com
What do you [your client,etc.] want to accomplish?
Make a list.
VC01 | 2013 | Bradford M. Wason | brad@23rd5th.com
Let’s look at your list. And try to identify just one thing you want to accomplish first.
Example: Concert Poster – To Buy Tickets
VC01 | 2013 | Bradford M. Wason | brad@23rd5th.com
Okay, so what do you need to be able to accomplish this task?
1. How do you buy a ticket?2. What is the ticket for?
VC01 | 2013 | Bradford M. Wason | brad@23rd5th.com
BUY TODAY!Visit phish.com/tickets
Phish Tickets
Does this information solve the problem? Maybe.
But does it satisfy what your user is going to want?
1. How much does the ticket cost?2. Where is it? 3. When does it go on sale?
VC01 | 2013 | Bradford M. Wason | brad@23rd5th.com
PHISH LIVE!Visit phish.com/tickets
May 15, 2013 | Philadelphia, PA | $50
Does the solution solve your problem?
Test your hypothesis
VC01 | 2013 | Bradford M. Wason | brad@23rd5th.com
SWOT
StrengthWeaknessOpportunityThreat
Strength: What is unique?
VC01 | 2013 | Bradford M. Wason | brad@23rd5th.com
Weakness: What could you lose?
VC01 | 2013 | Bradford M. Wason | brad@23rd5th.com
Opportunity: What is to gain?
VC01 | 2013 | Bradford M. Wason | brad@23rd5th.com
Threat: What is the obstacle?
VC01 | 2013 | Bradford M. Wason | brad@23rd5th.com
QUESTION.
VC01 | 2013 | Bradford M. Wason | brad@23rd5th.com
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