Vc wk1

VISCOM01Visual Communication & Typography: The root of problem solving.

VC01 | 2013 | Bradford M. Wason | [email protected]

What you’ll learn in this class:

1. How to spot a problem.

2. Build a process to solve problems.

3. Learn to live in the details.


What you’ll do in this class:

1. Learn to appreciate minutia & your surroundings.

2. Define how you work as a creative.

3. Create something you can be proud of.

I’m a designer, dog trainer, cyclist, spin instructor, craft beer drinker, traveler and problem solver.


STARTHERE.


What’s the problem?


Create...a poster, a logo, a book, an app, a website, etc.

Thats not your problem, it’s only a vehicle to deliver your solution to someone else.

Your real problem is the one you haven’t discovered yet.


ID

In your project, you’re going to identify both small and large problems from the outset and along the way. Here’s some thoughts on how to identify them.


What do you [your client,etc.] want to accomplish?

Make a list.


Let’s look at your list. And try to identify just one thing you want to accomplish first.

Example: Concert Poster – To Buy Tickets


Okay, so what do you need to be able to accomplish this task?

1. How do you buy a ticket?2. What is the ticket for?


BUY TODAY!Visit phish.com/tickets

Phish Tickets

Does this information solve the problem? Maybe.

But does it satisfy what your user is going to want?

1. How much does the ticket cost?2. Where is it? 3. When does it go on sale?


PHISH LIVE!Visit phish.com/tickets

May 15, 2013 | Philadelphia, PA | $50

Does the solution solve your problem?

Test your hypothesis


SWOT

StrengthWeaknessOpportunityThreat

Strength: What is unique?


Weakness: What could you lose?


Opportunity: What is to gain?


Threat: What is the obstacle?


QUESTION.


Design

Vc wk1