Capitalize on proven popularity, stories, characters
and environments
Why IP?
• Capitalize on proven popularity, stories and characters
Why IP?
• Capitalize on proven popularity, stories and characters
Why IP?
Instant recognition and credibility - public, investors and industry
Instant recognition and credibility - public, investors and industry
Why IP?
Can instantly fill in a gap with desired target market
Why IP?
Why IP?
Can provide short-term and long-term boost in attendance
Why IP?
Valuable marketing and PR
Challenges in Working with IP
Challenges in Working with IP
Balancing IP and client (desires, budgets, approvals)
Issues that arise when you create the attraction.
• Balancing IP and client desires, approvals and budgets
Challenges in Working with IP
Sensitivity toward translating 3D characters, environments
picture of harry potter details
Challenges in Working with IP
Lack of usable design assets
Issues that arise when you create the attraction.
woods on phone
Challenges in Working with IP
Changing IP Assets
Challenges in Working with IP
Lifespan of IP
current
Benefits of Working with IP
• Capitalize on proven popularity, stories, characters and environments• Instant recognition and credibility• Can instantly fill in a gap with desired target market• Can provide short-term and long-term boost in attendance• Valuable marketing and PR
Challenges In Working with IP
• Sensitivity toward translating 3D characters, environments• Lack of usable design assets • Changing IP Assets• Lifespan of IP