See What I Mean: The Language of the Body

See What I Mean The Language of the Body

Brad Nunnally UX Solution Architect | Perficient XD @bnunnally SxSW 2015

@bnunnally SxSW 2015

Gone Hollywood

Glimpse The Soul

State of Mind

Albert Mehrabian found that the total impact of a message is about 7 percent verbal (words only)

and 38 percent vocal

(including tone, inflection, and other sounds) and

55 percent nonverbal.

A Reflection of Self

Express Feelings

Decisions

SCIENCE shows that a decision is made up to 7 seconds before the decision has been verbally communicated.

Predictions

Why Should Designers Care?

Seeing Signals

‣ Allows you to ask smarter questions

‣ Aware of sensitive topics

‣ Predicting when you might risk breaking trust

Collaboration

Present Yourself

Bad News…

Disagreement…

Agreement

Voiceless Participants

What are the signs?

Openness

Trust & Acceptance‣ Acceptance of an idea or

person

‣ Signal of openness and trustworthiness

‣ Offering up something

Presenting Core‣ Feeling Safe & Secure

‣ Making presences feel known

‣ Showing excitement

Confidence

‣ Confidence in oneself

‣ Standing one’s ground

‣ Increasing Personal Space

Closed Off

Aggressiveness

‣ Seeking Dominance or Control

‣ Seeking Resolution

‣ Uncomfortable

Defensive

‣ Attempting to reassure oneself

‣ Protecting their “core”

‣ Feels threatened

‣ Disagreeable

‣ Tense and closed off

‣ Feeling anxious or rejected

Desire for Privacy‣ Get distance from others

‣ Showing a sense of insecurity

‣ Close minded

Handshakes

‣ Pupils signal honesty or deceit

‣ Direction indicates if they are using memory or imagination

‣ Corners show authenticity

‣ Blinking shows level of comfort

‣ Flaring shows discomfort or displeasure

‣ Coloring indicates emotional state

‣ Pinching or rubbing are signs of doubt

‣ Or needing to sneeze

‣ Wrinkling conveys a sense of distaste

‣ Pursed lips signal displeasure or frustration

‣ Biting lips or cheeks is a sign of anxious feelings

‣ Twitching indicates cynicism or disbelief

‣ Smile, mixed bag of meanings

‣ Full, Half, Smirk, etc

The Body

Cowboy

‣ Sizing up another person

‣ Generally an aggressive stance

‣ Looking to establish their presence

Hands & Head

‣ Ready to “take the floor”

‣ Disengaged from current conversation

‣ Broadcasting a sense of confidence

Edge of Seat

‣ Passionate or excited about what’s going on

‣ Ready to take action

Cultural Differences

Universal Signs

http://www.paulekman.com/universal-facial-expressions/

Different Meanings

Physical Expressions

Game Time!

Charades!!

‣ 1 Host

‣ 4 “Guests”

‣ Host needs to guess each Guest’s general demeanor

‣ Guests can only communicate non-verbally

Happy Sad

Giddy Tired

Charades!!

‣ 1 Host

‣ 4 “Guests”

‣ Host needs to guess each Guests general demeanor

‣ Guests can only communicate non-verbally

So What?

Take Aways

‣ Reading body language is a good soft skill for designers and researchers

‣ Context MATTERS! Sometimes someone might just be a little cold

‣ Don’t focus on a single signal, but focus on all of them

How Do You Practice

Reading?

Watch Yourself

Watch Others

Ask… If Appropriate

Mimicking

Read Up

Start Acting

Thank You!Brad Nunnally UX Solution Architect Perficient XD

Email - brad.nunnally@perficient.com Twitter - @bnunnally Site - www.onestraythought.com

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