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Few words make a team’s blood run cold like “site redesign.” They are a challenge for Fortune 50 companies with global teams and massive budgets; how can institutions with smaller teams and budgets take on the same challenge and keep their sanity? Like Johnny Cash sang, the key is to take it “One Piece at a Time.” I’ll show you ways an institution can rethink the challenges of design projects without getting bogged down or lost in the details. We’ll talk about ways to uncover areas for improvement, prioritize changes with key criteria and build a program of rolling changes.
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one piece at a timeboon sheridan - edui, november 2013
thanks!
@boonerang
#eduiconf
Q: what will you see?A: stories and ideas
Q: what you won’t seeA: “one way to do it”
disclaimer
no talk survives first contact with an audience
(thankfully)
cash & Bruce Fitzpatrick, 1971
big problems can be solved starting with what
fits in your lunchbox
redesigns aren’t necessary if you roll out
small, meaningful improvements
opportunity knocks
“We NEED TO redesign the site...”
then the real challenges begin
“There’s too much information on the site...
“There’s too much information on the site... but it’s all necessary."
redesign must die
redesign must dieslideshare.net/lrosenfeld
don’t redesign, refine (spark notes)
PrioritizeTune
Be Opportunistic
the twist
No problem!
it’s still all about gathering insights
goalsaudiences
tasks
rethinking goals
“People are frustrated... but they’re
more frustrated when we move anything.”
strategic vs tactical
strategic goal
Drive registration and enrollment
tactical goal
Improve consistency of layout and design
rethinking audiences
Prospective Students
interested third-partiesCurrent Students
AlumniDeansAdvisors
Human Resources
Faculty
Department Chairs
Community visitors
Parents of students
Donors
Job seekers
Local government
key audiences
Prospective Students
interested third-partiesCurrent Students
AlumniDeansAdvisors
Human Resources
Faculty
Department Chairs
Community visitors
Parents of students
Donors
Job seekers
Local government
Prospective Students
interested third-partiesCurrent Students
AlumniDeansAdvisors
Human Resources
Faculty
Department Chairs
Community visitors
Parents of students
Donors
Job seekers
Local government
key audience
prospective students
key audience
answer their questionsoffer help and coaching
focus on getting them starteD
kitten break
rethinking tasks
Learn about career options
Search for specific class
Learn about career path
Find tuition deadlines
Find scholarships
learn if previous credits transfer
Register
Apply
Search for specific program
Locate a specific individualdirections
Learn about career options
Search for specific class
Learn about career path
Find tuition deadlines
Find scholarships
learn if previous credits transfer
Register
Apply
Search for specific program
Locate a specific individualdirections
Learn about career options
Search for specific class
Learn about career path
Find tuition deadlines
Find scholarships
learn if previous credits transfer
Register
Apply
Search for specific program
Locate a specific individualdirections
bring it together
Content
design
navigation
platform for growth
observing activity
testing changes
in-person interviews
learn from others
one simple question
what could you sneak out tomorrow in your lunchbox?
thanks!
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