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Samples of design work by Mike Ray in marketing, point-of-sale, packaging, labeling, and display work.
Citation preview
MICHAEL RAY6602 Southwind Court, Crestwood, Kentucky 40014502.243.8366 HM 502.774.7828 WK
mikeray@bluegrass.net
Franklin Gothic Book BT ITC - 8pt/auto
MICHAEL RAY6602 Southwind Court, Crestwood, KY 40014502.387.7708 CELL INTRODUCTORY PORTFOLIOmikeray@bluegrass.net
WOODFORD RESERVE / JOHN CALIPARI VIP BOTTLE CONCEPT
THIS DESIGN FEATURES THE SIGNATURE OF JOHN CALIPARI IN WHITE ON THE FRONT OF THE BOTTLE,
WHILE USING A STYLIZED LIKENESS OF THE COACH ON THE BACK THAT SHOWS THROUGH TO THE FRONT
GIVING THE PACKAGE ADDITIONAL VISUAL DEPTH. THE BLUE AND WHITE NECK BAND AND CLOSURE
STRIP INCORPORATES SEVEN STARS. THERE IS A CIRCULAR PORTION OF THE STRIP
ON TOP OF THE CAP THAT COMPLEMENTS THE ORIGINAL DESIGN OF THE BOTTLE.
A CIRCULAR HANG TAG WITH TACTILE VARNISH IN A PEBBLE PATTERN FEATURES A PLACE FOR
ANY PERSONALIZATION THAT MAY BE DESIRED, THE TAG HANGS FROM THE NECK ON A BLUE RIBBON.
JOHN CALIPARI
PERSONAL
SELECTION
,
Environmental Performance statushere at Brown-Forman
Introduction byCheryl-Lynne Patrick, PE, esq., VP, Director, Environmental Performance
INSIDEWhat is Environmental Stewardship?
Reduce, ResuseRecycle
Good news about Green Team Globally
Jack Daniel Distillery
Employee Spotlight – Beth Ghasghai
Louisville Production Operations
Bluegrass Cooperage
Patrick Healy
Hello and welcome to our inaugural issue of Environ-
ment Matters. Environment Matters is a quarterly publi-cation designed to share with Brown-Forman employ-ees a host of environmental topics ranging from broad global issues to activities right in our own backyard. It is also our opportunity to highlight employees who are making a difference related to Brown-Forman’s over-all environmental footprint.
This first issue is dedicated to Patrick Healy, a 30-year Fe t z e r e m p l o y e e w h o
recently passed away after a long battle with cancer.
“Brother Patrick,” as he was affectionately called by all of us who knew and admired him, was a pioneer in the area of environmental stewardship and conserva-tion. He led Fetzer’s recy-cling effor ts, resulting in more than a 90% reduc-tion in the amount of waste materials being landfilled. His commitment to “doing the right things right” was evident in all he accom-plished and ensures Fetzer’s posi t ioning as a leader among the wine companies in the area of environmental
stewardship. I had the privi-lege to get to know and work with Patrick, and the orga-nization definitely will feel
his absence as much as we benefited from his pres-ence. Here’s to you, Patrick!
2
33456
78
6Stories from across the globe
Minimize waste by composting
WINTER 2008
ONE TASTE
AND YOU’LL KNOW
W
HY.
Tuaca Italian Liqueur, Livorno, Italy. 35% Alc. By Vol., Imported by Brown-Forman Beverages, Louisville, KY ©2008
ARIZONA’S
LEAST KEPT
SECRET.
Start chilled. Finish responsibly.
MICHAEL RAY6602 Southwind Court, Crestwood, Kentucky 40014502.243.8366 HM 502.774.7828 WK
mikeray@bluegrass.net
Franklin Gothic Book BT ITC - 8pt/auto
MICHAEL RAY6602 Southwind Court, Crestwood, KY 40014502.387.7708 CELL INTRODUCTORY PORTFOLIOmikeray@bluegrass.net page 2
BROWN-FORMANFOUNDERS HALL BUILDING
ENTRANCE DISPLAY
Design and production of multi-level installation in newly
renovated former headquarters building located in global campus
in Louisville, Kentucky.
MULTI-LEVEL INSTALLATION FOR FOUNDERS HALL BUILT-INS – EAST WING
MAIN WALL - WALNUT BUILD INS (SHADOWBOX)CENTER WALL OUTCROP/BEAM
CENTER FABRIC BANNER HUNG FROM CEILING SUPPORT BAR 6” OFF WOOD
THE 4 MAIN BLACK/SEPIA MONTAGES PRINT ON GLOSS STOCK AND MOUNT TO BLACK FORMCORE
THE 4 COLOR PHOTOS AND 4 TEXT BOXES ARE MOUNTED ON BACK-SIDES OF HEAVY LUCITE FACING OUT AND HUNG FROM HIDDEN
CEILING SUPPORTS - 6” FROM BACK IMAGES
MICHAEL RAY6602 Southwind Court, Crestwood, Kentucky 40014502.243.8366 HM 502.774.7828 WK
mikeray@bluegrass.net
Franklin Gothic Book BT ITC - 8pt/auto
MICHAEL RAY6602 Southwind Court, Crestwood, KY 40014502.387.7708 CELL INTRODUCTORY PORTFOLIOmikeray@bluegrass.net page 3
FINLANDIA VODKA “PURE” OUT-OF-HOME/BANNER
Design of Finlandia off-premise campaign using imagery from
agency-created coffee table book showcasing Finland’s
natural resources as part of the vodka brands
Purity campaign
©20
07 F
inla
ndia
Vod
ka W
orld
wid
e Lt
d., H
elsi
nki,
Finl
and.
Fin
land
ia V
odka
40%
Alc
./Vol
. Im
porte
d by
Bro
wn-
Form
an B
ever
ages
, Lou
isvi
lle, K
Y U
SA
Keep your judgement pure. Drink responsibly.finlandia.com
Pure. Nature. Celebration.
MICHAEL RAY6602 Southwind Court, Crestwood, Kentucky 40014502.243.8366 HM 502.774.7828 WK
mikeray@bluegrass.net
Franklin Gothic Book BT ITC - 8pt/auto
MICHAEL RAY6602 Southwind Court, Crestwood, KY 40014502.387.7708 CELL INTRODUCTORY PORTFOLIOmikeray@bluegrass.net page 4
MULTI-LEVEL WALL DISPLAY FOR WOODFORD RESERVE
BAR & GRILL
Designed sepia-toned photo montage of the Woodford Reserve Distillery for use as a wall graphic.
The design features a raised dimensional metallic copper logo with neon backlighting in center with raised 4CP drink photos at
left and right. Gooseneck light fixtures are mounted at top to
illuminate the wall (not shown)
MICHAEL RAY6602 Southwind Court, Crestwood, Kentucky 40014502.243.8366 HM 502.774.7828 WK
mikeray@bluegrass.net
Franklin Gothic Book BT ITC - 8pt/auto
MICHAEL RAY6602 Southwind Court, Crestwood, KY 40014502.387.7708 CELL INTRODUCTORY PORTFOLIOmikeray@bluegrass.net page 5
CHRIS MORRIS ADVERTORIAL IN
DELTA SKY MAGAZINE
Full page advertorial ran twice in 12 months in the Delta Sky
official monthly magazine — timed to appear alongside
in-air Woodford Reserve mixed-drink promotions.
WOODFORD RESERVE ENDCAP
OFF-PREMISE DISPLAY
Designed large retail display with interchangeable panel
to showcase each quartile’s promotion. Constructed of
wood with faux copper trim. Features a miniature whiskey
barrel replica with room for several cases of product
Most people enjoy bourbon after work, butChris Morris has the good fortune to enjoyit during work – after all, it’s his job. ChrisMorris is the Master Distiller for WoodfordReserve bourbon, a job that requires a dis-
cerning sense of taste and smell, experience, and a passionfor bourbon.
No doubt it’s a great job, but it can also be hard work.As Master Distiller, Morris may taste as many as 150 sam-ples of Woodford Reserve in a day. “I give each sample agood nosing, then taste,” said Morris. “I’ll hold it about 5seconds, then rinse my palate.” Even though he does tastethe bourbon, Morris says the olfactory sense, or sense ofsmell, is perhaps the most telling. “We can judge 85 percentof flavor by the aroma,” he notes.
During each tasting, Morris goes through his own 12-tier system of descriptions to break down the nuances in
Woodford Reserve. “I look forflavors in barrels that will comple-ment each other,” he said. Over aone year period, he will taste eachof the 5,000 barrels of the small-batch bourbon at least once.
Hard work indeed.An important part of Morris’job is educating consumers
about the brand. Heshares his vastknowledge andpassion while con-ducting consumerseminars and tast-ings. “It’s veryimportant tospread the message
about our bourbon. I never get tired of spending time withconsumers and talking about Woodford Reserve,” he adds.“It really brings the brand to life for them.”
Woodford Reserve is a small batch bourbon, craftedwith the company's select honey barrels – typically the dis-tiller's best or favorite stash of aging bourbon – as well asbarrels from the historic (and recently renovated) WoodfordReserve Distillery in Versailles, Kentucky. Located in theheart of Kentucky’s bluegrass region and literally a stone’sthrow from its famed thoroughbred horse farms, the distill-ery is the only one in America crafting bourbon essentiallythe same way they did in the early 19th century.
From its all-cypress wood fermentation tubs to itsunique copper pot stills to its stone warehouses, the distill-ery handcrafts bourbon the slow, authentic way. But don’ttell Morris it’s old-fashioned. “This distillery isn’t a museumpiece. It’s the only distillery using time-honored techniquesbecause it makes for an incredibly unique and full-flavoredbourbon.”
Industry experts seem to agree. Woodford Reserve hasearned widespread acclaim, winning awards at renownedtasting competitions around the world including numerousgold medals. All testament to the fact that Morris’ hardwork is paying off!
Please enjoy Woodford Reserve responsibly and visitwww.woodfordreserve.comfor more information.
Woodford Reserve Distiller’s SelectKentucky Straight Bourbon Whiskey,45.2% Alc. by Vol., The WoodfordReserve Distillery, Versailles, KY
CHRIS MORRIS:Master of the Good StuffWoodford Reserve Master Distiller Offers aGlimpse into the Wonderful World of Bourbon
GOLD MEDAL,2003 International Spirits Challenge
GOLD MEDAL/"EXCEPTIONAL" RATING,Beverage Testing Institute, 2003
GOLD MEDAL,2001 International Wine & Spirits Competition
DOUBLE GOLD MEDAL,2000 and 2001 World Spirits Competition
UNIQUE
The Woodford ReserveDistillery is the only distillerythat crafts its bourbon incopper pot stills and ages it inunique limestone warehouses.
MICHAEL RAY6602 Southwind Court, Crestwood, Kentucky 40014502.243.8366 HM 502.774.7828 WK
mikeray@bluegrass.net
Franklin Gothic Book BT ITC - 8pt/auto
MICHAEL RAY6602 Southwind Court, Crestwood, KY 40014502.387.7708 CELL INTRODUCTORY PORTFOLIOmikeray@bluegrass.net page 6
WOODFORD RESERVE VIP BOTTLE FOR UNIVERSITY OF KENTUCKY
HEAD BASKETBALL COACH
Designed concept bottle for John Calipari’s children’s charity
fund-raising . Bottle features while ACL imprint on front with signature, graphic photo treatment of Calipari on back of bottle shows through to
facing. Basketball bottle necktag is die-cut and printed with textured pebble vanish with interior booklet
tied on with blue silk ribbon.
CHRIS MORRIS APPEARANCE POSTER WITH WRITE ON AREA
Designed for on and off premise locations which have booked the
Woodford Reserve Master Distiller for personal appearances and
educational talks.
CITY OF LOUISVILLE ART FOR WOODFORD RESERVE
3 LITER DISPLAY BOTTLE
Created vector art to be screened on back of Woodford Reserve bottle.
Features the downtown area and the historic Belle of Louisville
Steamboat at the riverfront wharf.
WOODFORD RESERVE / JOHN CALIPARI VIP BOTTLE CONCEPT
THIS DESIGN FEATURES THE SIGNATURE OF JOHN CALIPARI IN WHITE ON THE FRONT OF THE BOTTLE,
WHILE USING A STYLIZED LIKENESS OF THE COACH ON THE BACK THAT SHOWS THROUGH TO THE FRONT
GIVING THE PACKAGE ADDITIONAL VISUAL DEPTH. THE BLUE AND WHITE NECK BAND AND CLOSURE
STRIP INCORPORATES SEVEN STARS. THERE IS A CIRCULAR PORTION OF THE STRIP
ON TOP OF THE CAP THAT COMPLEMENTS THE ORIGINAL DESIGN OF THE BOTTLE.
A CIRCULAR HANG TAG WITH TACTILE VARNISH IN A PEBBLE PATTERN FEATURES A PLACE FOR
ANY PERSONALIZATION THAT MAY BE DESIRED, THE TAG HANGS FROM THE NECK ON A BLUE RIBBON.
JOHN CALIPARI
PERSONAL
SELECTION
,
MICHAEL RAY6602 Southwind Court, Crestwood, Kentucky 40014502.243.8366 HM 502.774.7828 WK
mikeray@bluegrass.net
Franklin Gothic Book BT ITC - 8pt/auto
MICHAEL RAY6602 Southwind Court, Crestwood, KY 40014502.387.7708 CELL INTRODUCTORY PORTFOLIOmikeray@bluegrass.net page 7
JACK DANIEL’S AND LOUISVILLE BATS BASEBALL TEAM
3-WINDOW DISPLAY
Designed graphic to be hung as a triptych inside three windows of
the downtown Louisville Marriott Produced with stock photography.. Winner of 2007 American Inhouse Design Award by Graphic Arts USA.
MICHAEL RAY6602 Southwind Court, Crestwood, Kentucky 40014502.243.8366 HM 502.774.7828 WK
mikeray@bluegrass.net
Franklin Gothic Book BT ITC - 8pt/auto
MICHAEL RAY6602 Southwind Court, Crestwood, KY 40014502.387.7708 CELL INTRODUCTORY PORTFOLIOmikeray@bluegrass.net page 8
BROWN-FORMAN
WEBSITE REDESIGN
Lead designer for Brown -Forman on first major redesign of company
website. Worked to develop RFP; interviewed potential partners;
helped lead discussion on decision. Worked with selected vendor in
focus groups, style board creation, hierarchy, interface and design
concepts until they executed finished site and launched.
BROWN-FORMAN PROFILE
Designed 2-color uncoated stock brochure featuring the narrative and
illustrated history of the company since its founding in 1870. Saddle-
stitched, 12-pages and sized to fit in official #10 envelopes.
MICHAEL RAY6602 Southwind Court, Crestwood, Kentucky 40014502.243.8366 HM 502.774.7828 WK
mikeray@bluegrass.net
Franklin Gothic Book BT ITC - 8pt/auto
MICHAEL RAY6602 Southwind Court, Crestwood, KY 40014502.387.7708 CELL INTRODUCTORY PORTFOLIOmikeray@bluegrass.net page 9
BROWN-FORMANIDENTITY GUIDELINES.
Designed, wrote, and created the graphic design standards for
the original 36-page print version of the Identity Guidelines in 2002.
It also included a CD with templates for all official correspondence I
designed (letterheads, business cards, personalized memos
and business cards, and other forms — as well as the logo in
all approved vector formats) Subsequently, I updated the publication to an online-only downloadable PDF in 2006.
The original icon was create by Raymond Lowey and later simplified
by Pentagram’s New York studio. The 2006 version is
the most recent edition.
MICHAEL RAY6602 Southwind Court, Crestwood, Kentucky 40014502.243.8366 HM 502.774.7828 WK
mikeray@bluegrass.net
Franklin Gothic Book BT ITC - 8pt/auto
MICHAEL RAY6602 Southwind Court, Crestwood, KY 40014502.387.7708 CELL INTRODUCTORY PORTFOLIOmikeray@bluegrass.net page 10
BROWN-FORMANPHILANTHROPY
BROCHURE
Designed this brochure showcasing Brown-Forman’s financial, arts
leadership and community involvement This brochure was
inserted into all subscription issues of Business First (one of the Ameri-
can Business Journals) news weekly Printed 3-color with metallic
gold spot color, photo duotones and spot varnishes.
MICHAEL RAY6602 Southwind Court, Crestwood, Kentucky 40014502.243.8366 HM 502.774.7828 WK
mikeray@bluegrass.net
Franklin Gothic Book BT ITC - 8pt/auto
MICHAEL RAY6602 Southwind Court, Crestwood, KY 40014502.387.7708 CELL INTRODUCTORY PORTFOLIOmikeray@bluegrass.net page 11
BROWN-FORMANENVIRONMENTAL NEWSLETTER
Designed and produced new newsletter showcasing
Brown-Forman’s drive for sustainable practices. The
publication was sent online but sized to print on letter size stock
for those who still printed out correspondence to read on
airplanes (who were one of the main targets of this program
BROWN-FORMAN2008 EARTH DAY CELEBRATION
Designed event logo and all collateral materials. Incorporated our brand sponsor’s imagery and logo into the campaign materials
Brown -Fo rman and F in l and i a ® VodkaCe l eb r a t e Ea r t h Day, Ap r i l 22 , 2008
Slow the Flow,Conserve H2O
Brown-Forman encourages
all employees to participate in
Earth Day activities. The focus
for 2008 is on “Water”!
F o r d e t a i l s , c l i c k o n
Corporate Responsibi l i ty
on the Portal and check
our new Earth Day tab.
• Register Teams Now!
• Answer Trivia Questions
• Share “Water You Doing”
to save the planet
• Win Great Prizes!!!!
WATER TIPTime your shower to keep it under 5 minutes and save 1000 gallons of water a month!
Environmental Performance statushere at Brown-Forman
Introduction byCheryl-Lynne Patrick, PE, esq., VP, Director, Environmental Performance
INSIDEWhat is Environmental Stewardship?
Reduce, ResuseRecycle
Good news about Green Team Globally
Jack Daniel Distillery
Employee Spotlight – Beth Ghasghai
Louisville Production Operations
Bluegrass Cooperage
Patrick Healy
Hello and welcome to our inaugural issue of Environ-
ment Matters. Environment Matters is a quarterly publi-cation designed to share with Brown-Forman employ-ees a host of environmental topics ranging from broad global issues to activities right in our own backyard. It is also our opportunity to highlight employees who are making a difference related to Brown-Forman’s over-all environmental footprint.
This first issue is dedicated to Patrick Healy, a 30-year Fe t z e r e m p l o y e e w h o
recently passed away after a long battle with cancer.
“Brother Patrick,” as he was affectionately called by all of us who knew and admired him, was a pioneer in the area of environmental stewardship and conserva-tion. He led Fetzer’s recy-cling effor ts, resulting in more than a 90% reduc-tion in the amount of waste materials being landfilled. His commitment to “doing the right things right” was evident in all he accom-plished and ensures Fetzer’s posi t ioning as a leader among the wine companies in the area of environmental
stewardship. I had the privi-lege to get to know and work with Patrick, and the orga-nization definitely will feel
his absence as much as we benefited from his pres-ence. Here’s to you, Patrick!
2
33456
78
6Stories from across the globe
Minimize waste by composting
WINTER 2008
MICHAEL RAY6602 Southwind Court, Crestwood, Kentucky 40014502.243.8366 HM 502.774.7828 WK
mikeray@bluegrass.net
Franklin Gothic Book BT ITC - 8pt/auto
MICHAEL RAY6602 Southwind Court, Crestwood, KY 40014502.387.7708 CELL INTRODUCTORY PORTFOLIOmikeray@bluegrass.net page 12
KORBEL RETAIL AND ONLINE
BANNER DESIGNS
Designed imagery featuring existing bottle photography that was used
for pull-up banner displays and alter used as static online banners.
FINLANDIA RECIPE GUIDE TO MUDDLING
Designed recipe guide for Finlandia Vodka Fusion flavors for new fruit-
forward muddle promotion. This images is the interior spread.
WILD BERRIESCAIPIROSKA2 oz. Finlandia Wild Berries2 oz. sweet and sour mix4 fresh raspberries4 fresh blackberries2 fresh lime wedges1 teaspoon brown sugarMuddle berries, limes and sugarin bottom of rocks glass. Fill glass with crushed ice. Add Finlandia Wild Berries and sweet and sour. Shake and pour back into glassor stir briskly. Garnish withfresh berries.
.
CAIPIROSKA3 oz. Finlandia Vodka3-4 fresh lime wedges1-2 teaspoons sugarMuddle lime wedges with sugarin bottom of rocks glass. Fill glasswith crushed ice and add Finlandia Vodka. Shake and pour back into glass or stir briskly. Garnish witha lime wedge.
CHERRYCAIPIROSKA3 oz. Finlandia Vodka5-6 maraschino cherries (stems removed) 1-2 teaspoons sugarMuddle cherries with sugar in bottom of rocks glass. Fillglass with crushed ice andadd Finlandia Vodka. Shakeand pour back into glass orstir briskly. Garnish with a maraschino cherry.
MANGO MOJITO2 oz. Finlandia Mango2 oz. fresh mango purée1/2 oz. simple syrup3-4 fresh lime wedges3-4 fresh mint leavesSplash of club sodaCreate simple syrup ahead of time by boiling equal parts sugar and water until sugar dissolves. Refrigerate until needed. Muddle fresh mint in bottom of tall glass with simple syrup. Add fresh lime wedges and muddle again. Add mango purée and fill glass with crushed ice. Add Finlandia Mango. Shake and pour back into glass or stir briskly. Garnish with fresh lime,a mint leaf and two slicesof fresh mango.
STRAWBERRY-PINEAPPLECAIPIROSKA3 oz. Finlandia Vodka 2-3 fresh strawberries 1-2 fresh pineapple wedges 1-2 teaspoons sugar Muddle strawberries andpineapple with sugar in bottom of rocks glass. Fill glass with crushed ice and add Finlandia Vodka. Shake and pour backinto glass or stir briskly.Garnish with a strawberryand pineapple wedge.
ORANGECAIPIROSKA3 oz. Finlandia Vodka 2-3 fresh orange slices 1-2 teaspoons sugarMuddle slices of orange withsugar in bottom of rocks glass.Fill glass with crushed ice andadd Finlandia Vodka. Shakeand pour back into glass orstir briskly. Garnish with anorange slice.
Please Drink Responsibly. www.finlandia.com ©2005 Finlandia Vodka Worldwide Ltd., Helsinki, Finland. Finlandia Vodka, 40% Alc./Vol. Imported by Brown-Forman Beverages, Louisville, Kentucky USA
All you need is a muddler or wooden spoon to crush the fruit. Muddling releases the fruits essential oils and blends their fresh flavors with the sugar.
Muddling is Easy!
MICHAEL RAY6602 Southwind Court, Crestwood, Kentucky 40014502.243.8366 HM 502.774.7828 WK
mikeray@bluegrass.net
Franklin Gothic Book BT ITC - 8pt/auto
MICHAEL RAY6602 Southwind Court, Crestwood, KY 40014502.387.7708 CELL INTRODUCTORY PORTFOLIOmikeray@bluegrass.net page 13
JACK DANIEL’S PROMOTIONAL
GIFT TIN FOR 750 LITER BOTTLES
Designed and produced this single bottle Jack Daniel’s metal gift box for
the holiday season worldwide. (the international 70cl bottle will also fit)
Also shown for reference is the original call out sheet and
of the separations file that I provided to the vendor.
Your Friends At Jack Daniel’s RemindYou To Drink Responsibly.
Come visit us at: www.jackdaniels.com
JACK DANIEL’S and OLD NO. 7 areregistered trademarks. © 2008 Jack Daniel’s.
Tennessee Whiskey Alcohol 40% by Volume (80 proof).Distilled and Bottled by JACK DANIEL DISTILLERY,
Lynchburg (POP. 361), Tennessee, U.S.A.
3.20
11.48
74.04
19.76
74.04
19.76
74.04
19.76
74.04
8.28
385.45 BLANK SIZE --EXTENDED COLOUR BLEED AREA
375.20 MAXIMUM CRITICAL DESIGN AREA
4.00
10.00 4.0
0
285.5
BLA
NK SI
ZE
277.5
VISI
BLE D
ECOR
ATIO
N AR
EA
8mm
2mm 2mm
5mm
EM
BO
SS A
REA
EMBOSS AREA
11.90 FLAT PANEL3.
00
3.00
125.
53 B
LANK
SIZ
E
125.53 BLANK SIZE
98.00 FLAT PANEL
98.0
0 FL
AT PA
NEL
92.00 EMBOSS AREA
92.0
0 E
MBO
SS A
REA
6.00 CURL ALLOWANCE
9.90 EMBOSS AREA
114.5
3 B
LANK
SIZE
114.53 BLANK SIZE
94.53 FLAT PANEL
94.53
FLAT
PAN
EL
10.24 FLAT PANEL
A
B
C
263.5
CRITI
CAL D
ESIG
N AR
EA
'A' LID HINGED END KEYLINE
AB
C
2 PASSES FLAT BLACK MATTE
GLOSS VARNISH OVERALL.
2 PASSES HIGH GLOSS PBLACK
2 PASSES HIGH GLOSS BLACK
LOGO DROPS OUT TO BASE METAL SILVER AND EMBOSSES.
TYPE PRINTS WHITE.
TYPE PRINTS WHITE.
SIGNATURE DROPS OUT TO BASE METAL SILVER AND EMBOSSES.
2 PASSES HIGH GLOSS BLACK
CIRCLE LOGO DROPS TO BASE METAL SILVERAND EMBOSSES.
PARAGRAPH DROPS OUT TO BASE METAL SILVER AND EMBOSSES.
FILAGREE DROPS OUT TO BASE METAL SILVERAND EMBOSSES.
FILAGREE DROPS OUT TO BASE METAL SILVER AND EMBOSSES.
OLD NO. 7 LOGO PRINTS1 PASS HIGH GLOSS BLACKAT 60% AND THEN OVERPRINTSWITH A CLEAR FLAT MATTE.
RULE DROPS OUT TO BASE METAL SILVER
RULE DROPS OUT TO BASE METAL SILVER
MICHAEL RAY6602 Southwind Court, Crestwood, Kentucky 40014502.243.8366 HM 502.774.7828 WK
mikeray@bluegrass.net
Franklin Gothic Book BT ITC - 8pt/auto
MICHAEL RAY6602 Southwind Court, Crestwood, KY 40014502.387.7708 CELL INTRODUCTORY PORTFOLIOmikeray@bluegrass.net page 14
JACK DANIEL’S PROMOTIONAL DOUBLE GIFT TIN FOR A 750
LITER BOTTLE AND TWO
LOGOED ROCKS GLASSES
Designed and produced this double wide Jack Daniel’s metal gift box for
the holiday season worldwide. (the international 70cl bottle will also fit) Designed to complement the single
bottle gift tin as they both were released in the same year
JACK DANIEL’S DUTY-FREE PROMOTIONAL GIFT BOX FOR
A ONE LITER BOTTLE AND A
LOGOED LEATHER WALLET
Production files of a gift box I designed for the Duty-Free global
market with multiple textured blind embosses and varnishes. Products
were held by a inserted black thermoform behind a clear
poly window.
Your Friends At Jack Daniel’s RemindYou To Drink Responsibly.
Come visit us at: www.jackdaniels.com
JACK DANIEL’S and OLD NO. 7 are registered trademarks. © 2008 Jack Daniel’s. Tennessee Whiskey Alcohol 40% by Volume (80 proof).
Distilled and Bottled by JACK DANIEL DISTILLERY, Lynchburg (POP. 361), Tennessee, U.S.A.
Includes a Jack Daniel’s Leather WalletIncludes two 1 Liters of Jack Daniel’s Tennessee Whiskey and a Jack Daniel’s Leather Wallet
BROWN FORMAN / JACK DANIELSJD 2 LITER PAK W/ WALLET6+15/16 X 3+3/8 X 11+7/8CH 26212A / N-FLUTEPRINT SIDE UP8-25-2008
61516 338 0.749
6.939
1178
1.148
5.44
2.227
34
21.329
19916
REGULAR DARK GREY WITH GLOSS VARNISH (see 1.75 cradle pack)
BUG, SIGNATURES,WINDOW FRAME- ALL EMBOSSSED
EMBOSSED FAKE LEATHER TEXTURE
(SAMPLE PROVIDED) + MATTE VARNISH
(SAME RICH BLACK COLOR)
RICH BLACK BACKGROUND WITH GLOSS VARNISH
(EXCEPT WHERE NOTED)
LEAVE WHITE + EMBOSSSED
ALL “PINSTRIPES” PRINT
BLIND MATTE VARNISH ONLY
SECONDARY LEVEL EMBOSS
MICHAEL RAY6602 Southwind Court, Crestwood, Kentucky 40014502.243.8366 HM 502.774.7828 WK
mikeray@bluegrass.net
Franklin Gothic Book BT ITC - 8pt/auto
MICHAEL RAY6602 Southwind Court, Crestwood, KY 40014502.387.7708 CELL INTRODUCTORY PORTFOLIOmikeray@bluegrass.net page 15
JACK DANIEL’S RACING TEAM GIFT BOX WITH 750ML BOTTLE
AND LOGOED HAT — 2009
Designed and produced the 2009 Jack Daniel’s NASCAR promotion gift boxes for US.
Utilized car photo and logo assets from agency. Included full racing
schedule on right side panel.
JACK DANIEL’S OFFICIAL RACING
OFFICIAL MEDIA GUIDE — 2009
Designed and produced digest-sized wiro-bound brochure for all media
outlets for the Richard Childress Jack Daniel’s racing team and driver Casey Mears. Contains 46 pages of statistics on all personnel as well as all technical specs of the Chevrolet Impala race car. Also produced all
other promotional collateral including posters, signature cards,
advertisements and off-premise dis-plays 2009 was the final year of
the Jack Daniel’s Racing Team
1
2009 JACK DANIEL’S RACING MEDIA GUIDE
NOT FOR SALE
TM
FRONT
BACK
COVER & SEVERAL INSIDE SPREADS
MICHAEL RAY6602 Southwind Court, Crestwood, Kentucky 40014502.243.8366 HM 502.774.7828 WK
mikeray@bluegrass.net
Franklin Gothic Book BT ITC - 8pt/auto
MICHAEL RAY6602 Southwind Court, Crestwood, KY 40014502.387.7708 CELL INTRODUCTORY PORTFOLIOmikeray@bluegrass.net page 16
TUACA OOH DESIGN FOR ARIZONA , COLORADO, &
TEXAS MARKETS
Original design created to complement Tuaca’s on-premise
promotions featuring tribal tattoos and body painting
TUACA BUS WRAP
DESIGN FOR ARIZONA
Designed an application of my original design for Tuaca to be used
as overall passenger bus wraps. These images are from the
vendor’s soft proofs.
ONE TASTE
AND YOU’LL KNOW
W
HY.
Tuaca Italian Liqueur, Livorno, Italy. 35% Alc. By Vol., Imported by Brown-Forman Beverages, Louisville, KY ©2008
ARIZONA’S
LEAST KEPT
SECRET.
Start chilled. Finish responsibly.
MICHAEL RAY6602 Southwind Court, Crestwood, Kentucky 40014502.243.8366 HM 502.774.7828 WK
mikeray@bluegrass.net
Franklin Gothic Book BT ITC - 8pt/auto
MICHAEL RAY6602 Southwind Court, Crestwood, KY 40014502.387.7708 CELL INTRODUCTORY PORTFOLIOmikeray@bluegrass.net page 17
VEHICLE WRAPS FOR JACK DANIEL’S AND
FINLANDIA
Original designs for fleet advertising. These images are
from the vendor’s initial image placement proofs to insure that my design was
followed and all legal information is visible.
MICHAEL RAY6602 Southwind Court, Crestwood, Kentucky 40014502.243.8366 HM 502.774.7828 WK
mikeray@bluegrass.net
Franklin Gothic Book BT ITC - 8pt/auto
MICHAEL RAY6602 Southwind Court, Crestwood, KY 40014502.387.7708 CELL INTRODUCTORY PORTFOLIOmikeray@bluegrass.net page 18
FREELANCE PROJECTS
CARELINX TRADESHOW
BROCHURE DESIGN
Designed brochure as takeaway for special needs care tradeshow for
CareLinx -– an online company headquartered in California.
These images are the printers spreads from the brochure that
folds to a 5” x 7” landscape format Used client’s logo and
sourced stock photography
BROWN-FORMAN’S CE) (CHIEF ENTERTAINMENT OFFICER)
LOGO FOR PUBLIC RELATIONS DEPARTMENT
Designed logo for Tim Laird, our lead PR spokesman who makes
numerous television appearances both national and locally with
personal appearances worldwide as our chiefs spokesman of how
to party and drink responsibly
BOSTON LOBSTER RESTAURANT MASCOT
Designed and rendered whimsical vector cartoon logo for this Boston seafood restaurant based on their antique blue bathtub that houses
their live Maine lobsters
OUTER BROCHURE COVER AS PRINTERS SPREAD -
INSIDE BROCHURE AS PRINTERS SPREAD -
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