18
MICHAEL RAY 6602 Southwind Court, Crestwood, KY 40014 502.387.7708 CELL INTRODUCTORY PORTFOLIO [email protected] WINTER 2008 ONE TAS AND YO Start chil

Mike Ray Design Portfolio

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Samples of design work by Mike Ray in marketing, point-of-sale, packaging, labeling, and display work.

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Page 1: Mike Ray Design Portfolio

MICHAEL RAY6602 Southwind Court, Crestwood, Kentucky 40014502.243.8366 HM 502.774.7828 WK

[email protected]

Franklin Gothic Book BT ITC - 8pt/auto

MICHAEL RAY6602 Southwind Court, Crestwood, KY 40014502.387.7708 CELL INTRODUCTORY [email protected]

WOODFORD RESERVE / JOHN CALIPARI VIP BOTTLE CONCEPT

THIS DESIGN FEATURES THE SIGNATURE OF JOHN CALIPARI IN WHITE ON THE FRONT OF THE BOTTLE,

WHILE USING A STYLIZED LIKENESS OF THE COACH ON THE BACK THAT SHOWS THROUGH TO THE FRONT

GIVING THE PACKAGE ADDITIONAL VISUAL DEPTH. THE BLUE AND WHITE NECK BAND AND CLOSURE

STRIP INCORPORATES SEVEN STARS. THERE IS A CIRCULAR PORTION OF THE STRIP

ON TOP OF THE CAP THAT COMPLEMENTS THE ORIGINAL DESIGN OF THE BOTTLE.

A CIRCULAR HANG TAG WITH TACTILE VARNISH IN A PEBBLE PATTERN FEATURES A PLACE FOR

ANY PERSONALIZATION THAT MAY BE DESIRED, THE TAG HANGS FROM THE NECK ON A BLUE RIBBON.

JOHN CALIPARI

PERSONAL

SELECTION

,

Environmental Performance statushere at Brown-Forman

Introduction byCheryl-Lynne Patrick, PE, esq., VP, Director, Environmental Performance

INSIDEWhat is Environmental Stewardship?

Reduce, ResuseRecycle

Good news about Green Team Globally

Jack Daniel Distillery

Employee Spotlight – Beth Ghasghai

Louisville Production Operations

Bluegrass Cooperage

Patrick Healy

Hello and welcome to our inaugural issue of Environ-

ment Matters. Environment Matters is a quarterly publi-cation designed to share with Brown-Forman employ-ees a host of environmental topics ranging from broad global issues to activities right in our own backyard. It is also our opportunity to highlight employees who are making a difference related to Brown-Forman’s over-all environmental footprint.

This first issue is dedicated to Patrick Healy, a 30-year Fe t z e r e m p l o y e e w h o

recently passed away after a long battle with cancer.

“Brother Patrick,” as he was affectionately called by all of us who knew and admired him, was a pioneer in the area of environmental stewardship and conserva-tion. He led Fetzer’s recy-cling effor ts, resulting in more than a 90% reduc-tion in the amount of waste materials being landfilled. His commitment to “doing the right things right” was evident in all he accom-plished and ensures Fetzer’s posi t ioning as a leader among the wine companies in the area of environmental

stewardship. I had the privi-lege to get to know and work with Patrick, and the orga-nization definitely will feel

his absence as much as we benefited from his pres-ence. Here’s to you, Patrick!

2

33456

78

6Stories from across the globe

Minimize waste by composting

WINTER 2008

ONE TASTE

AND YOU’LL KNOW

W

HY.

Tuaca Italian Liqueur, Livorno, Italy. 35% Alc. By Vol., Imported by Brown-Forman Beverages, Louisville, KY ©2008

ARIZONA’S

LEAST KEPT

SECRET.

Start chilled. Finish responsibly.

Page 2: Mike Ray Design Portfolio

MICHAEL RAY6602 Southwind Court, Crestwood, Kentucky 40014502.243.8366 HM 502.774.7828 WK

[email protected]

Franklin Gothic Book BT ITC - 8pt/auto

MICHAEL RAY6602 Southwind Court, Crestwood, KY 40014502.387.7708 CELL INTRODUCTORY [email protected] page 2

BROWN-FORMANFOUNDERS HALL BUILDING

ENTRANCE DISPLAY

Design and production of multi-level installation in newly

renovated former headquarters building located in global campus

in Louisville, Kentucky.

MULTI-LEVEL INSTALLATION FOR FOUNDERS HALL BUILT-INS – EAST WING

MAIN WALL - WALNUT BUILD INS (SHADOWBOX)CENTER WALL OUTCROP/BEAM

CENTER FABRIC BANNER HUNG FROM CEILING SUPPORT BAR 6” OFF WOOD

THE 4 MAIN BLACK/SEPIA MONTAGES PRINT ON GLOSS STOCK AND MOUNT TO BLACK FORMCORE

THE 4 COLOR PHOTOS AND 4 TEXT BOXES ARE MOUNTED ON BACK-SIDES OF HEAVY LUCITE FACING OUT AND HUNG FROM HIDDEN

CEILING SUPPORTS - 6” FROM BACK IMAGES

Page 3: Mike Ray Design Portfolio

MICHAEL RAY6602 Southwind Court, Crestwood, Kentucky 40014502.243.8366 HM 502.774.7828 WK

[email protected]

Franklin Gothic Book BT ITC - 8pt/auto

MICHAEL RAY6602 Southwind Court, Crestwood, KY 40014502.387.7708 CELL INTRODUCTORY [email protected] page 3

FINLANDIA VODKA “PURE” OUT-OF-HOME/BANNER

Design of Finlandia off-premise campaign using imagery from

agency-created coffee table book showcasing Finland’s

natural resources as part of the vodka brands

Purity campaign

©20

07 F

inla

ndia

Vod

ka W

orld

wid

e Lt

d., H

elsi

nki,

Finl

and.

Fin

land

ia V

odka

40%

Alc

./Vol

. Im

porte

d by

Bro

wn-

Form

an B

ever

ages

, Lou

isvi

lle, K

Y U

SA

Keep your judgement pure. Drink responsibly.finlandia.com

Pure. Nature. Celebration.

Page 4: Mike Ray Design Portfolio

MICHAEL RAY6602 Southwind Court, Crestwood, Kentucky 40014502.243.8366 HM 502.774.7828 WK

[email protected]

Franklin Gothic Book BT ITC - 8pt/auto

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MULTI-LEVEL WALL DISPLAY FOR WOODFORD RESERVE

BAR & GRILL

Designed sepia-toned photo montage of the Woodford Reserve Distillery for use as a wall graphic.

The design features a raised dimensional metallic copper logo with neon backlighting in center with raised 4CP drink photos at

left and right. Gooseneck light fixtures are mounted at top to

illuminate the wall (not shown)

Page 5: Mike Ray Design Portfolio

MICHAEL RAY6602 Southwind Court, Crestwood, Kentucky 40014502.243.8366 HM 502.774.7828 WK

[email protected]

Franklin Gothic Book BT ITC - 8pt/auto

MICHAEL RAY6602 Southwind Court, Crestwood, KY 40014502.387.7708 CELL INTRODUCTORY [email protected] page 5

CHRIS MORRIS ADVERTORIAL IN

DELTA SKY MAGAZINE

Full page advertorial ran twice in 12 months in the Delta Sky

official monthly magazine — timed to appear alongside

in-air Woodford Reserve mixed-drink promotions.

WOODFORD RESERVE ENDCAP

OFF-PREMISE DISPLAY

Designed large retail display with interchangeable panel

to showcase each quartile’s promotion. Constructed of

wood with faux copper trim. Features a miniature whiskey

barrel replica with room for several cases of product

Most people enjoy bourbon after work, butChris Morris has the good fortune to enjoyit during work – after all, it’s his job. ChrisMorris is the Master Distiller for WoodfordReserve bourbon, a job that requires a dis-

cerning sense of taste and smell, experience, and a passionfor bourbon.

No doubt it’s a great job, but it can also be hard work.As Master Distiller, Morris may taste as many as 150 sam-ples of Woodford Reserve in a day. “I give each sample agood nosing, then taste,” said Morris. “I’ll hold it about 5seconds, then rinse my palate.” Even though he does tastethe bourbon, Morris says the olfactory sense, or sense ofsmell, is perhaps the most telling. “We can judge 85 percentof flavor by the aroma,” he notes.

During each tasting, Morris goes through his own 12-tier system of descriptions to break down the nuances in

Woodford Reserve. “I look forflavors in barrels that will comple-ment each other,” he said. Over aone year period, he will taste eachof the 5,000 barrels of the small-batch bourbon at least once.

Hard work indeed.An important part of Morris’job is educating consumers

about the brand. Heshares his vastknowledge andpassion while con-ducting consumerseminars and tast-ings. “It’s veryimportant tospread the message

about our bourbon. I never get tired of spending time withconsumers and talking about Woodford Reserve,” he adds.“It really brings the brand to life for them.”

Woodford Reserve is a small batch bourbon, craftedwith the company's select honey barrels – typically the dis-tiller's best or favorite stash of aging bourbon – as well asbarrels from the historic (and recently renovated) WoodfordReserve Distillery in Versailles, Kentucky. Located in theheart of Kentucky’s bluegrass region and literally a stone’sthrow from its famed thoroughbred horse farms, the distill-ery is the only one in America crafting bourbon essentiallythe same way they did in the early 19th century.

From its all-cypress wood fermentation tubs to itsunique copper pot stills to its stone warehouses, the distill-ery handcrafts bourbon the slow, authentic way. But don’ttell Morris it’s old-fashioned. “This distillery isn’t a museumpiece. It’s the only distillery using time-honored techniquesbecause it makes for an incredibly unique and full-flavoredbourbon.”

Industry experts seem to agree. Woodford Reserve hasearned widespread acclaim, winning awards at renownedtasting competitions around the world including numerousgold medals. All testament to the fact that Morris’ hardwork is paying off!

Please enjoy Woodford Reserve responsibly and visitwww.woodfordreserve.comfor more information.

Woodford Reserve Distiller’s SelectKentucky Straight Bourbon Whiskey,45.2% Alc. by Vol., The WoodfordReserve Distillery, Versailles, KY

CHRIS MORRIS:Master of the Good StuffWoodford Reserve Master Distiller Offers aGlimpse into the Wonderful World of Bourbon

GOLD MEDAL,2003 International Spirits Challenge

GOLD MEDAL/"EXCEPTIONAL" RATING,Beverage Testing Institute, 2003

GOLD MEDAL,2001 International Wine & Spirits Competition

DOUBLE GOLD MEDAL,2000 and 2001 World Spirits Competition

UNIQUE

The Woodford ReserveDistillery is the only distillerythat crafts its bourbon incopper pot stills and ages it inunique limestone warehouses.

Page 6: Mike Ray Design Portfolio

MICHAEL RAY6602 Southwind Court, Crestwood, Kentucky 40014502.243.8366 HM 502.774.7828 WK

[email protected]

Franklin Gothic Book BT ITC - 8pt/auto

MICHAEL RAY6602 Southwind Court, Crestwood, KY 40014502.387.7708 CELL INTRODUCTORY [email protected] page 6

WOODFORD RESERVE VIP BOTTLE FOR UNIVERSITY OF KENTUCKY

HEAD BASKETBALL COACH

Designed concept bottle for John Calipari’s children’s charity

fund-raising . Bottle features while ACL imprint on front with signature, graphic photo treatment of Calipari on back of bottle shows through to

facing. Basketball bottle necktag is die-cut and printed with textured pebble vanish with interior booklet

tied on with blue silk ribbon.

CHRIS MORRIS APPEARANCE POSTER WITH WRITE ON AREA

Designed for on and off premise locations which have booked the

Woodford Reserve Master Distiller for personal appearances and

educational talks.

CITY OF LOUISVILLE ART FOR WOODFORD RESERVE

3 LITER DISPLAY BOTTLE

Created vector art to be screened on back of Woodford Reserve bottle.

Features the downtown area and the historic Belle of Louisville

Steamboat at the riverfront wharf.

WOODFORD RESERVE / JOHN CALIPARI VIP BOTTLE CONCEPT

THIS DESIGN FEATURES THE SIGNATURE OF JOHN CALIPARI IN WHITE ON THE FRONT OF THE BOTTLE,

WHILE USING A STYLIZED LIKENESS OF THE COACH ON THE BACK THAT SHOWS THROUGH TO THE FRONT

GIVING THE PACKAGE ADDITIONAL VISUAL DEPTH. THE BLUE AND WHITE NECK BAND AND CLOSURE

STRIP INCORPORATES SEVEN STARS. THERE IS A CIRCULAR PORTION OF THE STRIP

ON TOP OF THE CAP THAT COMPLEMENTS THE ORIGINAL DESIGN OF THE BOTTLE.

A CIRCULAR HANG TAG WITH TACTILE VARNISH IN A PEBBLE PATTERN FEATURES A PLACE FOR

ANY PERSONALIZATION THAT MAY BE DESIRED, THE TAG HANGS FROM THE NECK ON A BLUE RIBBON.

JOHN CALIPARI

PERSONAL

SELECTION

,

Page 7: Mike Ray Design Portfolio

MICHAEL RAY6602 Southwind Court, Crestwood, Kentucky 40014502.243.8366 HM 502.774.7828 WK

[email protected]

Franklin Gothic Book BT ITC - 8pt/auto

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JACK DANIEL’S AND LOUISVILLE BATS BASEBALL TEAM

3-WINDOW DISPLAY

Designed graphic to be hung as a triptych inside three windows of

the downtown Louisville Marriott Produced with stock photography.. Winner of 2007 American Inhouse Design Award by Graphic Arts USA.

Page 8: Mike Ray Design Portfolio

MICHAEL RAY6602 Southwind Court, Crestwood, Kentucky 40014502.243.8366 HM 502.774.7828 WK

[email protected]

Franklin Gothic Book BT ITC - 8pt/auto

MICHAEL RAY6602 Southwind Court, Crestwood, KY 40014502.387.7708 CELL INTRODUCTORY [email protected] page 8

BROWN-FORMAN

WEBSITE REDESIGN

Lead designer for Brown -Forman on first major redesign of company

website. Worked to develop RFP; interviewed potential partners;

helped lead discussion on decision. Worked with selected vendor in

focus groups, style board creation, hierarchy, interface and design

concepts until they executed finished site and launched.

BROWN-FORMAN PROFILE

Designed 2-color uncoated stock brochure featuring the narrative and

illustrated history of the company since its founding in 1870. Saddle-

stitched, 12-pages and sized to fit in official #10 envelopes.

Page 9: Mike Ray Design Portfolio

MICHAEL RAY6602 Southwind Court, Crestwood, Kentucky 40014502.243.8366 HM 502.774.7828 WK

[email protected]

Franklin Gothic Book BT ITC - 8pt/auto

MICHAEL RAY6602 Southwind Court, Crestwood, KY 40014502.387.7708 CELL INTRODUCTORY [email protected] page 9

BROWN-FORMANIDENTITY GUIDELINES.

Designed, wrote, and created the graphic design standards for

the original 36-page print version of the Identity Guidelines in 2002.

It also included a CD with templates for all official correspondence I

designed (letterheads, business cards, personalized memos

and business cards, and other forms — as well as the logo in

all approved vector formats) Subsequently, I updated the publication to an online-only downloadable PDF in 2006.

The original icon was create by Raymond Lowey and later simplified

by Pentagram’s New York studio. The 2006 version is

the most recent edition.

Page 10: Mike Ray Design Portfolio

MICHAEL RAY6602 Southwind Court, Crestwood, Kentucky 40014502.243.8366 HM 502.774.7828 WK

[email protected]

Franklin Gothic Book BT ITC - 8pt/auto

MICHAEL RAY6602 Southwind Court, Crestwood, KY 40014502.387.7708 CELL INTRODUCTORY [email protected] page 10

BROWN-FORMANPHILANTHROPY

BROCHURE

Designed this brochure showcasing Brown-Forman’s financial, arts

leadership and community involvement This brochure was

inserted into all subscription issues of Business First (one of the Ameri-

can Business Journals) news weekly Printed 3-color with metallic

gold spot color, photo duotones and spot varnishes.

Page 11: Mike Ray Design Portfolio

MICHAEL RAY6602 Southwind Court, Crestwood, Kentucky 40014502.243.8366 HM 502.774.7828 WK

[email protected]

Franklin Gothic Book BT ITC - 8pt/auto

MICHAEL RAY6602 Southwind Court, Crestwood, KY 40014502.387.7708 CELL INTRODUCTORY [email protected] page 11

BROWN-FORMANENVIRONMENTAL NEWSLETTER

Designed and produced new newsletter showcasing

Brown-Forman’s drive for sustainable practices. The

publication was sent online but sized to print on letter size stock

for those who still printed out correspondence to read on

airplanes (who were one of the main targets of this program

BROWN-FORMAN2008 EARTH DAY CELEBRATION

Designed event logo and all collateral materials. Incorporated our brand sponsor’s imagery and logo into the campaign materials

Brown -Fo rman and F in l and i a ® VodkaCe l eb r a t e Ea r t h Day, Ap r i l 22 , 2008

Slow the Flow,Conserve H2O

Brown-Forman encourages

all employees to participate in

Earth Day activities. The focus

for 2008 is on “Water”!

F o r d e t a i l s , c l i c k o n

Corporate Responsibi l i ty

on the Portal and check

our new Earth Day tab.

• Register Teams Now!

• Answer Trivia Questions

• Share “Water You Doing”

to save the planet

• Win Great Prizes!!!!

WATER TIPTime your shower to keep it under 5 minutes and save 1000 gallons of water a month!

Environmental Performance statushere at Brown-Forman

Introduction byCheryl-Lynne Patrick, PE, esq., VP, Director, Environmental Performance

INSIDEWhat is Environmental Stewardship?

Reduce, ResuseRecycle

Good news about Green Team Globally

Jack Daniel Distillery

Employee Spotlight – Beth Ghasghai

Louisville Production Operations

Bluegrass Cooperage

Patrick Healy

Hello and welcome to our inaugural issue of Environ-

ment Matters. Environment Matters is a quarterly publi-cation designed to share with Brown-Forman employ-ees a host of environmental topics ranging from broad global issues to activities right in our own backyard. It is also our opportunity to highlight employees who are making a difference related to Brown-Forman’s over-all environmental footprint.

This first issue is dedicated to Patrick Healy, a 30-year Fe t z e r e m p l o y e e w h o

recently passed away after a long battle with cancer.

“Brother Patrick,” as he was affectionately called by all of us who knew and admired him, was a pioneer in the area of environmental stewardship and conserva-tion. He led Fetzer’s recy-cling effor ts, resulting in more than a 90% reduc-tion in the amount of waste materials being landfilled. His commitment to “doing the right things right” was evident in all he accom-plished and ensures Fetzer’s posi t ioning as a leader among the wine companies in the area of environmental

stewardship. I had the privi-lege to get to know and work with Patrick, and the orga-nization definitely will feel

his absence as much as we benefited from his pres-ence. Here’s to you, Patrick!

2

33456

78

6Stories from across the globe

Minimize waste by composting

WINTER 2008

Page 12: Mike Ray Design Portfolio

MICHAEL RAY6602 Southwind Court, Crestwood, Kentucky 40014502.243.8366 HM 502.774.7828 WK

[email protected]

Franklin Gothic Book BT ITC - 8pt/auto

MICHAEL RAY6602 Southwind Court, Crestwood, KY 40014502.387.7708 CELL INTRODUCTORY [email protected] page 12

KORBEL RETAIL AND ONLINE

BANNER DESIGNS

Designed imagery featuring existing bottle photography that was used

for pull-up banner displays and alter used as static online banners.

FINLANDIA RECIPE GUIDE TO MUDDLING

Designed recipe guide for Finlandia Vodka Fusion flavors for new fruit-

forward muddle promotion. This images is the interior spread.

WILD BERRIESCAIPIROSKA2 oz. Finlandia Wild Berries2 oz. sweet and sour mix4 fresh raspberries4 fresh blackberries2 fresh lime wedges1 teaspoon brown sugarMuddle berries, limes and sugarin bottom of rocks glass. Fill glass with crushed ice. Add Finlandia Wild Berries and sweet and sour. Shake and pour back into glassor stir briskly. Garnish withfresh berries.

.

CAIPIROSKA3 oz. Finlandia Vodka3-4 fresh lime wedges1-2 teaspoons sugarMuddle lime wedges with sugarin bottom of rocks glass. Fill glasswith crushed ice and add Finlandia Vodka. Shake and pour back into glass or stir briskly. Garnish witha lime wedge.

CHERRYCAIPIROSKA3 oz. Finlandia Vodka5-6 maraschino cherries (stems removed) 1-2 teaspoons sugarMuddle cherries with sugar in bottom of rocks glass. Fillglass with crushed ice andadd Finlandia Vodka. Shakeand pour back into glass orstir briskly. Garnish with a maraschino cherry.

MANGO MOJITO2 oz. Finlandia Mango2 oz. fresh mango purée1/2 oz. simple syrup3-4 fresh lime wedges3-4 fresh mint leavesSplash of club sodaCreate simple syrup ahead of time by boiling equal parts sugar and water until sugar dissolves. Refrigerate until needed. Muddle fresh mint in bottom of tall glass with simple syrup. Add fresh lime wedges and muddle again. Add mango purée and fill glass with crushed ice. Add Finlandia Mango. Shake and pour back into glass or stir briskly. Garnish with fresh lime,a mint leaf and two slicesof fresh mango.

STRAWBERRY-PINEAPPLECAIPIROSKA3 oz. Finlandia Vodka 2-3 fresh strawberries 1-2 fresh pineapple wedges 1-2 teaspoons sugar Muddle strawberries andpineapple with sugar in bottom of rocks glass. Fill glass with crushed ice and add Finlandia Vodka. Shake and pour backinto glass or stir briskly.Garnish with a strawberryand pineapple wedge.

ORANGECAIPIROSKA3 oz. Finlandia Vodka 2-3 fresh orange slices 1-2 teaspoons sugarMuddle slices of orange withsugar in bottom of rocks glass.Fill glass with crushed ice andadd Finlandia Vodka. Shakeand pour back into glass orstir briskly. Garnish with anorange slice.

Please Drink Responsibly. www.finlandia.com ©2005 Finlandia Vodka Worldwide Ltd., Helsinki, Finland. Finlandia Vodka, 40% Alc./Vol. Imported by Brown-Forman Beverages, Louisville, Kentucky USA

All you need is a muddler or wooden spoon to crush the fruit. Muddling releases the fruits essential oils and blends their fresh flavors with the sugar.

Muddling is Easy!

Page 13: Mike Ray Design Portfolio

MICHAEL RAY6602 Southwind Court, Crestwood, Kentucky 40014502.243.8366 HM 502.774.7828 WK

[email protected]

Franklin Gothic Book BT ITC - 8pt/auto

MICHAEL RAY6602 Southwind Court, Crestwood, KY 40014502.387.7708 CELL INTRODUCTORY [email protected] page 13

JACK DANIEL’S PROMOTIONAL

GIFT TIN FOR 750 LITER BOTTLES

Designed and produced this single bottle Jack Daniel’s metal gift box for

the holiday season worldwide. (the international 70cl bottle will also fit)

Also shown for reference is the original call out sheet and

of the separations file that I provided to the vendor.

Your Friends At Jack Daniel’s RemindYou To Drink Responsibly.

Come visit us at: www.jackdaniels.com

JACK DANIEL’S and OLD NO. 7 areregistered trademarks. © 2008 Jack Daniel’s.

Tennessee Whiskey Alcohol 40% by Volume (80 proof).Distilled and Bottled by JACK DANIEL DISTILLERY,

Lynchburg (POP. 361), Tennessee, U.S.A.

3.20

11.48

74.04

19.76

74.04

19.76

74.04

19.76

74.04

8.28

385.45 BLANK SIZE --EXTENDED COLOUR BLEED AREA

375.20 MAXIMUM CRITICAL DESIGN AREA

4.00

10.00 4.0

0

285.5

BLA

NK SI

ZE

277.5

VISI

BLE D

ECOR

ATIO

N AR

EA

8mm

2mm 2mm

5mm

EM

BO

SS A

REA

EMBOSS AREA

11.90 FLAT PANEL3.

00

3.00

125.

53 B

LANK

SIZ

E

125.53 BLANK SIZE

98.00 FLAT PANEL

98.0

0 FL

AT PA

NEL

92.00 EMBOSS AREA

92.0

0 E

MBO

SS A

REA

6.00 CURL ALLOWANCE

9.90 EMBOSS AREA

114.5

3 B

LANK

SIZE

114.53 BLANK SIZE

94.53 FLAT PANEL

94.53

FLAT

PAN

EL

10.24 FLAT PANEL

A

B

C

263.5

CRITI

CAL D

ESIG

N AR

EA

'A' LID HINGED END KEYLINE

AB

C

2 PASSES FLAT BLACK MATTE

GLOSS VARNISH OVERALL.

2 PASSES HIGH GLOSS PBLACK

2 PASSES HIGH GLOSS BLACK

LOGO DROPS OUT TO BASE METAL SILVER AND EMBOSSES.

TYPE PRINTS WHITE.

TYPE PRINTS WHITE.

SIGNATURE DROPS OUT TO BASE METAL SILVER AND EMBOSSES.

2 PASSES HIGH GLOSS BLACK

CIRCLE LOGO DROPS TO BASE METAL SILVERAND EMBOSSES.

PARAGRAPH DROPS OUT TO BASE METAL SILVER AND EMBOSSES.

FILAGREE DROPS OUT TO BASE METAL SILVERAND EMBOSSES.

FILAGREE DROPS OUT TO BASE METAL SILVER AND EMBOSSES.

OLD NO. 7 LOGO PRINTS1 PASS HIGH GLOSS BLACKAT 60% AND THEN OVERPRINTSWITH A CLEAR FLAT MATTE.

RULE DROPS OUT TO BASE METAL SILVER

RULE DROPS OUT TO BASE METAL SILVER

Page 14: Mike Ray Design Portfolio

MICHAEL RAY6602 Southwind Court, Crestwood, Kentucky 40014502.243.8366 HM 502.774.7828 WK

[email protected]

Franklin Gothic Book BT ITC - 8pt/auto

MICHAEL RAY6602 Southwind Court, Crestwood, KY 40014502.387.7708 CELL INTRODUCTORY [email protected] page 14

JACK DANIEL’S PROMOTIONAL DOUBLE GIFT TIN FOR A 750

LITER BOTTLE AND TWO

LOGOED ROCKS GLASSES

Designed and produced this double wide Jack Daniel’s metal gift box for

the holiday season worldwide. (the international 70cl bottle will also fit) Designed to complement the single

bottle gift tin as they both were released in the same year

JACK DANIEL’S DUTY-FREE PROMOTIONAL GIFT BOX FOR

A ONE LITER BOTTLE AND A

LOGOED LEATHER WALLET

Production files of a gift box I designed for the Duty-Free global

market with multiple textured blind embosses and varnishes. Products

were held by a inserted black thermoform behind a clear

poly window.

Your Friends At Jack Daniel’s RemindYou To Drink Responsibly.

Come visit us at: www.jackdaniels.com

JACK DANIEL’S and OLD NO. 7 are registered trademarks. © 2008 Jack Daniel’s. Tennessee Whiskey Alcohol 40% by Volume (80 proof).

Distilled and Bottled by JACK DANIEL DISTILLERY, Lynchburg (POP. 361), Tennessee, U.S.A.

Includes a Jack Daniel’s Leather WalletIncludes two 1 Liters of Jack Daniel’s Tennessee Whiskey and a Jack Daniel’s Leather Wallet

BROWN FORMAN / JACK DANIELSJD 2 LITER PAK W/ WALLET6+15/16 X 3+3/8 X 11+7/8CH 26212A / N-FLUTEPRINT SIDE UP8-25-2008

61516 338 0.749

6.939

1178

1.148

5.44

2.227

34

21.329

19916

REGULAR DARK GREY WITH GLOSS VARNISH (see 1.75 cradle pack)

BUG, SIGNATURES,WINDOW FRAME- ALL EMBOSSSED

EMBOSSED FAKE LEATHER TEXTURE

(SAMPLE PROVIDED) + MATTE VARNISH

(SAME RICH BLACK COLOR)

RICH BLACK BACKGROUND WITH GLOSS VARNISH

(EXCEPT WHERE NOTED)

LEAVE WHITE + EMBOSSSED

ALL “PINSTRIPES” PRINT

BLIND MATTE VARNISH ONLY

SECONDARY LEVEL EMBOSS

Page 15: Mike Ray Design Portfolio

MICHAEL RAY6602 Southwind Court, Crestwood, Kentucky 40014502.243.8366 HM 502.774.7828 WK

[email protected]

Franklin Gothic Book BT ITC - 8pt/auto

MICHAEL RAY6602 Southwind Court, Crestwood, KY 40014502.387.7708 CELL INTRODUCTORY [email protected] page 15

JACK DANIEL’S RACING TEAM GIFT BOX WITH 750ML BOTTLE

AND LOGOED HAT — 2009

Designed and produced the 2009 Jack Daniel’s NASCAR promotion gift boxes for US.

Utilized car photo and logo assets from agency. Included full racing

schedule on right side panel.

JACK DANIEL’S OFFICIAL RACING

OFFICIAL MEDIA GUIDE — 2009

Designed and produced digest-sized wiro-bound brochure for all media

outlets for the Richard Childress Jack Daniel’s racing team and driver Casey Mears. Contains 46 pages of statistics on all personnel as well as all technical specs of the Chevrolet Impala race car. Also produced all

other promotional collateral including posters, signature cards,

advertisements and off-premise dis-plays 2009 was the final year of

the Jack Daniel’s Racing Team

1

2009 JACK DANIEL’S RACING MEDIA GUIDE

NOT FOR SALE

TM

FRONT

BACK

COVER & SEVERAL INSIDE SPREADS

Page 16: Mike Ray Design Portfolio

MICHAEL RAY6602 Southwind Court, Crestwood, Kentucky 40014502.243.8366 HM 502.774.7828 WK

[email protected]

Franklin Gothic Book BT ITC - 8pt/auto

MICHAEL RAY6602 Southwind Court, Crestwood, KY 40014502.387.7708 CELL INTRODUCTORY [email protected] page 16

TUACA OOH DESIGN FOR ARIZONA , COLORADO, &

TEXAS MARKETS

Original design created to complement Tuaca’s on-premise

promotions featuring tribal tattoos and body painting

TUACA BUS WRAP

DESIGN FOR ARIZONA

Designed an application of my original design for Tuaca to be used

as overall passenger bus wraps. These images are from the

vendor’s soft proofs.

ONE TASTE

AND YOU’LL KNOW

W

HY.

Tuaca Italian Liqueur, Livorno, Italy. 35% Alc. By Vol., Imported by Brown-Forman Beverages, Louisville, KY ©2008

ARIZONA’S

LEAST KEPT

SECRET.

Start chilled. Finish responsibly.

Page 17: Mike Ray Design Portfolio

MICHAEL RAY6602 Southwind Court, Crestwood, Kentucky 40014502.243.8366 HM 502.774.7828 WK

[email protected]

Franklin Gothic Book BT ITC - 8pt/auto

MICHAEL RAY6602 Southwind Court, Crestwood, KY 40014502.387.7708 CELL INTRODUCTORY [email protected] page 17

VEHICLE WRAPS FOR JACK DANIEL’S AND

FINLANDIA

Original designs for fleet advertising. These images are

from the vendor’s initial image placement proofs to insure that my design was

followed and all legal information is visible.

Page 18: Mike Ray Design Portfolio

MICHAEL RAY6602 Southwind Court, Crestwood, Kentucky 40014502.243.8366 HM 502.774.7828 WK

[email protected]

Franklin Gothic Book BT ITC - 8pt/auto

MICHAEL RAY6602 Southwind Court, Crestwood, KY 40014502.387.7708 CELL INTRODUCTORY [email protected] page 18

FREELANCE PROJECTS

CARELINX TRADESHOW

BROCHURE DESIGN

Designed brochure as takeaway for special needs care tradeshow for

CareLinx -– an online company headquartered in California.

These images are the printers spreads from the brochure that

folds to a 5” x 7” landscape format Used client’s logo and

sourced stock photography

BROWN-FORMAN’S CE) (CHIEF ENTERTAINMENT OFFICER)

LOGO FOR PUBLIC RELATIONS DEPARTMENT

Designed logo for Tim Laird, our lead PR spokesman who makes

numerous television appearances both national and locally with

personal appearances worldwide as our chiefs spokesman of how

to party and drink responsibly

BOSTON LOBSTER RESTAURANT MASCOT

Designed and rendered whimsical vector cartoon logo for this Boston seafood restaurant based on their antique blue bathtub that houses

their live Maine lobsters

OUTER BROCHURE COVER AS PRINTERS SPREAD -

INSIDE BROCHURE AS PRINTERS SPREAD -