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Creative advertising decks that I have worked on as an advertising Digital Art Director.
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MASJOURNEYS APP AND YOUTUBE EXPANDABLE BANNER
5TH JUNE 2013
Project Name : MAS Journeys App and Youtube Expandable Banner
Version : v1.0
Acknowledgement This is to acknowledge that the above mentioned Functional Specification Report has been reviewed by the signatories who approve and agree that the document has considered and detailed the functional requirements of the system to be developed and implemented. Remarks
Approved By: Mr Alfred Tan Ms. Suryati OsmanSenior Project Manager Head, Content MgtDate: Date:
CLIENT SIGN-OFF
THE BRIEF
MALAYSIA AIRLINE | CREATIVE | 28th MAY 2013
USER JOURNEY RATIONALE
Campaign is divided into 3 segments:
• SEE the Journey
• SHARE the Journey
• START the Journey
“SEE” is where we carry on the conversation started through our ATL campaign. Key Visual device is that of suitcases to display
the videos. Suitcase animates on selection and opens to show a vista of the destination before video plays.
“SHARE” is where we get our audience to co-create our brand message, with the reward being a chance for your journey to be
recreated by MAS. But in order to win, your journey has to get the maximum comments (remarks) from your friends (Journeys
made remarkable). Visual device for journeys are postcards created thru selection of icons for destination, profile pics for
people and text for the story.
“START” is where we urge (convert) our audience to book a ticket thru our Booking Engine within the Facebook environment.
FACEBOOK APP
MALAYSIA AIRLINE | CREATIVE | 28th MAY 2013
FACEBOOK FANPAGE LANDING PAGE
User will access the app via the MAS Facebook Fan page
MALAYSIA AIRLINE | CREATIVE | 28th MAY 2013
APP LANDING PAGE
User will be able to play video by clicking on the suit case. For now there will be only 3 videos, the fourth suitcase will say “coming soon”
MALAYSIA AIRLINE | CREATIVE | 28th MAY 2013
FACEBOOK APP (SHARE)
STEP 1:Select your icons of where you journeyed to.
MALAYSIA AIRLINE | CREATIVE | 28th MAY 2013
FACEBOOK APP (SHARE)
You can drag and arrange the icon once it is selected.
MALAYSIA AIRLINE | CREATIVE | 28th MAY 2013
FACEBOOK APP (SHARE)
STEP 2:Tag who you journeyed with
MALAYSIA AIRLINE | CREATIVE | 28th MAY 2013
FACEBOOK APP (SHARE)
STEP 3:Upload photo/video of your journey
MALAYSIA AIRLINE | CREATIVE | 28th MAY 2013
FACEBOOK APP (SHARE)
Type in what you did on your journey
MALAYSIA AIRLINE | CREATIVE | 28th MAY 2013
FACEBOOK APP (SHARE)
Option 1:Postcard with Photoand caption
MALAYSIA AIRLINE | CREATIVE | 28th MAY 2013
FACEBOOK APP (SHARE)
Option 2:Postcard with Video linkand caption
MALAYSIA AIRLINE | CREATIVE | 28th MAY 2013
FACEBOOK APP (SHARE)
Select iconsof what you did during your journey.
MALAYSIA AIRLINE | CREATIVE | 28th MAY 2013
FACEBOOK APP (SHARE)
Submit your postcard once you have finishdesigning.
MALAYSIA AIRLINE | CREATIVE | 28th MAY 2013
FACEBOOK APP (SHARE)
Users are able to view the ranking of the public postcards within the Gallery tab
MALAYSIA AIRLINE | CREATIVE | 28th MAY 2013
FACEBOOK APP (SHARE)
User’s collection of postcards in the Gallery Tab
MALAYSIA AIRLINE | CREATIVE | 28th MAY 2013
FACEBOOK APP (SHARE)
View of individual postcard
MALAYSIA AIRLINE | CREATIVE | 28th MAY 2013
FACEBOOK WALL POST (SHARE)
MALAYSIA AIRLINE | CREATIVE | 28th MAY 2013
FACEBOOK APP (START)
Inviting your friends to go on a journey with you!
MALAYSIA AIRLINE | CREATIVE | 28th MAY 2013
START THE JOURNEY
Tag your friends.
MALAYSIA AIRLINE | CREATIVE | 28th MAY 2013
START THE JOURNEY
MALAYSIA AIRLINE | CREATIVE | 28th MAY 2013
START THE JOURNEY
YOUTUBE EXPANDABLE
MALAYSIA AIRLINE | CREATIVE | 28th MAY 2013
YOUTUBE EXPANDABLE BANNER # 1
MALAYSIA AIRLINE | CREATIVE | 28th MAY 2013
YOUTUBE EXPANDABLE BANNER # 1
THANK YOU
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