MASJOURNEYS APP AND YOUTUBE EXPANDABLE BANNER

5TH JUNE 2013

 Project Name : MAS Journeys App and Youtube Expandable Banner

Version : v1.0    

  Acknowledgement This is to acknowledge that the above mentioned Functional Specification Report has been reviewed by the signatories who approve and agree that the document has considered and detailed the functional requirements of the system to be developed and implemented. Remarks 

 Approved By:    Mr Alfred Tan Ms. Suryati OsmanSenior Project Manager Head, Content MgtDate:  Date: 

CLIENT SIGN-OFF

THE BRIEF

MALAYSIA AIRLINE | CREATIVE | 28th MAY 2013

USER JOURNEY RATIONALE

Campaign is divided into 3 segments:

• SEE the Journey

• SHARE the Journey

• START the Journey

“SEE” is where we carry on the conversation started through our ATL campaign. Key Visual device is that of suitcases to display 

the videos. Suitcase animates on selection and opens to show a vista of the destination before video plays. 

“SHARE” is where we get our audience to co-create our brand message, with the reward being a chance for your journey to be 

recreated by MAS. But in order to win, your journey has to get the maximum comments (remarks) from your friends (Journeys 

made remarkable). Visual device for journeys are postcards created thru selection of icons for destination, profile pics for 

people and text for the story.

“START” is where we urge (convert) our audience to book a ticket thru our Booking Engine within the Facebook environment.

FACEBOOK APP

MALAYSIA AIRLINE | CREATIVE | 28th MAY 2013

FACEBOOK FANPAGE LANDING PAGE

User will access the app via the MAS Facebook Fan page

MALAYSIA AIRLINE | CREATIVE | 28th MAY 2013

APP LANDING PAGE

User will be able to play video by clicking on the suit case. For now there will be only 3 videos, the fourth suitcase will say “coming soon”

MALAYSIA AIRLINE | CREATIVE | 28th MAY 2013

FACEBOOK APP (SHARE)

STEP 1:Select your icons of where you journeyed to.

MALAYSIA AIRLINE | CREATIVE | 28th MAY 2013

FACEBOOK APP (SHARE)

You can drag and arrange the icon once it is selected.

MALAYSIA AIRLINE | CREATIVE | 28th MAY 2013

FACEBOOK APP (SHARE)

STEP 2:Tag who you journeyed with

MALAYSIA AIRLINE | CREATIVE | 28th MAY 2013

FACEBOOK APP (SHARE)

STEP 3:Upload photo/video of your journey

MALAYSIA AIRLINE | CREATIVE | 28th MAY 2013

FACEBOOK APP (SHARE)

Type in what you did on your journey

MALAYSIA AIRLINE | CREATIVE | 28th MAY 2013

FACEBOOK APP (SHARE)

Option 1:Postcard with Photoand caption

MALAYSIA AIRLINE | CREATIVE | 28th MAY 2013

FACEBOOK APP (SHARE)

Option 2:Postcard with Video linkand caption

MALAYSIA AIRLINE | CREATIVE | 28th MAY 2013

FACEBOOK APP (SHARE)

Select iconsof what you did during your journey.

MALAYSIA AIRLINE | CREATIVE | 28th MAY 2013

FACEBOOK APP (SHARE)

Submit your postcard once you have finishdesigning.

MALAYSIA AIRLINE | CREATIVE | 28th MAY 2013

FACEBOOK APP (SHARE)

Users are able to view the ranking of the public postcards within the Gallery tab

MALAYSIA AIRLINE | CREATIVE | 28th MAY 2013

FACEBOOK APP (SHARE)

User’s collection of postcards in the Gallery Tab

MALAYSIA AIRLINE | CREATIVE | 28th MAY 2013

FACEBOOK APP (SHARE)

View of individual postcard

MALAYSIA AIRLINE | CREATIVE | 28th MAY 2013

FACEBOOK WALL POST (SHARE)

MALAYSIA AIRLINE | CREATIVE | 28th MAY 2013

FACEBOOK APP (START)

Inviting your friends to go on a journey with you!

MALAYSIA AIRLINE | CREATIVE | 28th MAY 2013

START THE JOURNEY

Tag your friends.

MALAYSIA AIRLINE | CREATIVE | 28th MAY 2013

START THE JOURNEY

MALAYSIA AIRLINE | CREATIVE | 28th MAY 2013

START THE JOURNEY

YOUTUBE EXPANDABLE

MALAYSIA AIRLINE | CREATIVE | 28th MAY 2013

YOUTUBE EXPANDABLE BANNER # 1

MALAYSIA AIRLINE | CREATIVE | 28th MAY 2013

YOUTUBE EXPANDABLE BANNER # 1

THANK YOU