Managing Innovation

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A presentation made by Quicksand at National Seminar on Innovation for Competitive Edge on February 7th 2009 at Indian Business Academy, Delhi

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Managing InnovationA Design Perspective

February 2009

Who we are?

Who we are?

Engineer turned business student turned banker turned design entrepreneur

Who we are?

Engineer turned business student turned banker turned design entrepreneur

Toy Designer/Video Artist

Who we are?

Engineer turned business student turned banker turned design entrepreneur

Toy Designer/Video Artist

Cinematographer/Film-maker

Who we are?

Engineer turned business student turned banker turned design entrepreneur

Toy Designer/Video Artist

Cinematographer/Film-maker

Graphic Artist

Who we are?

Engineer turned business student turned banker turned design entrepreneur

Toy Designer/Video Artist

Cinematographer/Film-maker

Graphic Artist

Product Designer

Who we are?

Engineer turned business student turned banker turned design entrepreneur

Toy Designer/Video Artist

Cinematographer/Film-maker

Graphic Artist

Product Designer

Social Entrepreneur

Who we are?

Engineer turned business student turned banker turned design entrepreneur

Toy Designer/Video Artist

Cinematographer/Film-maker

Graphic Artist

Product Designer

Social Entrepreneur

Educators

What we do?

What we do?

Designed a mobile based information service for teachers in rural West Bengal

What we do?

Re-branded one of Asia’s largest Micro-finance institution

What we do?

Researched the future of hand-held devices

What we do?

Conceptualized one of the most successful CSR programs worldwide for a beverage major

What we do?

Design strategy for water treatment products for low income households

Who we are What we do

What innovation means for a Design Studio?

A Design Led Approach to Innovation

Focus on Experiences

A Design Led Approach to Innovation

Focus on Experiences

Being Multidisciplinary

A Design Led Approach to Innovation

Focus on Experiences

Being Multidisciplinary

Vibrant Articulation

A Design Led Approach to Innovation

Focus on Experiences

Being Multidisciplinary

Vibrant Articulation

Systems Perspective

A Design Led Approach to Innovation

Focus on Experiences

Being Multidisciplinary

Vibrant Articulation

Systems Perspective

Playfulness/Creative Expression/Optimism

A Design Led Approach to Innovation

Nehru Place Film Clip(example of design articulation & user experience documentation)

>> proceed to next slide <<

Video & PhotographyStop Motion AnimationUser Research

Quick Prototyping of Use EnvironmentSensitization to user realitiesRe-thinking the retail model

Video & PhotographyStop Motion AnimationUser Research

TEACHER OR FIELD WORKER

MAKES A CALL TO THE IVRS(FOR REGISTERING A QUESTION)

IDENTITY ESTABLISHED

REGISTERS A QUESTION

SYSTEM GENERATED >>[GETS A QUERY ID/ STANDARD CALL BACK PERIOD]

TEACHER OR FIELD WORKER

MAKES A CALL TO THE IVRS(FOR RETRIEVING ANSWER)

INPUTS THE QUERY ID

GETS ANSWER AS VOICE RESPONSE TO QUESTION(OR)GETS ASKED FOR SPECIFIC DETAILS

KNOWLEDGE WORKER

LOGS VOICE DATA

TRANSCRIBES THE QUESTION

TAGGING THE QUERY: > SOURCE: TEACHER/ SCHOOL/ BLOCK/ FIELD WORKER

> CATEGORY: SUBJECT

ACCESS DATABASE FOR ANSWER

KNOWLEDGE CO-ORDINATOR(ASSISTS THE K.W IN FILTERING QUERIES)

> DETERMINING THE ADEQUACY OF DETAIL SPECIFICS OF A QUESTION

> SELECTION OF EXPERT

KNOWLEDGE WORKER

CONTACTS EXPERT WITH QUESTION

MODE OF CONTACT:

> SMS

> EMAIL

> TELEPHONE

> MEET IN PERSON

EXPERT

MODES OF RESPONSE TO QUESTION FROM KW:

> EMAIL

> CALL BACK ON TELEPHONE

> IN PERSON

> INTERFACE

KNOWLEDGE WORKER

LINKS ANSWER TO QUERY ID

UPLOADS AUDIO FILE ONTO THE IVRS

LOGS ANSWER INTO DATABASE

LOGS ANSWER INTO PUBLIC AC-CESS INTERFACE

IVRS

IVRS

IVRS

ONE CALL CYCLE

INFORMATION FLOW

TEACHER OR FIELD WORKER

MAKES A CALL TO THE IVRS(FOR REGISTERING A QUESTION)

IDENTITY ESTABLISHED

REGISTERS A QUESTION

SYSTEM GENERATED >>[GETS A QUERY ID/ STANDARD CALL BACK PERIOD]

TEACHER OR FIELD WORKER

MAKES A CALL TO THE IVRS(FOR RETRIEVING ANSWER)

INPUTS THE QUERY ID

GETS ANSWER AS VOICE RESPONSE TO QUESTION(OR)GETS ASKED FOR SPECIFIC DETAILS

KNOWLEDGE WORKER

LOGS VOICE DATA

TRANSCRIBES THE QUESTION

TAGGING THE QUERY: > SOURCE: TEACHER/ SCHOOL/ BLOCK/ FIELD WORKER

> CATEGORY: SUBJECT

ACCESS DATABASE FOR ANSWER

KNOWLEDGE CO-ORDINATOR(ASSISTS THE K.W IN FILTERING QUERIES)

> DETERMINING THE ADEQUACY OF DETAIL SPECIFICS OF A QUESTION

> SELECTION OF EXPERT

KNOWLEDGE WORKER

CONTACTS EXPERT WITH QUESTION

MODE OF CONTACT:

> SMS

> EMAIL

> TELEPHONE

> MEET IN PERSON

EXPERT

MODES OF RESPONSE TO QUESTION FROM KW:

> EMAIL

> CALL BACK ON TELEPHONE

> IN PERSON

> INTERFACE

KNOWLEDGE WORKER

LINKS ANSWER TO QUERY ID

UPLOADS AUDIO FILE ONTO THE IVRS

LOGS ANSWER INTO DATABASE

LOGS ANSWER INTO PUBLIC AC-CESS INTERFACE

IVRS

IVRS

IVRS

ONE CALL CYCLE

INFORMATION FLOW

TEACHER OR FIELD WORKER

MAKES A CALL TO THE IVRS(FOR REGISTERING A QUESTION)

IDENTITY ESTABLISHED

REGISTERS A QUESTION

SYSTEM GENERATED >>[GETS A QUERY ID/ STANDARD CALL BACK PERIOD]

TEACHER OR FIELD WORKER

MAKES A CALL TO THE IVRS(FOR RETRIEVING ANSWER)

INPUTS THE QUERY ID

GETS ANSWER AS VOICE RESPONSE TO QUESTION(OR)GETS ASKED FOR SPECIFIC DETAILS

KNOWLEDGE WORKER

LOGS VOICE DATA

TRANSCRIBES THE QUESTION

TAGGING THE QUERY: > SOURCE: TEACHER/ SCHOOL/ BLOCK/ FIELD WORKER

> CATEGORY: SUBJECT

ACCESS DATABASE FOR ANSWER

KNOWLEDGE CO-ORDINATOR(ASSISTS THE K.W IN FILTERING QUERIES)

> DETERMINING THE ADEQUACY OF DETAIL SPECIFICS OF A QUESTION

> SELECTION OF EXPERT

KNOWLEDGE WORKER

CONTACTS EXPERT WITH QUESTION

MODE OF CONTACT:

> SMS

> EMAIL

> TELEPHONE

> MEET IN PERSON

EXPERT

MODES OF RESPONSE TO QUESTION FROM KW:

> EMAIL

> CALL BACK ON TELEPHONE

> IN PERSON

> INTERFACE

KNOWLEDGE WORKER

LINKS ANSWER TO QUERY ID

UPLOADS AUDIO FILE ONTO THE IVRS

LOGS ANSWER INTO DATABASE

LOGS ANSWER INTO PUBLIC AC-CESS INTERFACE

IVRS

IVRS

IVRS

ONE CALL CYCLE

INFORMATION FLOW

IllustrationsGraphic DesignInteraction DesignUser Research

TEACHER OR FIELD WORKER

MAKES A CALL TO THE IVRS(FOR REGISTERING A QUESTION)

IDENTITY ESTABLISHED

REGISTERS A QUESTION

SYSTEM GENERATED >>[GETS A QUERY ID/ STANDARD CALL BACK PERIOD]

TEACHER OR FIELD WORKER

MAKES A CALL TO THE IVRS(FOR RETRIEVING ANSWER)

INPUTS THE QUERY ID

GETS ANSWER AS VOICE RESPONSE TO QUESTION(OR)GETS ASKED FOR SPECIFIC DETAILS

KNOWLEDGE WORKER

LOGS VOICE DATA

TRANSCRIBES THE QUESTION

TAGGING THE QUERY: > SOURCE: TEACHER/ SCHOOL/ BLOCK/ FIELD WORKER

> CATEGORY: SUBJECT

ACCESS DATABASE FOR ANSWER

KNOWLEDGE CO-ORDINATOR(ASSISTS THE K.W IN FILTERING QUERIES)

> DETERMINING THE ADEQUACY OF DETAIL SPECIFICS OF A QUESTION

> SELECTION OF EXPERT

KNOWLEDGE WORKER

CONTACTS EXPERT WITH QUESTION

MODE OF CONTACT:

> SMS

> EMAIL

> TELEPHONE

> MEET IN PERSON

EXPERT

MODES OF RESPONSE TO QUESTION FROM KW:

> EMAIL

> CALL BACK ON TELEPHONE

> IN PERSON

> INTERFACE

KNOWLEDGE WORKER

LINKS ANSWER TO QUERY ID

UPLOADS AUDIO FILE ONTO THE IVRS

LOGS ANSWER INTO DATABASE

LOGS ANSWER INTO PUBLIC AC-CESS INTERFACE

IVRS

IVRS

IVRS

ONE CALL CYCLE

INFORMATION FLOW

Depicting system designIdentifying all system componentsUnified vision for all stake-holders

IllustrationsGraphic DesignInteraction DesignUser Research

Focus on Experiences

Being Multidisciplinary

Systems Perspective

Vibrant Articulation

Creative Expression

New & Emerging Scenarios in

Business Contexts

Social Contexts

Focus on Experiences

Being Multidisciplinary

Systems Perspective

Vibrant Articulation

Creative Expression

Design Thinking

New & Emerging Scenarios in

Business Contexts

Social Contexts

QuicksandDesign for Social Impact

CodesignBrand Communications

BOXStrategic Design + Research

blot!multimedia performancescreative-expression

QuicksandDesign for Social Impact

Anchored by a Social Entrepreneur

Design for SustainabilityInclusive Growth & DevelopmentLeveraging Technology for Education

QuicksandDesign for Social Impact

Anchored by a Social Entrepreneur

Design for SustainabilityInclusive Growth & DevelopmentLeveraging Technology for Education

Design for Special NeedsClient: National Association for the Blind

Enabling CommunitiesClient: Quest Alliance/ International Youth Foundation

User Centered Mobile InterfacesClient: Sony Ericsson

Anchored by a Graphic Designer & Educator

CraftsmanshipVisual AestheticsVisual Communication

CodesignBrand Communications

Anchored by a Graphic Designer & Educator

CraftsmanshipVisual AestheticsVisual Communication

CodesignBrand Communications

Visual IdentityClient: Chimes Aviation Academy

Course in TypographyClient: National Institute of Design

Design PublicationIndependent

Anchored by a Business Manager

Business ProfitabilityDifferentiation through designCustomer Focus

BOXStrategic Design + Research

Anchored by a Business Manager

Business ProfitabilityDifferentiation through designCustomer Focus

BOXStrategic Design + Research

Brand Launch StrategyClient: Coca-Cola

Innovation in RetailClient: Levis Strauss

New Product DevelopmentClient: Google

Anchored by a Photographer & Video Artist

Independent Creative ExpressionPlayfulnessExploration

blot!multimedia performancescreative-expression

Anchored by a Photographer & Video Artist

Independent Creative ExpressionPlayfulnessExploration

blot!multimedia performancescreative-expression

Electronic Music Performances

Independent Video & Music Album

Photography

QuicksandDesign for Social Impact

CodesignBrand Communications

BOXStrategic Design + Research

blot!multimedia performancescreative-expression

The Innovation Eco-system

The Innovation Eco-system

The Innovation Eco-system

...built on

Multi-disciplinarityDesign Thinking

Independent ExpressionEmpathy

The Innovation Eco-system

...built on

Multi-disciplinarityDesign Thinking

Independent ExpressionEmpathy

and...

Patience